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Ahrefs Review (2024): Pricing, Pros & Cons

Ahrefs is a comprehensive SEO tool that provides users with data and analytics for website optimization, including backlink analysis, keyword research, competitive insights, and site audit capabilities.

Ease of Use
Value For Money
Customer Support

What is Ahrefs?

Ahrefs is an all-in-one search engine optimization (SEO) toolset designed to drive search traffic and optimize websites. It uses a powerful web crawler to crawl up to 8 billion pages daily, collecting petabytes of data that contributes significantly to its robust referring domain database. This data is then contextualized and made accessible through an easy-to-use interface. Ahrefs stands out for its ability to quickly update its index with the latest backlinks, positioning it as a leading tool in the SEO industry, with many Ahrefs reviews highlighting this feature.

What is Ahrefs Good For?

Ahrefs is highly effective for website backlink analysis, keyword research, content research, rank tracking and SEO audits. Its comprehensive database and frequent updates make it invaluable for identifying link building opportunities and competitor analysis. It also excels at providing actionable insights to improve online visibility and search engine rankings. Whether tracking the performance of specific keywords or scrutinizing competitors’ SEO strategies, Ahrefs offers a robust solution for digital marketers looking to optimize their online presence, with features like the Keyword Explorer being particularly useful.

Who Should Use Ahrefs?

Ahrefs is tailored for a wide range of users, including SEO professionals, marketers, content creators and website owners. Its tools and analytics are particularly useful for those looking to improve their website’s performance, research competitors, or find quality backlink opportunities. In addition, digital marketing agencies and freelancers can use Ahrefs to provide comprehensive reports and strategic insights to their clients. Its ease-of-use coupled with in-depth analytics makes it suitable for both SEO experts and individuals new to digital marketing, and the dashboard design is intuitive even for beginners.

Ahrefs Company Details

Ahrefs Pte. Ltd, the company behind Ahrefs, is a lean, multinational startup that specializes in developing online SEO tools and providing free educational materials for marketing professionals. Founded and headquartered in Singapore, Ahrefs operates as a Software as a Service (SaaS) company with a focus on creating products that are meaningful, easy to use, and continuously improved to meet the dynamic needs of its users. With a small but diverse team passionate about technology and SEO, the company strives to stay ahead in the competitive SEO tools market. Ahrefs stands out by processing up to 8 billion pages per day with its crawler, AhrefsBot, making it the third most active crawler on the web. This capability demonstrates the company’s commitment to providing the freshest and most comprehensive backlink data available. As a result, Ahrefs has positioned itself as a critical tool for professionals looking to drive search traffic and effectively optimize websites.

Company Name: Ahrefs Pte. Ltd

CEO Name: Dmytro Gerasymenko

Est Year: 2010

Employees: 51-200 employees

HQ Location: Singapore, Singapore

Dmytro Gerasymenko, CEO and Founder, Ahrefs
Dmytro Gerasymenko
CEO, Founder
Anna Ignatenko Head of Customer Support, Ahrefs
Anna Ignatenko
Head of Customer Support

Ahrefs Demo & Media

Ahrefs Top Features

SEO Dashboard

Users can instantly see changes in all key SEO metrics to track their performance and progress through the SEO Dashboard.

Site Explorer

Provides an in-depth look at the organic search traffic and backlink profile of any website or URL.

Keywords Explorer

Provides thousands of great keyword ideas, analyzes their ranking difficulty and calculates their traffic potential.

Site Audit

Helps users perform an SEO audit to uncover their website's technical and on-page SEO issues to find out exactly what's holding the website back from ranking.

Rank Tracker

Helps monitor rankings over time and chart performance against competitors. It also provides scheduled reports delivered directly to a user's inbox.

Content Explorer

It serves as a search engine made for marketers to discover top performing content in their niche and find thousands of link prospects.

Pros of Ahrefs

  • Site Explorer makes it easy to break down content for better page analysis
  • To-do list of fixes functionality
  • Availability of data from multiple search engines
  • Local keyword ranking tracking
  • Traffic potential feature
  • Site Audit
  • Content analysis
  • Backlink analysis

Cons of Ahrefs

  • Steep learning curve
  • Offers few integrations
  • Below par search intent capability

Ahrefs Pricing

After crawling the entire web 24/7 since 2010, indexing and structuring petabytes of information, Ahrefs provides access to these insights through the following subscription categories, depending on an organization’s needs
$ 99/ Month
Yearly Pricing: NA
  • SEO Dashboard
  • Site Explorer
  • Site Audit
  • Rank Tracker
  • Competitive Analysis
  • SERP comparison
  • Page Inspect
  • Alerts
  • Export to Google Sheets
$ 199/month
Yearly Pricing: NA

All in Lite, plus:

  • Portfolios (New)
  • Content Explorer
  • More in Alerts:
  • Batch analysis
  • SERP Updates
$ 399/month
Yearly Billing: NA

All in Standard, Plus:

  • More in Site Audit: (HTTP Authentication)
  • Looker Studio Integration
  • Web Explorer integration

All in Advanced, plus:

  • Pay by invoice
  • Access Management
  • Audit Log
  • API
  • SSO
  • Directory Listing
  • AI Content Grader

Ahrefs Price Comparison

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User Reviews

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What Kind of Support Ahrefs Offers?

The Ahrefs customer support team has a comprehensive help center with guides to help beginners get started with the tools, as well as tutorials, best practices and FAQs on how to use the various features such as Dashboard, Content Explorer, Site Explorer, aKeywords Explorer, Rank Tracker and many more.
Email Support
Live Chat
Social Media
Forum & Ticket
Tutorial Video & Help Documentation

Ahrefs FAQs

Ahrefs is a legitimate and highly respected all-in-one SEO toolset, often compared favorably to competitors like SEMrush and Moz in Ahrefs reviews. It processes petabytes of data daily and has a crawler that updates its index with the latest backlinks every few minutes, making it a trusted resource in the SEO community.
Given its comprehensive suite of tools for driving search traffic and optimizing websites, Ahrefs is considered worth paying for by many professionals and marketers. Its extensive data collection and processing capabilities provide valuable insights for improving website performance, especially in terms of organic traffic.
Ahrefs offers integrations with a variety of other software to enhance its functionality and data usage. However, specific partnerships and integrations should be checked on Ahrefs’ official website or support documentation for the most accurate and up-to-date information.
Ahrefs is known for its ability to accurately track backlinks thanks to its crawler processing up to 8 billion pages per day. This capability ensures that users have access to the most up-to-date backlink data, making it a powerful tool for SEO professionals.
Ahrefs is highly suitable for competitive analysis, offering features that allow users to uncover their competitors’ backlinks, keywords and content strategies. This information can be used to improve your own SEO strategy and performance, especially when it comes to increasing organic traffic.
Ahrefs Keyword Search Volumes are highly regarded for their accuracy. The toolset’s extensive web crawling and data processing ensures that users have access to reliable keyword suggestions and search volume data, which is crucial for effective keyword research and SEO planning.
Ahrefs updates its data every few minutes, with its crawler processing up to 8 billion pages per day, making it a powerhouse for tracking referring domains and backlinks. This frequent update cycle ensures that users have access to the latest backlinks and website data.
Ahrefs offers a variety of free educational materials for marketing professionals, including blogs, tutorials and videos, all accessible through the Content Explorer. These resources are designed to help users maximize the potential of the toolset and stay informed about the latest SEO practices.
Ahrefs stands out for its robust crawling capabilities, being the third most active crawler on the web. Its commitment to processing petabytes of data and making it accessible through a simple user interface makes it unique among SEO tools.
Ahrefs can help identify technical SEO issues on websites by analyzing their performance and providing insights for optimization. Its comprehensive toolset includes site auditing features that can uncover issues that affect site health and SEO efficiency.
Ahrefs provides support to its users through a number of channels, including email, live chat, and an extensive knowledge base. The company’s commitment to fast and meaningful support is in line with its motto of serving the customer’s needs first, promptly and effectively.

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At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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