Building quality backlinks is a major focus area for any SEO professional. Backlinks boost the rank as well as make your website attractive and proficient.
Backlinks matter a lot if your focus is the first page results for your keywords on any search engine.
Backlink checker tools analyze the outbound and inbound links. In this post, we have listed both paid and free backlink checkers for you.
If you are managing an online business or just planning to start; it is very important to keep an eye on your competitors so that you can we can do better in the search results.
According to all the top SEO experts, backlinks are still one of the most important factors that can help you to get a first-page ranking in Google search results.
So, you must learn how to create a backlink from good sources and try to beat your competitors in the search results.
When you start with your backlink creation activities, the first things you need to look at are the backlinks of your competitor’s site.
Understanding the backlink strategy of your competitor site is a great advantage while growing your website.
However, if you don’t have the right kind of tool, it becomes almost impossible to keep a track of each link your competitor creates manually.
If you can replicate their backlinks and create some better quality links, you will be able to beat them in the search results.
There are a number of tools that offer you the option to check the backlink profile of your competitor site making the process a lot easier for you.
We have listed the best tools that will help you to keep an eye on your competitor’s backlink profile.
Best Free Backlink Checking Tools
Backlinks, one of the most important components of the Google algorithm to get better ranking in search results. When you are managing an online business you will come across the importance of backlinks all the time. Knowing your own backlink profile well as your competitors will empower you to a large extent.
We have tried to create a link to top backlink checker tools here that you can use to analyze the backlink profile of any site. You can use tools like SEMrush to get the backend entry to any website.
Here is the list.
01. Google Search Console
Let’s start with the Search Console. You can keep a track of your own backlinks by using the Google Search Console.
The Search Console is a free service that can help you in a number of ways to help you optimize your site perfectly.
Other than just submitting your site and sitemap to search console, you can use the tool to monitor the performance of your site, track the best-performing pages, keep a track of your backlink profile.
Along with external links, the Search Console profiles you a complete report of internal links within your blog as well.
This wonderful tool helps you fetch details of the traffic on your competitor’s websites as well as the high-ranked keywords. It lets you find their backlinks. It is a paid tool that is proficient in competitor analysis and keyword research.
It has a Pro, Guru and Business Account offering. Pro comes for $119.95 per month, Guru for $229.95 per month, and the Business Account comes for $449.95 per month fee.
Channelizing the traffic from search engines to your website is crucial to increase organic traffic. You need to research heavily to locate profitable high-performance keywords.
SEMrush with a database of more than 120 million keywords and more than 46 million domains beats many online checker tools in performance.
Along with providing you the details of the keywords and traffic of your competitors by carrying out a thorough Site Audit, it also lets you know various issues that your website might be encountering.
SEMRush is very simple to use, and any newbie can make the best of this tool. If you wish to find details of a site. For example, we will check the details of Forbes.com
You just need to visit SEMRush and log in with your email and search forbes.com in the search bar. The system will show you the details of the site, and you can then proceed with what you wish to check.
You can see the approximate amount of traffic and the could think of backlinks in the image above.
Now, if you wish to check the details of each backlink, click on the backlink number and it will show you the details.
Backlink Analysis, Keywords Ranking, and Research and Competitor Research are the USP features of this excellent backlink checker tool.
This tool has its web crawler called SemrushBot and the API called SEMrush API.
03. Ahrefs Backlink Checker
This tool offers the largest index of the live backlinks of any site, and it gets updated every fifteen minutes. The most exciting feature of Ahrefs is that it binds the secure connection of information and an electrifying web interface.
The index reportedly has over 15 trillion records of live backlinks which makes it the first choice as a backlink checker.
Ahref comes in free as well as paid format. The websites often redesign at regular intervals of time, with even more features.
It offers you to monitor your growth as it provides a monthly chart, where you can check your progress and go for improvements in making your website more informative.
For the unverified domains, the free version offers three reports per month with up to 500 backlinks in each report.
For verified domains, it provides up to 5000 backlinks per report. The paid version comes in three types of accounts at a price of $79, $179, and $499 per month.
The tool has its web crawler named AhrefsBot.
The related API is called Ahrefs API, and it offers a related online service with the name of Ahrefs Site Explorer.
LinkMiner by the Mangools team is another amazing backlink checker tool that will help you to replicate the best links of your competing sites.
Mangools offers you a few other top tools for maximizing your SEO traffic; the KWFinder is one of the most popular and widely used keyword analysis tools.
The LinkMiner tools offer you all the important details like the Citation Flow, Trust Flow, Do follow vs. No, follow links and other details of the competitor’s backlinks.
So, you have almost all the data of your competitor’s link profile; you can replace them for your site one by one to improve the overall ranking of your site.
We have recently tested Linkody and wrote a review of Linkody backlink tool. We found this tool quite effective in analyzing the backlink to any domain.
The tool offers you 24/7 backlink monitoring service that will help you to keep yourself updated with all the new links to your site as well as all the lost links.
You can send the details in the tool, the team also sends you automated emails about the links gained and links lost.
You can use this tool to analyze your competitor site, you can have a detailed overview of all the links to your competitor site the exact page of the link with the anchor text and other details.
This will help you to understand the backlink strategy of your competing site, it will also give you a new backlink opportunity from similar sites.
You will get a risk-free 30 days trial period to understand how good this tool is. Also, if you go for their annual package you will get 3 months free.
CognitiveSEO offers a number of different SEO-related tools that you will find very handy for your digital marketing campaigns.
The backlink tool is one of those. They offer a complete backlink analysis option using the backlink tools.
CognitiveSEO makes sure that you are able to go deep into the analysis with their backlink tools that you can use for your own as well as your client’s site.
They offer you a Site Explorer to make a search and find the backlink profile of any site. It will help you to do an analysis of your own as well as your competitors’ domain so that you can make the necessary arrangement to compete in search results.
The tool will keep updating you about the new links acquired by your domain in real-time.
Unnatural Link detection tool
As the name suggests this tool will help you to keep a track of all the unnatural links to your site so that you can take action on time to avoid Google Penalty.
The tool will send you regular updates about the new backlinks to your domain as well as the lost backlinks right on your inbox.
This tool will be very helpful in creating new link opportunities so that you can grow your traffic for your online properties.
07. Check My Links
If you are a regular Google Chrome user, this is a great link checking Chrome extension for you. This tool can be very handy to find out the health of your link while editing any web page.
The tool is very easy to use. When you visit a page, you just have to click on the extension that is already added to your browser.
Once clicked the extension will start checking all the links on that page and give you the details of the link as well as the broken links on that page.
So, now the question is how you can use this tool to create a high-quality link?
The answer is simple, you just have to go to the relevant sites in your niche and start looking for broken links on their pages, once you find any broken link on their page, you can suggest them your article link created on that topic or if you don’t have a ready piece of content you can create high-quality content and suggest the link.
So, overall this is a very handy tool that will surely help you to create some top-quality backlinks.
This tool is mostly preferred for content marketing. It has free and pro versions, the same as Ahrefs’. The Pro version helps to check backlinks on your website or any other individual website.
It also enables us to convert an existing web link into CSV or Excel version, and the customers mostly prefer this feature.
Buzzsumo allows searching for the most popular/shared content online for any given topic. It helps you to broaden your audience.
It is one of the most used backlink checker tools for the customer providing you with both monthly and yearly payment modes.
Don’t miss this list of best BuzzSumo alternatives.
09. Moz Link Explorer
Moz Link Explorer is one of the most popular tools when it comes to backlink checker tools. It is a simple, however, robust backlink checker that is renowned for providing the most accurate results. It has both free and paid versions.
The tool also has its web crawler named rogerbot. This tool helps to compare 2 or more domains. It gives us all the backlinks with domain authority, Moz rank, do follow/ no follow and page authority.
The USP features of this tool include providing you the Page Authority, Domain Authority, Links to Root Domains and all the backlinks to your site.
It enables us to check the backlinks of other competitors. Its free version also helps to get started with building links.
However, the free version offers limited functionality and does not offer you complete results. Therefore, this tool is primarily a paid tool.
This backlink checker tool is another option to check the backlink profile of any site. The tool has only paid version that comes at a price of $9.99 per month. It takes almost ten days to refresh the link profile.
It is the best tool for webmasters because it shows some of the deep links which other tools cannot easily find.
It updates the backlink profile every day, and one can check it without any restrictions. The tool has its web crawler named ia_archiver.
11. Open Link Profiler
It is the latest backlink checker tool. It only has a free version. It allows checking all the backlinks along with the newer backlinks pointing to the website. It helps to trace the freshest backlinks which can be converted to CSV format.
The tool shows up to 2,00,000 backlinks per the report, and up to 1000 backlinks can be exported to the CSV format.
The tool has a web crawler called as spbot. It also offers a related online service called SEOprofiler.
12. Majestic SEO
This wonderful tool has one of the largest indices of backlinks. It lets you easily find the backlinks. It has a backlink history tool that fetches all backlinks for a given domain, URL or even sub-domains.
It can provide a backlink discovery growth rate for rival domains. One can compare up to five domains simultaneously.
The tool offers both paid and free versions. The free version provides up to 5,000 backlinks per report however only for verified domains. It offers 5 types of paid accounts priced at $78.99, $169.99, $399.99, $799.98, and $1599.96 respectively.
The tool has its web crawler called MJ12bot and the related API named Majestic API. The most attractive feature of this powerful tool is that it crawls the entire web without any dependence on a third party.
The other powerful features include Search Explorer, Site Explorer, and Backlink History Checker.
13. Backlink Watch
It will reflect the page rank (obsolete metric), outbound links, and anchor text for that domain. It takes time to update its database.
It uses the Ahrefs database to show the user’s link profile. It displays all the backlinks in a list. It helps us to know the nofollow and dofollow links along with anchor tags. This tool lets you fetch a report for up to 1000 backlinks.
14. Link Diagnosis
This tool is a free tool that gives options to check backlinks for the blog. It has a Firefox extension. It helps to check backlinks, Moz ranks, Google Page Rank, NoFollow links, DoFollow links, Alexa rank, Anchor Rank and all others.
It offers various outputs and features. For a faster access detailed report or optimized report, different options are also available.
You have only to write your site’s URL, and this excellent tool will provide you with a detailed report.
15. Small Seo Tools
This tool comes free, and the site owners utilize the Google AdSense program to generate revenue. This site displays all links from the sites including Facebook, Twitter, and all others.
Hence, it is not that flexible with mobile phone users. The tool can provide up to 1,000 backlinks per report. The tool also has a web crawler.
16. WebMeUp Backlink Tool
A powerful backlink checker tool that offers free as well as a paid account. The free account can provide up to 20 backlinks per report, with up to 3 reports per month. It provides the feature of exporting 10,000 backlinks per month.
The paid version has two types of accounts costing $59 and $149 per month respectively. The tool has its web crawler named BLEXBot.
The tool shows both text and image links along with page rank and Moz rank of the domains.
17. Analyze Backlink
It is very similar to that of Alexa backlink checker tool. It is very simple to use because it has a simple user interface. It pops up one link from one domain. It also gives various filters that can be used to customize the reports.
The tool is helpful in finding the number of domains linking to our domain. It also enables to find anchor clouds and anchor tags for our backlinks.
Apart from inbound links, this tool also fetches the outbound links thus giving the users an option to control the external links.
18. Rank Signals
Rank Signals, another very useful backlink checking tool that is available for free. This tool offers a very useful analysis of all the backlinks to a site, so you can use this tool to understand the backlink profile of your competitor’s site.
Along with the linking domain & page, you also get to know if a link is dofollow or no-followed. Another useful feature is that you can find the lost backlink to your site so that you can go ahead and claim the lost backlink to your site.
19. Monitor Backlinks
Monitor Backlinks is a comprehensive backlink management tool that will make sure you are always at the top of the game by taking proactive actions.
The tool comes with a user-friendly dashboard so that you are able to manage your actions easily.
You can use Monitor Backlinks to identify new backlink opportunities, you can track the ranking of your important keywords.
Not only your own but you can keep a track of your competitors’ backlink profile at any point in time.
As Google is very strict about spamming and bad quality links the backlink pattern becomes extremely important.
Google will surely identify the pattern of your backlinks and take action based on the quality of your links.
The Monitor Backlinks tool offers you an easy option to keep a track of your backlink pattern and take proactive actions before your site gets penalized.
The easy-to-use Disavow Tool offered by Monitor Backlinks is another advantage.
No matter what kind of website you are managing, you can’t avoid bad quality links that will keep coming your way effortlessly, you have to make sure that you get rid of those links by using the Monitor Disavow Tool.
Google gives you an option to Disavow the links that you don’t Google to consider.
You can create your Disavow file quickly with this tool and upload it on Google to keep your backlink profile clean and targeted.
Kerboo is another comprehensive solution to track the backlink profile of any domain. You can use this tool to keep a track of your own domain as well as your competitors’ domain.
Other than just checking the backlinks to your site, you can use this tool to check the health of your backlinks so that you can get rid of the bad quality links on time.
Neil Patel Backlink Checker
Neil Patel is a popular digital marketer. You can find a number of useful tools on his site Neilpatel.com, these are free tools.
So if you don’t have the budget to go for an expensive premium tool, this is the place where you can start your SEO analysis.
You can use the tools to find a lot of data about your competitors using these tools. Along with the backlink checker, you get a number of tools for comprehensive SEO analysis.
This tool will help you to find new backlink opportunities for your site. In fact, the tool offers you a number of advanced search options and link filtering to find the most appropriate link that you can build for your site as well.
So, it’s a free yet very useful tool that you can use.
FAQs About Backlink Checker Tools
01. What is a Backlink?
A backlink is a link from any website on the internet to any page on your website. A backlink is considered as a vote for your page. The more quality backlink your page gets the more the possibility of getting a higher rank in the search results.
02. What is a Backlink Checker Tool?
A backlink checker tool is an SEO analysis tool that helps you to find the links pointing to any webpage. These tools can help you to find the links to your competitors’ sites so that you can replicate the same type of links for your site to get a better ranking.
03. How to Find Backlinks to a Site?
You can use tools like SEMrush to find the backlinks of any website. Create an account on the site, and make a search for the domain you wish to analyze.
04. How to Replicate Similar Link as My Competitor?
The most effective way to replicate a similar kind of link profile is to create much better in-depth content on a similar kind of topic and reach out to the sites that are linking to your competitor site.
05. What is Quality Backlink?
You will see a lot of suggestions to create any quality backlinks because quality is important over quantity. Now, when we talk about the quality backlink, it means that the links should make sense to your page. Getting a text link from similar topic content will have a higher value than a random forum profile link.
The link profile of a website is a parameter to judge the quality of a web page. Finding and analyzing all the backlinks is crucial to know the link quality of the website.
Backlinks from the skeleton of the success of a website. These are a few of the most popular backlink checker tools.
One can utilize any of these tools to find and analyze your backlinks, know the traffic at your competitor’s websites, and fetch the best information about backlinks and URL’s behavior of your blog or site.