If you are looking for the best link-building tools, we have listed some of the top options in this post that you can use to create strong backlinks to your site.
Backlinks are one of the most important components of a search engine algorithm that will have a very strong impact on the ranking of your site.
No matter what search engine experts’ advice and no matter what search engine giants like Google propagate, link building is a fact of online business life! Quite honestly, if you want your business to be “anything” online, link-building is necessary, and for that, you need to make use of link-building tools.
These tools act as ‘enablers’ – they give you access to broad data statistics and data analytics, find your prospects to acquire links, perform as a medium between you and bloggers, and much more!
If you are an online business owner, blogger, agency, or just a freelancer, you need link-building tools to either build your own business or for client services.
Keeping this in mind, I have created a list of reliable and useful link-building tools. Note that these tools don’t operate with complete automation; human intervention is necessary and recommended.
These tools will help to create and implement link-building strategies.
Also, I would like to inform you that we have created some useful articles around this top that will surely help you to grow your blog such as this article about the best tools to track blog performance so that you are aware of how your blog is performing all the time.
And don’t miss this article regarding the 300 best blogging tools that will help you to take your blog to the next level in terms of traffic and revenue.
We have also created an article about the best backlink checker tools that will help you to check the backlinks of your competitor’s site and replicate those for your site.
Also, if you are using WordPress for your site, here are a few plugins to help you with backlinks, check these top backlink plugins.
What are the top backlink tools?
While you don’t need a backlink tool to create high-quality backlinks and you can use the traditional methods to create backlinks like a guest post and other methods, having a tool that helps you to discover backlink opportunities is certainly of great help.
Here are some of the best tools to create backlinks.
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We can’t do without this tool, it is one of the most comprehensive tools that will help you to create a strong backlink profile.
Semrush gives you the option to check the complete backlink profile of any site, the pages they are getting links from, the anchor text the strength of the pages in exclusive detail.
So, you can easily find the backlink profile of your competitor site and replicate that in your blog. Semrush offers you a lot more than just the backlink analysis, you will have.
You can do a complete competitive analysis of your site with other competitor domains to check where you stand for each keyword.
The traffic analysis is another key highlight of this tool, you will have all the traffic data of any site at your fingertips so that you can do your analysis and make the best plan to grow your traffic.
When it comes to link building, the software will analyze your competitors and give you the link prospect so that you can start your link-building process.
Price: Semrush offers three plans to choose from, Pro, Guru, and Business plan. And if you go for yearly billing, you will get some discount. With monthly billing, the Pro plan comes for $117.95 per month, the Guru plan for $229.95, and the Business plan for $449.95 per month.
Don’t miss our detailed Semrush guide.
02. Link Majesty
Link building is indeed critical for the growth of your blog or business website. Even if you have all the right tools to get the right keywords, indexing, and SEO metrics but lacking in link-building and quality backlinks, you can easily lose the game.
Link Majesty is a comprehensive tool and service for guest post planning, ranking, and tracking. The project dashboard of Link Majesty is an all-in-one link management solution for tracking backlinks. Get access to the database of 1500+ manually outreached blogs and websites, metrics updates, and backlink tracking with the dashboard.
With the guest post service and blogger outreach, you get the real experts to work on your backlink profile, from finding high-quality, relevant blogs to reaching out and writing quality content to post guest posts.
Price: The price depends on the service you select.
A tool built by Moz.com, the Link Explorer tool allows you to run a check on any domain. The tool updates data almost every month and display detailed domain results such as backlinks report, domain authority, site authority, Moz Rank, Moz Trust, and more.
Moz offers a number of free tools with limited data that you can use to start your research.
Price: The Moz Pro price starts at $99 per month, the Standard plan is good if you are just getting started with your SEO analysis. If you need more resources and in-depth plans, they offer a few more plans to select from.
Also, if you go for yearly billing, you will get a 20% discount.
It is one of the most comprehensive link analysis tools. The database is updated every day, so you can uncover fresh data frequently. It digs up more data than the previous tool.
You can do an in-depth analysis on any of your competitor sites to find out their top traffic-driving pages, keywords, and complete backlink profile so that you can target similar links for your site.
You can use the Site Explorer tool to find all the important data of any website. They also offer comprehensive Keyword research tools, Rank Tracker, and a number of other useful tools.
Price: Ahrefs offers 4 plans to select from. The Lite, Standard, Advanced and Enterprise plan. Here are the pricing.
- Lite Plan: $99 per month
- Standard Plan: $199 per month
- Advanced Plan: $399 per month
- Enterprise Plan: $999 per month
Please Note: You will get 2 months completely free if you go for yearly billing.
05. Majestic SEO
The Majestic SEO tool has a powerful crawler and it works wonderfully as it updates every day and offers in-depth data. To learn how to use the tool, check out the How to Use Majestic SEO – Videos series.
The software comes with Link Intelligence data to help you understand the overall quality of links. You can analyze any website to find backlinks with important data.
Price: Majestic offers 3 plans to select from. The Lite Plan, Pro Plan and Full API. You can also get a substantial discount when you go for yearly billing.
- Lite Plan: $49.99 per month
- Pro Plan: $99.99 per month
- API: $399.99 per month
06. Google Search Console
A large toolset offered by Google, link analysis is a powerful segment of this. The section shows you data of links pointing to your website.
The lists visible these days are fairly comprehensive when compared to other link analysis tools. You can check out this study by SEO Gadget done to demonstrate the comprehensiveness of Google Webmasters.
Price: Free to use
07. Link Research Tools
Apart from analyzing links, you can prospect links, monitor links, and analyze competitor link profiles too. The tool uses a lot of data from different sources and gives you a comprehensive report.
It is a complete link analysis software with over 150 SEO metrics for every link. So, if you are planning to start your link-building process, this can be a very handy tool for you.
Price: When it comes to pricing, Link Research Tools is quite expensive. The price starts at $599 for 1 million Link Crawl.
It is called the “CRM tool for link building.” Their enterprise software allows you to keep track of people you have contacted; emails sent and the resultant links. The software also pulls in relevant details like IP address, domain authority, PageRank, and more.
Moreover, you do not have to waste hours preparing a contact list. Just enter the website name, and they do the work.
It offers a comprehensive solution when it comes to the outreach process. You can build your prospect quickly and send professional emails to convert those.
Price: BuzzStream offers 4 plans to select from. You have the option of monthly and yearly billing plans.
- Starter Plan: $24 per month
- Growth Plan: $124 per month
- Professional Plan: $299 per month
- Custom Plan: $999 per month
09. Broken Links Finder
Developed by Citation Labs, the tool search for broken links by using a core keyword; you mention the core keyword, and it searches the Google database to return relevant results.
An interesting resource-based post on broken link building.
10. Raven Tools
The tools perform a lot of functions, but from the link-building point of view, the tool helps you to manage outreach. The tool pulls in data from Majestic SEO which helps you to get link analysis at the same time.
Price: You have a number of pricing plans to select from depending on your need.
- Small Biz: $49 per month
- Start Plan: $109 per month
- Grow Plan: $199 per month
- Thrive Plan: $299 per month
- Lead Plan: $479 per month
Check out these link-building tools and use a group of tools that suits your business. These tools are mostly in paid formats. Looking for something free?
I won’t recommend you to use SEMrush for your site, we are using this tool and it is perfect and offers all the data that will help you to create a strong backlink profile.