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Based on 274 user reviews, Instapage has an overall rating of 4.57 out of 5 stars.


Instapage Review (2024): Pricing, Pros & Cons

Instapage is a post-click optimization platform designed to increase advertising conversion rates through personalized, mobile-responsive landing pages and experimentation.

Ease of Use
Value For Money
Customer Support

What is Instapage?

Instapage is a comprehensive landing page platform that helps marketers and businesses create, optimize, and personalize landing pages. Founded in 2012 by Tyson Quick, the company supports more than 15,000 brands and has enabled the development of millions of landing pages. Its platform is celebrated for its easy-to-use interface and powerful features that streamline the process of increasing online presence and conversion rates. Instapage offers a 14-day free trial as well as two pricing plans, the Building Plan and the Converting Plan, to accommodate different user needs.

What is Instapage good for?

Instapage excels at providing a solution for creating and optimizing landing pages. It is particularly valuable for conducting A/B testing, achieving higher conversion rates through personalized landing pages, and integrating with various analytics and marketing tools to measure effectiveness. Its robust features facilitate seamless collaboration across teams, making it an efficient tool for designing landing pages that resonate with target audiences and drive marketing results.

Who should use Instapage?

Instapage is ideal for marketers, digital marketing agencies, and businesses of all sizes looking to improve their online marketing efforts with high-converting landing pages. Its platform serves those who need a reliable, scalable solution for creating custom landing pages that align with their marketing campaigns and goals. Whether you are a small business looking to increase your online presence or a large enterprise looking to optimize your digital marketing strategies, Instapage has the tools and flexibility to help you achieve your goals.

Instapage Company Details

Founded in 2012 by Tyson Quick, Instapage is a pioneering company in the digital marketing space, with a specific focus on landing page creation and optimization. Headquartered in San Francisco, the company has rapidly expanded its influence within the digital marketing industry. It serves over 15,000 brands worldwide, proving its significant impact and trust in the marketplace. Instapage has efficiently facilitated the generation of millions of landing pages since its inception, highlighting its robust platform and dedication to user experience. Instapage’s success is backed by a team committed to providing innovative solutions for marketers and businesses looking to improve their online engagement and conversion rates. Through its focused approach to landing page optimization, Instapage stands as a key player in empowering brands to efficiently achieve their digital marketing goals.

Company Name: Instapage, Inc.

CEO Name: Imran Syed

Est Year: 2012

Employees: 101-250

HQ Location: California, US

Imran Syed Instapage
Imran Syed
CEO at Instapage

Instapage Demo & Media

Instapage Top Features

Drag and Drop Editor
Over 500 Ready Templates
Lead Capture Forms
AMP Pages & Experiences
Detailed Conversion Analytics
Instablocks & Global Blocks
A/B Testing of Landing Pages
Third-party App Integrations
SSL Encryption
Comprehensive Support

Pros of Instapage

  • Easy to use drag-and-drop editor.
  • Over 500 landing page templates.
  • Hundreds of ready design blocks.
  • Powerful A/B testing tool.
  • Lead capture forms.
  • Integrations with all the major platforms.

Cons of Instapage

  • Limited customization options.
  • No live chat support.
  • Pricing is on the higher side.

Instapage Pricing

Instapage has a 14-day free trial so you can try it out before you buy it. It offers two plans to choose from, the Building and the Converting plan.

While the Converting plan comes with complete custom pricing, the Building plan comes at $199 per month with annual billing and $299 per month with monthly billing.


Instapage Price Comparison

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User Reviews

4.7 out of 5 stars (based on 268 reviews)

A very complete tool for measurable results

May 25, 2024

I’ve tried many landing page creators and A/B test tools. Today I can say that Instapage is my first option on this area. It’s easy to use and understand results and where to apply changes on a design. Plus , the performance of the landing pages created are one of the reason we choose this platform among others, you can’t expect good results without a fast load of the content. The A/B testing is critical for our agency, and this tool make this a simple a understandable task for any of the members of my team. Also, there are another set of tools in the platform that let you configure and analyze results in a very comprehensive way. Review collected by and hosted on

Avatar for Pablo A.
Pablo A.
Review Source: G2

Instapage is, by far, the most attractive conversion platform out there

May 25, 2024

They simply have the best layouts in the industry. When I implement a landing page for myself or for any client, what I look for is a standard and modern design, that is optimized for conversion without being intrusive. Instapage provides just that, plus the visual editor is super easy to use and the customization possibilities allow you to quickly apply any visual identity to the pages. Find a layout that fits your needs, adjust what you need and it’s up and running, as easy as that. Review collected by and hosted on

Avatar for Diego C.
Diego C.
Review Source: G2

The simplest way to rapidly test and scale lead generation

May 25, 2024

I love how easy it is to build new campaigns and collect feedback from my team so that I can push campaigns live within tight deadlines. I can quickly build multiple iterations of landing pages, test for the best outcomes for design and forms and keep everything tightly integrated with all of my other digital marketing tools. Review collected by and hosted on

Avatar for Taylor S.
Taylor S.
Review Source: G2

Easy to use and integrates well

May 25, 2024

I first came across Instapage when finding the landing page in the marketing automation tool we use (Pardot) was difficult and inflexible. After trialing a number of solutions I ended up choosing Instapage. Some things I found that Instapage did far better than competitors included: – Easy to use builder with drag and drop elements and sections (inserting images, videos, html etc.) – Ability to implement custom HTML (we use forms from our marketing automation on Instapage and it works fantastic) – Web and mobile friendly including a previewer while you build (once you have built your landing page you can view both how it would look on a desktop and mobile – having this responsive display is fantastic) – Integrates with Wordpress so you can publish it with ease (they also have a number of other publishing options available) Since adding Instapage to our marketing automation kit we have been able to deploy campaigns far quicker and more effectively. I have since recommended Instapage to a number of other clients and have started using it as part of my marketing company which I run on the side. I find it far superior to other options available and works far better than directing people to just any other web page. Review collected by and hosted on

Avatar for Ronan B.
Ronan B.
Review Source: G2

Instapage an incredible platform which adapts to the needs of any company regardless of its size.

May 25, 2024

What I enjoy most about Instapage is that it is a very easy to use platform, which has a modern user interface, it is very easy to navigate and highly intuitive, thanks to this incredible tool we have the possibility to create, customize and optimize post-click experiences to scale safely, easily and quickly and without the need to be an expert or a high-level developer, it is also worth noting that Instapage is a versatile tool which has a large number of tools and functionalities which give us the possibility to optimize our website for search engines, test pages using a / B testing tools and collect user data through forms, thus making it much more efficient and creating landing pages for the highest quality. Review collected by and hosted on

Avatar for Roger M.
Roger M.
Review Source: G2

What Kind of Support Instapage Offers?

Instapage comes with a comprehensive help center where you will answer to most of your questions. And it offers 24/7 support via live chat and email. And their team is always happy to help you with any questions you may have.
Email Support
Forum & Ticket
Tutorial Videos & Documentation

Instapage FAQs

Yes, Instapage is a legitimate landing page creation platform founded in 2012 by Tyson Quick. It is trusted by over 15,000 brands worldwide and has helped create millions of landing pages, effectively optimizing users’ online presence and conversion rates.
Considering its robust features, user-friendly interface, and ability to significantly increase conversion rates, Instapage is worth paying for. With two different plans, including the Build Plan and the Convert Plan with custom pricing, it offers flexibility and affordability for businesses of all sizes.
Instapage offers integrations with a variety of software to provide users with enhanced functionality and streamlined workflows. These integrations include email marketing platforms, analytics tools, CRM systems, and social media platforms, allowing users to efficiently connect Instapage to their existing marketing ecosystem.
Instapage’s A/B testing feature allows users to create variations of their landing pages to test different elements and messaging. By directing a portion of traffic to each version, Instapage collects data on performance, allowing users to make data-driven decisions to optimize conversion rates.
Yes, Instapage can be used for e-commerce by allowing businesses to create product-specific landing pages that are optimized for conversion. Its integration capabilities with e-commerce platforms further streamline the process of managing campaigns and sales funnels.
Instapage employs robust security measures to protect user data and ensure the integrity of landing pages. These measures include SSL encryption, secure servers, and compliance with industry-standard privacy regulations, providing users with a secure platform for their marketing needs.

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At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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