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Salesforce CRM Review (2024): Pricing, Pros & Cons

Salesforce CRM is a cloud-based customer relationship management solution that enables businesses to manage sales, marketing, commerce, and customer service interactions in a unified platform to improve customer experiences, increase efficiency, and grow revenue.

0%
Ease of Use
93%
Features
95%
Value For Money
92%
Customer Support
92%

What is Salesforce CRM?

Salesforce CRM is a cloud-based customer relationship management platform developed by Salesforce. Founded in 1999 by Halsey Minor, Marc Benioff, Parker Harris, and Scott Dorsey, Salesforce CRM has become an industry leader in CRM solutions. It enables companies to manage customer data, interactions, and processes to improve communication and operational efficiency in sales and marketing. The platform offers a range of customizable features and plans to fit different business sizes and needs.

What is Salesforce CRM good for?

Salesforce CRM excels at streamlining sales, customer service, marketing operations, and business analytics. It is designed to improve customer satisfaction, increase sales performance, and enhance marketing efforts through automation, advanced data analytics, and comprehensive customer insights. Companies can benefit from its extensive ecosystem of applications and integrations, making it a versatile tool for managing customer relationships and driving business growth.

Who should use Salesforce CRM?

Salesforce CRM is designed for a wide range of users, including small businesses, midsize companies, and large enterprises across multiple industries. Its scalability and customizable plans make it ideal for companies looking to streamline sales and marketing processes, improve customer engagement, and gain actionable insights into their operations. Sales teams, marketing professionals, customer service representatives, and business managers are among the primary users who can leverage Salesforce CRM to achieve their goals.

Salesforce CRM Company Details

Salesforce, the company behind Salesforce CRM, was founded in 1999 by Halsey Minor, Marc Benioff, Parker Harris, and Scott Dorsey. Since its inception, the company has grown significantly to become a public company recognized worldwide for its innovative CRM solutions. The company is known for pioneering cloud-based CRM technology that enables companies to efficiently improve their sales and marketing strategies. Salesforce boasts a diverse product portfolio and a robust customer base, serving multiple industries worldwide. The company continues to lead the CRM industry through its commitment to innovation, customer success, and sustainable business practices. Headquartered in San Francisco, California, Salesforce employs thousands of people worldwide and supports millions of users on its platforms.

Company Name: Salesforce, Inc.

CEO Name: Marc Benioff

Est Year: 1999

Employees: 10001+

HQ Location: California, US

Marc Benioff CEO Salesforce
Marc Benioff
Co-founder & CEO

Salesforce CRM Demo & Media

Salesforce CRM Top Features

Convenient Dashboard

A Convenient dashboard to manage everything with ease.

Optimize Sales Process

Have all your customer data in a single place to optimize your overall sales process.

Pipeline and Forecast Management

You will be able to manage the sales pipeline and forecast potential sales using Salesforce.

Workflow Management & Automation

Manage your workflow smoothly and automate regular processes to be more productive.

Manage Contact Details

Manage all your important contact details on a single platform to have all data handy.

Sales Insights

You will have all the interaction details with the customer to understand the quality of leads.

Lead Scoring

The lead scoring process will help you to understand the possibility of conversion for better time investment.

Team Collaboration

Salesforce gives you the option to invite your team members and collaborate on the cloud to manage everything together.

Manage All Processes

Other than CRM, Salesforce offers a number of other products to manage all core processes such as marketing, service, and others.

Comprehensive Support

You will have complete guides, tutorials, and chat support from the expert to help you make the best out of Salesforce.

Pros of Salesforce CRM

  • A reliable solution with a proven track record
  • A comprehensive business solution that manages all important processes
  • Customer 360 managing sales, service, marketing, commerce and more
  • Access your dashboard from any location through any device
  • Effective management of data for faster sales closing
  • Better customer service with all handy data

Cons of Salesforce CRM

  • Learning curve for users
  • Not the most cost-effective solution

Salesforce CRM Pricing

Salesforce offers multiple products such as Sales Cloud, Service Cloud, Marketing Cloud, and more. The pricing will be different depending on the product you select.

In this post, we will have a look at the Salesforce CRM pricing. You can start with the free trial to understand the product better and then select the appropriate plan for your business.

You have 4 paid plans to select from. Here are the details.

Essentials
$25/User/Month
Yearly Billing: $25/User/Month
  • Up to 10 Users
  • Lead Management 
  • Campaign Management 
  • Email templates 
  • Account and contact management 
  • Opportunity Management 
  • Customizable sales process 
  • Task Management, Activity feed 
  • Salesforce Mobile App
  • Customizable Reports and Dashboards 
Professional
$75/User/Month
Yearly Billing: $75/User/Month
  • Unlimited Users
  • Lead Management 
  • Campaign Management 
  • Email templates 
  • Account and contact management 
  • Opportunity Management 
  • Customizable sales process 
  • Task Management, Activity feed 
  • Salesforce Mobile App
  • Customizable Reports and Dashboards 
  • Pipeline and Forecast Management 
  • Contracts & Sales Orders
  • Quotes 
Enterprise
$150/User/Month
Yearly Billing: $150/User/Month
  • Unlimited Users
  • Lead Management 
  • Campaign Management 
  • Email templates 
  • Account and contact management 
  • Opportunity Management 
  • Customizable sales process 
  • Task Management, Activity feed 
  • Salesforce Mobile App
  • Customizable Reports and Dashboards 
  • Pipeline and Forecast Management 
  • Contracts & Sales Orders
  • Quotes 
  • Sales Teams 
  • Opportunity splits 
  • Opportunity Scoring 
Unlimited
$300/User/Month
Yearly Billing: $300/User/Month
  • Unlimited Users
  • Lead Management 
  • Campaign Management 
  • Email templates 
  • Account and contact management 
  • Opportunity Management 
  • Customizable sales process 
  • Task Management, Activity feed 
  • Salesforce Mobile App
  • Customizable Reports and Dashboards 
  • Pipeline and Forecast Management 
  • Contracts & Sales Orders
  • Quotes 
  • Sales Teams 
  • Opportunity splits 
  • Opportunity Scoring 
  • Work Queue 
  • Conversation Insights 
  • 24x7 Support

Salesforce CRM Price Comparison

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What Kind of Support Salesforce CRM Offers?

Salesforce comes with comprehensive help and support documentation to help users through every process. If you are a top plan user, you will receive 24×7 support.
Email Support
Live Chat
Tutorial Videos & Documentation

Salesforce CRM FAQs

Salesforce CRM is a legitimate and groundbreaking customer relationship management solution, founded in 1999 by co-founders Marc Benioff and Parker Harris. As a public company, it is a leader in providing innovative CRM solutions that help companies streamline their sales and marketing processes.
Salesforce CRM is affordable, with a range of subscription plans designed to meet different business needs. With plans ranging from Essentials at $25/user/month to Unlimited at $300/user/month, it delivers value through automation, customization, and multiple support options for companies looking to improve their CRM strategies.
Salesforce CRM offers extensive integrations with a wide range of software solutions that extend its usefulness in sales, marketing, customer service, and business analytics. These integrations enable seamless data sharing and process automation across business functions, optimizing operational efficiency and productivity.
Salesforce CRM improves sales and marketing efforts by providing tools for lead and opportunity management, sales forecasting, email marketing, and campaign management. These features enable companies to acquire and retain customers more effectively while providing insight into performance metrics.
Yes, Salesforce CRM can be tailored to meet industry-specific needs through a wide range of customizable features and the ability to create custom applications. Its flexibility allows it to meet the unique needs of industries such as healthcare, finance, retail, and more.
Salesforce CRM addresses data security and privacy with a robust framework that includes encryption, user authentication, and access controls. It adheres to international compliance standards, ensuring that customer data is protected and privacy is maintained.
Salesforce CRM offers significant scalability to support businesses of all sizes, from small startups to large enterprises. Its cloud-based infrastructure makes it easy to add users and integrate with other systems, efficiently accommodating business growth and evolving needs.

Platforms Supported

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