Instapage Review (2024): Pricing, Pros & Cons

I’ve been an Instapage user for over 4 years now. As much as I love everything that is possible with custom build CMS landing pages, as a digital marketing consultant that services small to medium businesses, there are some advantages to using Instapage that can’t be beat. 1. This is one that will apply not only to small businesses without dev staff, but also larger businesses with overstretched dev staff – you can quickly create landing pages without a developer. The platform is very easy to use. While it helps to have a good eye in terms of design, the barrier to entry to getting started is extremely low. This means your junior/mid level staff can be roped in quite quickly to assist, whatever their background, and if the client wants to take the pages over in future, they can do so and do their own updates with ease. 2. Compared to Unbounce, I like that you can view mobile vs desktop performance in the variant tests. This has helped me spot occasions when desktop works well but mobile doesn’t. 3. Even when building pages for CMS development, I sometimes build my own pages in Instapage to send to designers or devs as an interactive starting point reference. 4. The integrations are dead simple and the hidden fields option is a big plus. As much as I think to myself from time to time about saving the subscription fees and going back to building CMS pages only, I think of the time saved, which is why we’ve stuck with Instapage this long. Review collected by and hosted on G2.com.

After trying out several landing page builders, Instapage continues to stand in a class of its own from ease of use in building pages, analytics and testing. It’s generally lag-free and is intuitive enough for beginners and non-technical folks to ramp up quickly, while offering customization for those who want it. I particularly like the rapid A/B testing available that makes it so easy to do quick, simple marketing tests and requires very little back and forth between tech, design, and marketing. It’s well designed for lead-gen ad campaigns and integrates well with Facebook and Google. Review collected by and hosted on G2.com.

Instapage is a great tool to quickly create landingpages. I have been working with it for the past 3 years and changed on how I approach testing new product ideas. The editor is easy to understand for beginners, but powerful enough to create landingpages that really stand out. I also like the integration with zapier that opens up great possibilities for automating how you deal with new leads. Further, thanks to the tagmanager support it is really easy to set up tracking and the addition of the GDPR-Cookie Policy made life much easier for companies in the European Union. What I also really like is the possibility to personalize the content based on URL Parameters. It would be great to also have this option for images to make it even more personalized. Support at Instapage is actually great! Review collected by and hosted on G2.com.

Instapage has become our go-to for our advertising campaigns over the last few months. The features that come with Instapage, such as the ability to easily A/B test, enable us to keep improving their conversion rate over time too. The page builder is simple to use, and the integrations which allow us to connect conversions and more to other platforms are really useful. We find the WordPress plugin really useful to be able to easily publish the pages – the majority of our clients are on WordPress. Review collected by and hosted on G2.com.

I love how easy it is to create an LP, and integrate it with other tools we use. Review collected by and hosted on G2.com.