Let’s face it, just about every man and his dog are focusing on SEO these days, but is it the best way to drive leads through your funnel?
Before you get concerned, this article isn’t about how “SEO is dead”, and why you need to do away with your content marketing strategy.
Instead, it’s rather how you can implement different tactics to further increase the reach and scope of your current marketing efforts and improve your lead generation figures. With that said, let’s take a look at the tips!
01. Use infographics for data visualization
As they say, one picture is worth a thousand words. Well, if that’s the case, an infographic might well be worth five thousand! It’s believed that people process visual content around 600,000 faster than written text, which is precisely why an infographic is such a powerful marketing tool.
Let’s say you have a killer piece of content that you think will help drive leads through your funnel. If you put it into a blog format, it might be around 3,000 words long, whereas, with an infographic, you can portray all of the relevant information in an easy to digest, interesting, and compelling format.
Not only does it make your content more memorable, but visual content such as infographics receives around 94% more clicks and up to thirty times more reads than the written word. Plus, using an infographic is a proven way to generate more leads, with companies who use them enjoying up to 7x higher conversion rates.
Lastly, infographics are some of the most shareable content on the internet if done well. This makes them an excellent way of drawing a wider audience into your brand and a fantastic method for generating organic backlinks to your site.
02. Optimize your mobile lead generation
Mobile browsing makes up for around 70% of digital media time these days, and that number looks set to continue trending upward in the near future. Case in point, if your lead generation campaigns aren’t optimized for mobile, then you’re leaving money on the table without realizing it.
To optimize mobile lead generation, you need to understand consumer behavior on mobile devices and how it differs from regular browsing. For one, both attention times and screens are much shorter, so you need to keep this in mind when strategizing your campaign.
Secondly, you need to be aware of the nuances involved in mobile lead generation, such as avoiding Google’s pop up penalties, reducing the number of form fields, ensuring seamless navigation.
03. Stop focusing on getting more clients/sales
Who wants to be a jack of all trades and a master of none? In business, we can all fall guilty of trying to do too many things at once, especially when it comes to customer acquisition and lead generation.
This is precisely why business coach Russ Ruffino is a keen advocate of working with fewer clients. Instead of continually searching under every rock for the next paying customer, it’s much more worth your while to dial down your marketing efforts and focus on one or two strategies that you know you can implement to the best of your ability. Why?
Well, being focused on one thing allows you to run higher quality campaigns that are more targeted and focus on drawing in the people who are more well suited to your business.
Secondly, the excess time you spend on infective marketing and lead generation strategies are better invested in delivering more beneficial outcomes for your customers and delivering top-notch service.
Lastly, improving your service and allocating resources more effectively will indirectly result in a higher lead conversion rate and an overall improvement in your brand’s perception.
For more information on Ruffino’s program, you can check out the Clients on Demand reviews where his students discuss how executing his marketing approach benefited their business.
04. Increase custom engagement
A recent study found that a fully-engaged customer brings 23% more revenue than the average customer. With that in mind, it’s clear to see why one of the best ways to increase your chances of converting leads is to directly engage with them as soon as possible.
Unfortunately, many companies opt for indirect engagement methods such as FAQs, blogging, podcasting, and videos, which are all great, but they don’t leave the customer with any sort of “personalized experience.”
Granted, being more hands-on with your audience requires more time and resources, but it’s worth it, here’s why:
Highly engaged customers are more likely to buy your product, promote your brand through means such as word of mouth, and demonstrate more loyalty, meaning you don’t need to allocate more money to customer acquisition costs. It’s an all-around win-win.
If you’re struggling with ideas on how to connect with your audience, here are a few strategies you can follow:
All of these strategies are great ways to boost engagement with your audience and establish authority in your industry. Both of which are fantastic for improving your lead generation figures and increasing revenue.