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Based on 6 user reviews, Wordtracker has an overall rating of 4.67 out of 5 stars.


Wordtracker Review (2024): Pricing, Pros & Cons

WordTracker is a comprehensive keyword research tool designed to help users identify high-performing keywords, analyze competition, and optimize their SEO strategies for improved online visibility.

Ease of Use
Value For Money
Customer Support

What is Wordtracker?

Founded in 1997, WordTracker is a prominent keyword research tool that provides comprehensive keyword analysis capabilities. It is designed to help businesses identify profitable keywords to optimize their online visibility and improve their digital marketing strategies. The tool provides invaluable insight and analysis, making it an essential resource for improving website SEO and maximizing online marketing efforts. With features such as keyword research, competitive analysis, and more, WordTracker serves as an indispensable asset for businesses looking to succeed in the digital landscape.

What is WordTracker good for?

WordTracker excels at facilitating keyword research and competitive analysis, allowing businesses to uncover high-value keywords with low competition. It is useful for optimizing websites for search engines, improving online visibility, and creating effective content marketing strategies. The tool helps identify trending keywords and analyze their performance, allowing businesses to refine their digital marketing efforts for better engagement and conversion rates. In addition, WordTracker’s ability to provide detailed insights into keyword effectiveness makes it an excellent resource for executing informed SEO strategies.

Who should use WordTracker?

WordTracker is ideal for a wide range of users, including SEO professionals, digital marketers, content creators, and business owners. SEO professionals can use it for in-depth keyword research and competitive analysis. Digital marketers and content creators can use WordTracker to identify trending keywords and create content that resonates with their target audience. Small and medium-sized business owners looking to improve their online presence and drive more traffic to their websites will also find WordTracker beneficial. Its flexible pricing and multiple plan options make it accessible to individuals and businesses with different needs and budgets.

Wordtracker Company Details

Founded in 1997, Wordtracker is a pioneer in keyword research tools. In its 26 years in business, the company has established itself as an indispensable resource for businesses looking to optimize their online visibility and improve their marketing strategies. Positioned at the forefront of search engine optimization (SEO) technology, Wordtracker has delivered comprehensive keyword analysis solutions that enable clients to tap into profitable keywords and drive success in the digital landscape. The company differentiates itself by offering a 7-day free trial and flexible pricing plans to accommodate different user needs and budgets. With a commitment to helping businesses maximize their digital potential, Wordtracker continues to evolve and adapt in the ever-changing realm of Internet marketing.

Company Name: Wordtracker

CEO Name: Andy Mindel

Est Year: 1997

Employees: 11-50

HQ Location: London, UK

Wordtracker Demo & Media

Wordtracker Top Features

Detailed keyword research
Find related keywords
User-friendly interface
Find competitors data
SEO competition metrics
Find PPC keywords
Competitive pricing plans
Top quality support

Pros of Wordtracker

  • Wordtracker is easy to use
  • Simple user interface
  • Find related search terms
  • Identify long-tail keywords

Cons of Wordtracker

  • Limited features
  • Sometimes data may not be accurate

Wordtracker Pricing

Wordtracker gives you the option to try the product for 7 days before you make any paid commitment. The platform offers 3 plans to choose from. The starting price is $27 per month

Here are the pricing plans. Also get 40% off by paying annually

  • Keyword results: 1000
  • Domain competitors: 10
  • Search console integration: Yes
  • Competition matrics: Yes
  • Keyword results: 1000
  • Domain competitors: 50
  • Search console integration: Yes
  • Competition matrics: Yes
  • Keyword results: 2000
  • Domain competitors: 50
  • Search console integration: Yes
  • Competition matrics: Yes

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User Reviews

4.7 out of 5 stars (based on 6 reviews)

One of the easiest & full compact Keyword Research Tool!

October 4, 2023

For keyword research tools we were dependent on Google Ads Keyword Planner & Google Search Console. 2 Separate tools, but the beauty of WorTracker is it merges both solutions under 1 – which provides comprehensive insights about the keywords for SEO. One top most dislike or rather I would say a drawback is tools like SEMRush are way ahead, when it comes to the keyword game for SEO and Paid Search Ads – they have much detailed and project-oriented insights – which we as a team felt this thing is missing in it. Keyword Research was the primary objective for us – due to all-in-one features of it.

But just a suggestion, if you are planning to use multiple tools, each tool will provide differesnt statistics – so rather stick to one.

One top most dislike or rather I would say a drawback is tools like SEMRush are way ahead, when it comes to the keyword game for SEO and Paid Search Ads – they have much detailed and project-oriented insights – which we as a team felt this thing is missing in it.

Avatar for Prasad P.
Prasad P.
Review Source: G2

Wordtracker - Keyword Research Tool

September 12, 2022

Wordtrackers suits me best as it meets my requirement as helps us develop a more comprehensive keyword strategy. Our SEO team uses this tool for supporting client strategy and our SEO research. If Wordtracker provides us with more accurate data like Cumulative month data or seasonal data would be appreciated. Hoping that team will improve and work on the feedback. WordTracker finds related search terms which help us develop a more comprehensive keyword strategy. It is an indispensable tool in our company and solves our SEO department’s needs.

If Wordtracker provides us with more accurate data like Cumulative month data or seasonal data would be appreciated. Hoping that team will improve and work on the feedback.

Avatar for Anonymous
Review Source: G2

Keyword research made easy with Wordtracker

March 5, 2022

The additional feature of IAAT makes the keyword research easy alongwith ppc research The inspect section is not very effective all required data is not getting fetched. If you are looking for keyword research with IAAT Metrix this tool the best Mainly using for SEO keyword research

The inspect section is not very effective all required data is not getting fetched.

Avatar for Niranjan U.
Niranjan U.
Review Source: G2

Great tool for SEO specialists

January 30, 2022

Wordtracker is a great tool that helps us with all daily SEO tasks. The best part is its free version is sufficient for our requirements; due to the large team size and steep competition in the content field; we always have to stay ahead of the curve and even have to spend money on our brand keywords. WordTracker helps us identify relevant channels to bid on. WorkTracker has a crisp UI, and apart from the search volumes, you can also see other essential and relevant metrics like CTRs, intent and position of important keywords. The platform is fairly easy to operate as compared to its competitors. Visualization of data in form of recently visited dashboards or recommendations can be added to ease the work. We use WordTracker daily to do thorough keyword research and analysis. It helps us stay on top of everchanging Keyword trends and rank top on relevant searches and thus improving our organic ranking. We can inspect our competitor’s websites and thoroughly analyze their channels and rankings and then devise strategies accordingly. WordTracker is suited for all Keyword related concerns.

Visualization of data in form of recently visited dashboards or recommendations can be added to ease the work.

Avatar for Parvati G.
Parvati G.
Review Source: G2

Best tool for beginners in Search Field

January 10, 2022

Wordtracker offers a refined user interface, and even beginners like interns can start doing extensive keyword searches without any training or hand-holding, unlike SEMRush, which is a complex tool to use and offers similar functionalities. Navigating through projects and keyword search is simple for novices and experts alike. We took a 7-day trial ad loved the seamless integration of the tool so much that we opted for an annual subscription at 449$. Unlike its competitors like Scribe and Semrush, Wordtracker does not do an elaborate article review therefore its use case is super niche and limited. Easy, Simple and Reasonable Keyword Researching tool. Go for it. We use WordTracker for finding relevant and trending keywords that go with our business, and then we use these keywords for our Search Campaigns in Google Ads and also include them while writing blogs and articles for our websites. Wordtracker helps identify the topics we should write about and also helps in spinning the articles as to get increased traction from relevant users. We uncover trending keywords for our business and also find about our competitor’s keywords, which helps in improving our SI Share.

Unlike its competitors like Scribe and Semrush, Wordtracker does not do an elaborate article review therefore its use case is super niche and limited.

Avatar for Bhuvan K.
Bhuvan K.
Review Source: G2

Wordtracker Detail

Getting your services or articles to show on Google’s SERP (search engine results page), or any other search engine for that matter, isn’t easy.

This is where a keyword research tool like Wordtracker can be of great importance.

It will help you find the right keywords to infuse with your articles and site content to make sure you get more relevant rankings on the search engine ladder.

Most businesses or bloggers simply use keywords that they think will fetch them a great deal of exposure.

But as it turns out, rarely anyone searches for those specific keywords or keyphrases which reduces exposure, ergo site traffic.

If you want to make it big with your SEO game, then you need to focus on proper keyword research.

Now, you might be thinking – doesn’t Google already provide a dedicated keyword planner to help webmasters with their keyword research and planning?

Well yes, the search engine giant does have a proprietary solution to help you with your keyword planning as well as ad campaigns.

In fact, there are multiple such tools in the market, many are free, while the more advanced ones are available behind a paid wall.

Wordtracker is a premium (paid) keyword planner tool. But when you consider all the information it makes available compared to its flexible and affordable pricing structure, it is surely a bang for the buck.

Wordtracker Review

Furthermore, it really gives you access to tons of actionable stats and data that can really improve your ranking on the SERP.

So, for the purpose of this read, we have put together a comprehensive review going over the different features and functionalities the SEO tool brings to the table.

By the end, you should have a clear idea of what it can do, and whether or not it is worth your time and money. 

So without further ado, let’s get started:

Wordtracker: Google Keyword Planner VS. WordTracker

As stated earlier, many people take to Google Keyword Planner as their go-to keyword research tool.

However, despite the misleading name, it is not created primarily for keyword research, but as a complementary tool for Adwords users.

For free users, it will only give you access to the basic stuff that won’t help you better your SEO score.

Paid users, on the other hand, will get access to competition data and other metrics, but that still doesn’t qualify it as a powerful keyword search tool.

Now, we consider WordTracker which has been curated for keyword searches. Here is a short list going over all the awesome features it has under its belt:

  • Access actual keywords (not grouped keywords)
  • Access actual (non-branded) results
  • Learn about search trends
  • Gain metrics on SEO competition
  • Compare SERP
  • Know about related and lateral searches
  • Keyword suggestions for Amazon
  • Keyword suggestions for YouTube
  • Shows negative keywords
  • Quality Support with access to live chat

Furthermore, since Wordtracker is using its own database and toolset, you will get access to over ten thousand keywords per search along with other related keywords.

Wordtracker: Sign Up

By now you should have a complete idea of how much Wordtracker is going to cost, and what you get for your money.

With this part settled, let’s guide you through on how to set up an account with the service.

Hit the signup button, and you will be asked to create an account and avail of their free trial.

Do remember that you will need to provide your credit card details even if you wish to sign up for the free trial.

And if you don’t want to continue, then remember to cancel your subscription before the trial period is over.

Wordtracker: User Interface

Once you are done creating your account, you will be taken to their awesome interface where you get to plan your keywords, inspect competitors, and even manage a list of all your search keywords or campaigns.

Wordtracker User Interface

Now, the best thing about Wordtracker would be its refined interface. All necessary tools are intuitively placed throughout the UI.

Even beginners with no prior experience with keyword research tools will find their way through Wordtracker and quickly accumulate a lot of useful data and statistics.

The entire layout is divided into three sections as shown in the image below:

You will get a SEARCH section where you can search for new keywords. Then there is the INSPECT section to help you analyze keywords used on other websites and by your competitors.


And then we have the LISTS section which acts kind of a project management dashboard.

Let’s go over them one by one.

Wordtracker: Search

The above image should give you an idea of how keyword research works with Wordtracker.

First comes the searching part. Here you will get a lot of search filtering options that allow you to specifically choose which keyword database you want to use.

Options include:

  • Google Planner
  • Google Raw
  • Amazon
  • YouTube
  • eBay
  • Wordtracker
search filtering options

Then comes the option to specify the territory. Depending on which plan you pick, you will get access to different territories.

You can finetune the search by choosing the country as well as the state. This can be very useful for setting up your local SEO.

Now, as you can see, we are researching the keyword “Lose Weight” using the ‘Wordtracker’ database specific to the ‘United States’ but without any specific state.

In the list of keywords provided, you will be able to finetune your searches for PPC as well as general SEO.


As you can see, the tool will also provide you access to different metrics against each keyword including:

  • Search volume.
  • Organic competition for the keyword.
  • IAAT (in anchor and title) – how many webpages use the keyword in both anchor and title.
  • KEI (Keyword Effectiveness Index) – shows you the popularity of your keyword.
  • PPC competition
  • CPC
  • Intent

Do note that the metrics on PPC competition, CPC, and Intent are only available if you use the Google Planner database.

Besides the keywords feed, to the left, you will notice a multitude of keyword suggestions.

Whereas, the right sidebar gives you the option to include certain keywords and even exclude certain keywords from your search.

All these options will allow you to create a list of keywords fine-tuned to your specifications.

Once done, you will be able to save this list of keywords for later use. There is also the option to export these keywords in CSV format.

Wordtracker: Inspect

Next comes the Inspect section where you can study and analyze your competitors or any website in general.

As you can see from the above image, we are doing a study on the dogfoodadvisor.com website.

As you can see, Wordtracker will give you access to their site title, all the different headings used on their website, along with site description.

You will also get a graphical description which will show you different statistics like:

  • Citation flow – A metric that shows you how good they have done their link building.
  • Trust flow – A metric based on links going to trusted domains.
  • Page speed – A metric to help you analyze their page loading speed.
  • Optimization – A metric used to give you an idea of how many SEO criteria the site fulfills.
  • Difficulty – A metric that takes into account the page speed, optimization, citation flow, and trust flow to give you an idea of how difficult it would be to beat the site on the SERP.

Below is the ‘Opportunities’ section which shows you a list of keywords that you can target to come on top of this website.

Following that, you will get a list showcasing ‘Potential Keywords’ followed by ‘Top Keywords On-Page.’

The right-hand sidebar gives you a quick preview of the website above-the-fold.

You can even include and exclude keywords from the list of keywords. There is also the option to save and export these keywords if you want.

Wordtracker: Lists

The Lists section, as mentioned earlier, acts as a project management hub where all your saved keyword searches will be stored. As you can see, our ‘dog food’ search is saved under this tab.

Opening it will bring up the corresponding list of keywords.

The Wordtracker Academy

Wordtracker Academy

The Wordtracker Academy isn’t something that comes with subscription plans but is available for free to all users as well as website visitors.

However, don’t let the free availability fool you, as it is practically a treasure trove of useful information.

A part of it is dedicated to a guide on using the Wordtracker tool, but much of it is dedicated to helping users learn how to properly SEO their website. 

It covers a variety of topics including

  • SEO
    • Analytics
    • Site optimization
    • Page Optimization
    • Link Optimization
  • Website
  • Marketing
    • Mobile
    • Email
    • Display
    • Video
    • PPC
  • Google
    • How it works
    • Services
    • Updates
  • Social
    • Getting Started
    • Visual
    • Twitter
    • Facebook
    • LinkedIn
  • Content
    • Creation
    • Blogging
    • E-Commerce

There are detailed articles on each of these topics with many accompanied by professionally curated videos.

Whether you are a beginner or a veteran in the world of SEO, this will truly help you in your efforts to rank higher on the SERP.

Is Wordtracker Worth It?

As mentioned earlier, the Wordtracker Academy is an awesome resource that everyone serious about SEO should check out.

But since it is available for free, we won’t include it while making the decision on whether Wordtracker is “Worth it” or not.

So summarizing what we just discussed, Wordtracker gives you access to a powerful keyword research tool with advanced filtering options that provide you with actionable data and statistics to improve your SEO game.

The project management feature – lists, allows you to neatly manage all your searches which you can use as you are strategizing on surpassing your competitors.

The interface is also minimal and clean with a focus on an intuitive UI which makes it extremely beginner-friendly. This goes to say that Wordtracker is an excellent tool for newbie SEO analysts or beginner bloggers looking to up their SEO game.

And finally, when you consider the pricing, it is pretty affordable and comes with flexible monthly subscription plans.

With all things considered, we think that Wordtracker is excellent for users new to SEO and looking to create a keyword strategy for not only Google but YouTube and Amazon as well. 

Show More

What Kind of Support Wordtracker Offers?

Wordtracker offers quick live chat support to help users get through any issues they might face.
Email Support
Live Chat
Tutorial Videos & Documentation

Wordtracker FAQs

Yes, Wordtracker is a legitimate keyword research tool that was founded in 1997 and has been providing valuable keyword analysis services to businesses looking to improve their online visibility ever since.
Wordtracker is worth paying for due to its comprehensive keyword research capabilities, competitive analysis features, and flexible pricing plans that cater to different budgets and business sizes, providing a significant return on investment for improving digital marketing strategies.
Wordtracker offers integrations with major search engines to provide real-time keyword data and has compatibility with various digital marketing and SEO tools for enhanced research and analysis capabilities, although specific software integration details should be consulted directly on their websites.
Wordtracker is worth the investment to improve keyword research because it provides detailed insights into profitable keywords, competition analysis and search volume estimates, making it an indispensable tool for optimizing online marketing efforts and improving search engine rankings.
The keyword data provided by Wordtracker is highly accurate, using data from multiple search engines and constantly updating its database to reflect the latest search trends, ensuring that users have access to reliable and up-to-date keyword insights.
Wordtracker’s search volume estimates are highly reliable as they are derived from direct search engine data and advanced algorithms, providing valuable insights for businesses to understand keyword popularity and make informed decisions about keyword targeting.
Wordtracker supports competitive analysis by providing detailed reports on keyword difficulty, competitor keyword usage and backlink data, enabling users to identify opportunities and effectively strategize against competitors in their digital marketing efforts.
The number of keywords Wordtracker can track depends on the subscription plan you choose, each offering different limits on keyword research volume and tracking capabilities to meet the different needs of individual users, small businesses and large agencies.

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At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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