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Based on 503 user reviews, Semrush has an overall rating of 4.25 out of 5 stars.


Semrush Review (2024): Pricing, Pros & Cons

Semrush is a comprehensive digital marketing tool that provides SEO, content marketing, competitor analysis, PPC, and social media marketing functionalities to help businesses optimize their online visibility and performance.

Ease of Use
Value For Money
Customer Support

What is Semrush?

Semrush is a leading Software as a Service (SaaS) platform specializing in SEO and digital marketing tools. Since its inception in 2008, it has grown to support over 10 million users with its robust collection of over 50 tools. These tools provide businesses with the resources they need to increase their online visibility and drive meaningful growth. Semrush integrates a wide range of functionalities under one brand, positioning itself as a comprehensive solution for digital marketing professionals worldwide.

What is Semrush good for?

Semrush excels at offering a versatile suite of tools designed to improve search engine optimization (SEO), conduct market research, and perform competitive analysis. Its capabilities extend to keyword research, site audits, and content optimization, making it highly effective in increasing a website’s online presence and performance. In addition, Semrush is instrumental in developing effective PPC (pay-per-click) strategies and managing social media marketing campaigns, ensuring a well-rounded approach to digital marketing.

Who should use Semrush?

Semrush is tailored for a wide audience, including SEO professionals, digital marketers, content creators, and businesses of all sizes looking to improve their online visibility and marketing efficiency. It serves small and medium businesses (SMBs) looking to compete with larger corporations, as well as large enterprises looking for comprehensive, scalable digital marketing tools. Agencies can use Semrush to effectively manage multiple client portfolios, while freelancers can use its features to deliver high-quality SEO and marketing services.

Semrush Company Details

Semrush Inc., the company behind Semrush, was founded in 2008 and has since established itself as a leading SEO and marketing SaaS platform. With a robust user base of over 10 million, Semrush continues to innovate and offer over 50 tools designed to increase online visibility and drive business growth. The company’s commitment to digital marketing excellence and innovation is evidenced by its comprehensive suite of services designed to meet the diverse needs of businesses around the world. Semrush’s offerings are structured into three pricing plans, including a free trial option that allows users to explore the platform’s capabilities. This approach underscores Semrush’s commitment to flexibility, scalability and user satisfaction in the digital marketing space.

Company Name: Semrush Holdings, Inc.

CEO Name: Oleg Shchegolev

Est Year: 2008

Employees: 501-1000

HQ Location: Boston, US

Oleg Shchegolev Semrush
Oleg Shchegolev

Semrush Demo & Media

Semrush Top Features

50+ SEO Tools

Semrush is one of the most comprehensive SEO & marketing platform with over 50 different tools under one roof.

Complete SEO Audit

You can perform a complete SEO audit for your site to understand if there is any potential SEO issue.

Rank Tracking

You can use Semrush to track ranking of all your important keywords for your business.

Competitor Analysis

Semrush is one of the best tools to perform a comprehensive analysis of competitor site.

Backlink Analysis

You can use Semrush to find the backlink data of any website so that you can make your own link strategy.

Keyword Research

You can use Semrush to do detailed keyword research and to find new keyword that you may target.

Content Marketing Tools

Semrush comes with a number of very handy content marketing tools to help you with your content management and growth.

Social Media Marketing

Along with SEO, Semrush also offers you comprehensive social media marketing tools.

Paid Traffic Analysis

Not only organic traffic, you may use Semrush to perform detailed analysis of paid traffic to any site.

Free Plan

Semrush offers free plan with limitations. You may perform a few analysis without purchasing the paid plan.

Pros of Semrush

  • 50+ SEO & Marketing tools under one roof.
  • Comprehensive analysis of any website.
  • Access to competitor’s keyword & backlink data.
  • Detailed keyword research tool.
  • Multiple content & social media marketing tools.

Cons of Semrush

  • Learning curve for newbie users.
  • Price is on the higher side.

Semrush Pricing

Semrush offers 3 plans to choose from. You may try it for free and you will get an extended trial with our link so that you can check the platform well before going for a paid plan.

Here are the pricing details.

Please Note: You will get a 17% discount if you go for annual billing.

PlansPro PlanGuru PlanBusiness Plan
Projects5 projects15 projects40 projects
Keyword Track500 keywords1,500 keywords5,000 keywords
Report10,000 results per report30,000 results per report50,000 results per report
Historical dataNoYesYes
Content MarketingNoYesYes
API AccessNoNoYes

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User Reviews

4.3 out of 5 stars (based on 503 reviews)


February 16, 2024

Thiefs Cancelled contract twice still taking out payment Originally select 29 dollar subscription being charged 129 ridiculous

Avatar for Wedcova UK Ltd
Wedcova UK Ltd
Review Source: Trustpilot

A must-have for my web + SEO studio!

February 15, 2024

Semrush makes it easy to manage multiple SEO projects and really understand where improvements need to be made and how rankings, traffic, and site health are progressing.Their keyword research and backlink building tools are also essential for the website building and writing part of my business. Couldn’t do what I do without Semrush!

Avatar for Key Creative
Key Creative
Review Source: Trustpilot

Bordering on the dishonest in their…

February 15, 2024

Bordering on the dishonest in their sign-up programme and do everything they can to ensure you are confused as to what is a trial and what is not. They will do everything to get hold of your cash…Avoid

Avatar for Inc
Review Source: Trustpilot

Great tools

February 14, 2024

Great tools! Love the keyword magic and content shake.

Avatar for mike layden
mike layden
Review Source: Trustpilot

We've been using Semrush since 2015 and…

February 12, 2024

We’ve been using Semrush since 2015 and never had an issue with them. The tool is valuable, easy to use, and constantly evolving. The customer service is also really great.

Avatar for Hman
Review Source: Trustpilot

Semrush Detail

Looking for Semrush extended free trial? Here we have the offer for you and a detailed review of Semrush to help you understand the product better.

Semrush is one of the most talked-about and widely used SEO tools that will give you backend access to any website.

If you are looking for a comprehensive SEO management & marketing tool, Semrush is one of the best options that can help you to grow your business through an in-depth analysis of your own and your competitor’s websites.

When we talk about online business or digital marketing, there are hundreds of digital marketing tools that are created to perform different tasks.

Semrush is different from most of the digital marketing tools because it is not just an SEO tool or a competitor analysis tool, it is a toolset that can perform almost everything that you will need to grow your business.

I have been a Semrush user for years and it has been of immense help so far.

In this article, we will look at every aspect of Semrush toolset and how it can help you to grow your business as well.

When we talk about SEO tools or marketing tools, there are a number of them that you can do a good job, but you will have to pay for all those tools separately every single month.

An SEO analysis tool will cost you $100 or so every month. Similarly, if you go for a marketing tool to help with PPC, you will have to pay another $100 every month.

However, Semrush is a single toolset that offers you an in-depth SEO audit tool, keyword research tool, backlink analysis tool, gap analysis tool, PPC and other marketing tools for one single subscription.

So, without further ado let’s dive into this Semrush review.

Table of Content

How to Get Semrush Extended Free Trial

We have an exclusive Semrush offer for BeginDot users to get an extended free trial of the product before you enroll for a paid account.

Click on this offer from Semrush and visit the free trial landing page. Click on the start your free trial option and proceed.

SEMrush Trial Free

Create Your Account

In the next step, you will be asked to create an account on Semrush. You need to put your email ID and get started.

Create Your SEMrush Account

Next Step: In this next step you will have to fill in all your personal details and payment details. Fill in all your details and grab the Semrush pro account that is priced $119.95 FREE of cost.

SEMrush Free Trial

Details Review of Semrush

An SEO toolset that is used by millions. Get access to the data of any website.

Semrush Overview

Semrush is an SEO toolkit that offers you a number of different tools to perform different analysis for your own as well as your competitor site.

You can start with your own domain to understand where you currently stand and take it ahead from there.

You will find a number of different tools and dimensions to analyze under each of the broad toolsets.

The board-level toolsets include

  • SEO toolkit
  • Advertising toolkit
  • Content marketing toolkit
  • Competitive research toolkit

Each of those broad toolkits are further sub toolkits, such as

  • Organic traffic research
  • Paid traffic research
  • Keyword magic tool
  • Keyword gap analysis
  • Content topic research
  • Link building tool
  • Backlink analytics
  • Rank tracking tool
  • Content templates
  • SEO writing assistance
  • And more depending on the broad toolkit you select

Domain Overview

You can start with a domain overview of your own or any other domain that you wish to analyze. You can select the SEO Toolkit and make your search.

Domain Overview

Organic Benchmark

As you start using the Semrush tool, first do a detailed analysis of your own site to understand where you stand at the moment so that you can use this data as a benchmark as you move ahead.

You can make a search for your domain and keep a note of the traffic, backlinks and paid traffic (if any)

SEMrush domain overview

Please note: In this report, Semrush shows traffic volume for different countries separately as well as displays mobile and desktop traffic separately. We will go into the details of desktop vs mobile traffic below in the review.

Continuing the organic overview of a domain.

You will find a number of important detailed right on the overview panel that shows you the main competitors for your site, top organic keywords, organic traffic distribution, etc.

Here is a snapshot of the Search Engine Journal.

Organic Traffic Distribution

Organic Competitors

Knowing your competitors well will empower you to a large extent. When you are managing any online business, you must know who your competitors are so that you can keep track of their best practices.

The organic search competitor report will give amazing details, such as..

  • List of your competitors
  • The common keywords
  • Level of competition (percentage of keywords that you are competing for)
  • Overall traffic data
Organic Competitors

There is nothing more valuable than getting backend access to all your competitors. You will certainly find a number of new competitor sites that you are otherwise not aware of.

You can click on each of these competitor sites to get in-depth details of the top-performing pages on their site. You can also do a detailed analysis of their backlink profile. You get the exact pages where they have received backlinks from along with the anchors used.

SEO Toolkit: Overall Traffic Analytics

In the overall traffic analytics report under the SEO Toolkit, you will get the overall traffic of a site.

You will get other important SEO details as well, such as

  • Overall traffic number
  • Unique visitors
  • Bounce rate
  • Avg duration on the site
Overall Traffic Analytics

Top Traffic Countries

As you scroll down this page, you will find the top traffic countries of the site. This is important if you are planning to do some advertising for your product and you are analyzing the site you have selected.

If your target traffic is from the United States, there is no point in promoting your product on a site that gets most of the traffic from India.

Top Traffic Countries

In-depth Spying on Your Competitors

Once you find who your competitors are, you can create the list and start your detailed analysis one by one.

Now, suppose Moz is one of your competitor sites. You can find out their traffic and the top keywords.

  • Go to SEO ToolKit
  • Click on Organic Research
  • Put the domain and start your research
Spying on Your Competitors

Organic Search Positions

Click on the positions tab and scroll down the page. You will see all the important keywords that your competitor site is ranking for.

Here you will get a number of important details for each keyword that will help you to plan your own content.

  • Search volume for each keyword
  • Keyword ranking difficulty
  • Ranking position for each keyword
  • Traffic percentage of the total traffic received by the site
  • The last updated date of the URL
What is keyword difficulty

The keyword difficulty number will give you an idea about how difficult it is going to be to rank for that particular keyword. The higher the number, more difficult it is going to rank in organic search.

Top Keywords

Desktop Vs Mobile Positions

Mobile traffic is big these days. According to Google, over 60% of traffic comes through the small screen devices and the position for keywords in the SERP could be different in desktop vs mobile.

So, you can do your own analysis of keyword positions on desktop as well as mobile phones.

  • Select SEO Toolkit
  • Go to Organic Research
  • Select positions
  • Select desktop or mobile

Here you will get the details of the total number of keywords that your website is ranking for the selected device.

If you scroll down, you will see the actual keyword ranking details for the searched keyword with positions and other important details.

Desktop Data

Here you can see the keyword position details for Searchenginejournal. They are ranking for 267.1k keywords with the selected parameters like the country, device, etc.

Keyword Ranking details for Desktop

Mobile Data

If you look at the keyword position data for the mobile devices, the number is 15.8k which is significantly low as compared to desktop with all other parameters the same.

Keyword Position data in mobile

Along with the positions, the keywords that bring in more traffic could be different in desktop vs mobile phones.

Traffic Analytics Report

The traffic analytics report provides us with the overall traffic estimation for a month of a website to the root domain. There are a number of different filters that you can use to analyze it further such as location, device, etc.

  • Select SEO Toolkit
  • Go to Traffic Analytics
  • Add the domain and check

Traffic Analytics Report

Competitors Traffic

In the traffic analytics report, you have the option to add any of your competitor sites and compare the traffic details.

In fact, you can add multiple domains and check all the details about traffic.

You have multiple other important parameters to check in the competitive report, such as audience overlap, traffic sources, etc.

Competitors Traffic

Keyword Magic Tool

A very useful tool from the Semrush SEO toolkit, the Keyword Magic Tool will help you to find thousands of keywords related to your niche that you can work on.

  • Select SEO Toolkit
  • Go to Keyword Magic Tool
  • Check a broad-level keyword

Once you type in the broad-level keywords, you will get hundreds of related long-tail keywords that you can work on.

You will have all the important details like Keyword Difficulty to understand how easy or difficult it is going to be to rank for that keyword.

Keyword Magic Tool

Keyword Gap Analysis

The keyword gap analysis tool is another very effective tool offered by Semrush.

You can do a detailed gap analysis of your website in comparison to your top competitors.

Just go to the Keyword gap analysis tool and add the domains that are your direct competitor to find the potential keywords that you can work on.

  • Select SEO Toolkit
  • Go to Keyword Gap Analysis tool
  • Add the domains you wish to analysis
Keyword Gap Analysis

Keyword Overview

Now, once you find a keyword that you wish to target, you can click on the keyword to analyze it further. The Keyword Overview Tool will give you a detailed analysis of the chosen keyword.

  • Total search volume in the selected country
  • The difficulty level to rank for that keyword
  • The search trend of that keyword
  • Paid search CPC and other analytics
  • Related keywords that you can target
  • Top pages ranking for that keyword
Keyword Overview

Benchmark Your Keyword Difficulty Level

Keyword research is one of the most important parts of any successful blog. It is difficult to be on the correct path if you don’t do your keyword research right.

A tool like Semrush makes it extremely easier for you to do your keyword research right.

Now, what do we mean by benchmarking your keyword difficulty level?

Semrush gives you the difficulty level for each keyword while you find any keyword in the tool. In fact, it has a separate Keyword Difficulty tool that you can use to find the difficulty level of a keyword.

Keyword difficulty is numeric representation of the difficulty level to rank for a keyword in the search. The bigger the value it is harder to rank for that keyword. So, an ideal situation will be to target the keyword with lower difficulty level and higher search volume.

Check Keyword Difficulty

To check the keyword difficulty level for any keyword that you want to target, follow this path.

  • Select SEO Toolkit
  • Go to Keyword Difficulty
  • Search for your selected Keyword
Keyword Difficulty Tool

Backlinks are one of the most important components of the search engine algorithm. Every backlink is considered as one vote for a page.

However, backlinks can ruin your website if you don’t do it in the right way. To start with, building backlinks is against Google webmaster guidelines, rather you should look to gain backlinks.

How are these two aspects different?

Creating backlinks is the process of adding your links anywhere possible while gaining backlinks is the process of creating high-quality content that naturally gains links from other sources.

But the fact is that almost every site builds links in some or the other way. So, to be safe you must know how to build links in the most appropriate way.

Now, when it comes to building links, Semrush can be extremely effective. The tools offer a separate section around link building.

  • Select SEO Toolkit
  • Go to Link Building
  • And then Backlink Analytics
  • Search for any domain

You can start your link-building process just by making a search for your competition domain.

For example purposes, we are taking Searchenginejournal.

As you can see in the image below Searchenginejournal have over 22.1 million backlinks from close to 50k domains.

SEMrush Link Building

Considering Searchenginejournal as your competitor site. You can do a detailed analysis of their backlink profile. You can check the individual backlink pages, the anchor text, and all other details so that you can replicate similar links for your site as well.

In the backlink tab, you get the details of the individual backlinks and a summary of follow vs no follow links.

Backlink Analysis

Advertising Toolkit

We have gone through the organic SEO traffic analysis so far. What about the paid traffic? If you are managing an eCommerce website, the paid traffic competition is very critical.

Semrush gives you the toolkit that you can use to do detailed research on the PPC campaigns and how you can drive more paid traffic through Google Ads.

SEMrush PC Advertising Toolkit

Get complete details of paid traffic and advertisement to any domain.

You can get the paid traffic details.

Advertising Research

Research Ad Copies

If you have a new product and are confused about the ad copies, you can use Semrush to do detailed research on similar product-related ad copies to get some idea.

  • Go to Advertising Toolkit
  • Click on Advertising Research
  • Search your Competitor’s Domain
  • Go to Ad Copies

Here you will get the exact text and the keyword details of the Ad Copies used by that domain.

Ad Copies

Content Research Toolkit

When it comes to online business & blogging, everything comes down to your content.

Semrush offers you a comprehensive content research toolkit that you can use to improve your content strategy.

If your broad topic is Yoga, you can find unlimited content ideas using the Semrush Topic Research tool.

SEMrush Topic Research tool

You can also sort content based on ranking difficulty. If your site is relatively new, you can target the keywords that are relatively easier to rank for.

Keyword Based on Difficulty

Optimize Your Content for FAQ Schema

FAQ Schema is big these days as it gives your content extra attention on the SERP.

FAQ Schema is for the questions related to the topic you are writing. You can add a few related questions and answers on the topic and add FAQ Schema markup to display those FAQs on the SERP

Here is how the FAQ Schema looks in the search results.

FAQ Schema

Optimize Your Content for FAQ Schema

You can use the Semrush Content Research Toolkit to find relevant questions about any topic.

If you are doing keyword research using the Content Research tool, you will get a number of related questions that you can use to optimize your content for the FAQ Schema.

Related Questions

Create SEO Content Template

Semrush offers you the option to create an SEO content template. To create your SEO content template follow this path.

  • Go to Content Marketing Toolkit
  • Select SEO Content Template
  • Enter the keywords that you wish to work on
  • Click ‘Create SEO Template’ button

The system will give you a number of suggestions based on the top 10 results.

We have checked the keyword “Yoga Mats” and based on the top results, we have received a number of suggestions.

  • Semantically related words
  • Backlinks
  • Readability
  • Avg Text length
Create SEO Content Template

Not just the keywords and backlinks, when you scroll down the page, you will get details of how they have used the keywords in the article for a much better understanding.

Keyword Placement

You also have the option to export the recommendations to your blog post and work on them.

What Makes SEMrush Different

There are a number of tools like Semrush that you can use for your online business. However, Semrush stands ahead of the competition in many aspects.

Most of the competition tools offer specific features, such as keyword research, some offer social media analysis, some of them offer backlink analysis.

However, Semrush is a single platform with multiple toolkits that will offer you a 360-degree analysis of all the important aspects of your online business.

So, you don’t have to go for different tools for different analysis.

Also, the kind of in-depth data Semrush offers is undoubtedly the best in the industry.

You will have a complete overview of your competitor’s site at any point in time helping you grow your business.

Here we have a custom offer for BeginDot users. Don’t miss it.

SEMrush Trial Free

Show More

What Kind of Support Semrush Offers?

Semrush is a very popular software and comes with tons of guides that are created by the Semrush team as well as other publishing sites. They have an active knowledge base section as well as Semrush Academy where you can learn more about the product.
Email Support
Social Media
Forum & Ticket
Tutorial Videos & Documentation

Semrush FAQs

Semrush is a legitimate SEO and marketing SaaS platform, founded in 2008 and trusted by more than 10 million users worldwide. It offers a wide range of more than 50 tools to optimize online visibility and support digital marketing strategies.
Considering the comprehensive suite of over 50 digital marketing optimization tools offered, Semrush is worth paying for. It offers tailored pricing plans to meet the different needs of individual users and businesses, coupled with a free trial for a thorough evaluation before making a financial commitment.
Semrush offers integrations with a variety of other software to enhance its utility and ease of use. These integrations include but are not limited to, Google Analytics, Google My Business, Google Search Console, social media platforms, and productivity tools that allow for a more streamlined digital marketing workflow.
Semrush data is considered highly reliable as it is derived from comprehensive real-time databases and proprietary algorithms. The platform’s longstanding reputation since 2008 and its extensive user base of over 10 million underscore its reliability and accuracy in providing digital marketing insights.
Semrush supports content marketing with tools that analyze content quality, track content performance, and provide suggestions for content optimization. It also provides content marketing strategies and identifies content development opportunities, making it easier for businesses to effectively engage their target audience.
Semrush helps in monitoring competitors’ online strategies by providing competitive intelligence tools that analyze competitors’ SEO, content, social media, and advertising activities. These insights enable users to benchmark their performance against competitors and identify areas for strategic improvement.
Semrush provides social media analytics, offering tools to track social media performance, audience engagement, and competitor activity across multiple platforms. These analytics help companies refine their social media strategies for better engagement and visibility.

Platforms Supported

Review Method

At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

Affiliate Disclosure: BeginDot is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

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