20 Best Ahrefs Alternatives 2020 for Complete SEO Analysis

The best tools like Ahrefs to do a detailed analysis of your own or competitor's site

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Looking for the best Ahrefs alternatives? Well, we have listed top 20 options for you in this article.

Ahrefs is arguably one of the best SEO tools available in the market and will be there for a long time.

There are many features of Ahrefs that makes it different from its competitors. Ahrefs does keyword research for search engines, provides backlink graph updates daily, analyzes SERP history and many other such things, making Ahref the leading player in the market. 

It is often the price tag that makes you think about Ahrefs as your go-to tool. It floods you with so many tools in the same price range which might be unnecessary and make you feel like you are overpaying.

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The basic pack of Ahrefs starts from $99/month and for a beginner, like most of us, it creates a barrier. It also fails to offer customized plans to its users. 

These issues have made many other SEO tools companies come up in the market and some have started to give competition to Ahrefs.

I have been using Ahrefs, SEMrush and a number of tools from this list for the last few years and here is our list of top Ahrefs alternatives that can help you to do a complete analysis of any domain.

What Are The Best Ahrefs Alternative Tools?

Ahrefs is a leading SEO tool that offers comprehensive SEO analysis toolset to help you do an in-depth analysis of any website.

SEMrush is one of the most popular alternatives Ahrefs. However, there are multiple quality tools that you can use, Here is the complete list.

01. SEMrush

SEMrush is one of the best alternatives to Ahrefs available in the market. It is a website that offers solutions for SEO, PPC, content, social media and competitive research and is backed by around 5 million marketers like you.

Here is a list of top SEMrush alternatives.

Top Features:

  • Detailed competitor site analysis
  • Keyword analysis
  • With SEMrush, you can identify the PPC competitors and see their ads, spends, and clicks, as well as their highest performing keywords.
  •  It will provide the notification about the broken links, duplicate content, and other issues and assigns a total score.
  • It optimizes your site’s technical SEO and Site Audit
  • It provides you with audience insights, backlinks, traffic analysis, charts, reports, and social media tracker

Pricing: SEMrush provides a monthly Pro package of $99.95, Guru Package of $199.95 and Business $399.95 for freelancers, growing marketing agencies and businesses with extensive web presence respectively.

Do Competitor Analysis

You can use SEMrush for a detailed analysis of your competitor site. As you start using the tool, you can search check for your own domain to find your organic competitors.

Once you have the list of your competitors, you can start analyzing the top traffic-driving pages on those sites.

Organic-Traffic-Distribution

Keyword Magic Tool

Another very useful and popular tool by SEMrush. The Keyword Magic Tool will help you to find profitable keywords that you can work on.

You can start by making a search for the main seed keyword and the Magic Tool will offer you all the possible keyword suggestions around that seed keyword along with the keyword difficulty score to help you understand how easy or different it is to rank for those keywords.

You will also get the total search volume for those keywords.

As SEMrush is a set of tools, there are a number of very useful SEO analysis tools that you will get access to.

Don’t forget to get extended trial period using our link below.

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02. SE Ranking

SE Ranking is one of the leading SEO software available in the market for business owners, agencies and SEO specialists. It provides you with all the most useful SEO tools in a single platform

Top Features:

  •   As a reporting and analytics tool, SE Ranking will provide you with tons of features as compared to Ahrefs.
  •  It provides you with the Keyword Rank Tracker on all the leading search engines.
  •  It provides backlink management such as backlink monitoring and backlink checker.
  •  The report generator lets you customize the reports in different ways with an easy drag-and-drop interface.

Pricing: It comes up with a free 14-day trial and you can sign up for as little as $7 per month.

SE Ranking

03. Serpstat (Save 20% on Yearly Plan)

Serpstat is a software as a Service (SaaS) company that offers you keywords research, rank tracking, backlink analysis, site audit, and competitors keyword analysis.

Top Features:

  •  It helps you collect keywords for both SEO and PPC campaigns. On top of that. you don’t have to pay an additional amount of money for international data.
  •  Its proprietary algorithms help in finding out your direct organic competitor and their keyword rankings
  •  In advertising analysis, it guides you to identify your competitors in Adwords and unveil their strategies and budget.
  •  In the content marketing segment, it helps in searching the suggestion database for content creation.

Pricing: The monthly package starts from $69 that provides 4000 search queries per day to $499 that provides for 12000 search queries per day.

Serpstat

04. SpyFu

SpyFu is a tool that you’ll need if you want to reverse-engineer your competitor’s success. It basically helps you in exposing the search marketing secret formula of your most successful competitor.

Top Features:

  •  It keeps you one step ahead of your competitor by monitoring their PPC
  •  It provides a 3-way Competitor Keyword research tool in which by entering 3 competitors, you can see the core profitable keywords they all rank on and you don’t.
  • It advises you to target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter.

Pricing: Its basic plan starts for $33/month which gives 5k weekly traced keyword rankings as compared to a $199/month team plan which gives 40k weekly traced keyword rankings.

SpyFu

05. Moz Pro

Moz tools are not only used for checking metrics like PA and DA but also make an ultimate choice to crawl and audit your sites, discover link building goals and explore on-page optimization opportunities.

Don’t miss our list of top Moz alternatives.

Top Features:

  •  It gives you access to link profile analysis where you can discover link opportunities of competitors.
  • It helps you target highly profitable keywords.
  •  It provides a Mozbar that analyses important search, social and page metrics of any site you visit in your Chrome browser

Pricing: The standard pack starts from $99 a month and the premium package costs $599 a month which is popular among the large SEO-focused agencies.

Ahrefs Alternatives

06. Raven Tools

It is a technical SEO focused software program with Site Auditor as its best feature.

Top Features:

  •  You can perform competitor research in terms of social shares, backlinks, Moz domain authority and many more.
  •  It helps you build marketing reports.
  •  It also provides access to automated social media marketing reports for Facebook, LinkedIn & Twitter.

Pricing: The pricing starts at $79/month that provides 20 Campaigns and ends at $399/month that provides 320 Campaigns. Raven Tools provides a free trial too.

Raven

It is said to be the best monitoring tool for backlinks and keywords. It is best known for its super-friendly user interface.

Top Features:

  •  You’ll receive email notifications of new and lost backlinks.
  •  You’ll also get notified if a followed link becomes a no-follow link.
  •  It provides you with detailed backlink reports in graphs and charts which can be easily used to share with others.
  •  Monitors your brand and creates a relationship with influencers.

Pricing: It provides you a free trial and you can customize your plan as well. Prices start at $24.90/month.

Monitor Backlinks

08. SEO Spyglass

SEO Spyglass provides you with the most complete and accurate link profiles of both your site and that of competitors. With this tool, you get to know about all the backlinks of a domain, their anchor text and page title.

Top Features:

  •  It shows you if your competitors are using social media to rank better
  •  SEO Spyglass makes it possible for you to customize the reports.
  • It provides an autopilot feature in which you can set the task and it will run the task regularly, leaving you to handle only results.
  • It is a software that is available to download on various offline platforms and in different languages.

Pricing: Free version limits you to 1100 links per project, but you can upgrade to Professional or Enterprise versions.

SEO Spyglass

09. Majestic

Majestic matches Ahrefs in terms of backlinks but offers many other features such as bulk backlink checking and analysis.

Top Features:

  • It helps you to compare competitor’s backlinks and domains.
  •  Site analysis helps to get anchor texts, new and lost links and much more
  •  On-page SEO audit/technical suggestions

Pricing: For limited features, you can use it for free. Subscriptions start at $50/month.

Majestic SEO

10. Authority Labs

Authority Labs focuses mainly on the search engine ranking and keyword data. It provides both rank tracker and data services

Top Features:

  •  You can do your keyword tracking to specific locations such as a city or zip code.
  • You can track the mobile and competitor’s ranking.
  •  It allows you to share the reports with others.

Pricing: It comes with a free trial, but the basic package starts from $49/month which offers 250 keywords. The maximum price is $450/month which offers more than 5000 keywords.

Authority Labs

11. Ubersuggest

If you don’t want to spend a ton of money on just keyword research, Ubersuggest is tailor-made for you. There is also no need to sign up.

Top Features:

  •  A great user interface that makes it easier to use.
  •  It provides you with the backlink information of your competitors.
  •  Helps you come up with a lot of keyword ideas
  •  Provides other facilities such as SEO difficulty score, SERP results and much more. 

Pricing: It is a free tool. 

Find Long Tail Keyword Using Ubersuggest

12. Pro Rank Tracker

It is a mobile and web app that you can access from anywhere for tracking keywords, analyzing and reporting.

Top Features:

  • It provides the most up-to-date, 100% accuracy in SEO ranking with an additional feature of international tracking.
  • It focuses on giving you local rank tracking on 187 Google sites, Youtube and all Amazon sites.
  • Reports and Charts can be scheduled and you are notified on sites’ ranking changes.

Pricing: Rank Tracker provides a free trial plan. The basic package costs $25/month which provides 20,000 site audit pages whereas the business plan costs $180/month which provides 1.5 million site audit pages. 

proranktracker

13. Buzzsumo

If you want to quickly search for the best content related to your topic, Buzzsumo is the tool for you. The search results show the content with most engagements and links.

Top Features

  • With probably the best user interface, it is extremely easy to use. 
  • It helps you to find the influencer related to any industry.
  • Find the top authors for any topic.
  • It also provides alert services to monitor your brand or keyword.

Pricing: There’s a free trial available for new users. The basic package starts from $99/month providing 5000 mentions whereas the enterprise package costs $499/month providing unlimited mentions. 

Buzzsumo-Influencer-Marketing

14. Awario

Awario stands out for its mention-monitoring feature. It helps you understand your audience better with meaningful customer insights.

Top Features:

  • It provides a non-stop monitoring feature that monitors the mention of your keyword in every corner in real-time.
  • It has one of the most powerful analytics to track the growth in the number of your mentions with sentimental analysis.
  • It helps you identify top influencers by social networks.
  • Awario tracks mention keywords for any language and any location.

Pricing: The starter package costs $29/month which provides 3 topics to monitor. The enterprise package, being the maximum costs $299/month providing 50 topics to monitor. 

awario

15. KWFinder

KWFinder is a keyword research tool from Mongool Tools that helps you discover profitable keywords with low SEO difficulty. 

Top Features:

  • It helps you discover and analyze your competitor’s keywords.
  • It gives you the ability to import keywords in bulk.
  • Local Keyword research can be done. 
  • It will help you to create content based on historical search volumes and long-term trends.

Price: It comes with a 10-day free trial. The basic package costs $29.90/month that provides you 100 keywords lookup/24 hours while the agency package costs $79.90/month that provides 1200 keywords lookup/24 hours.

KWFinder Tool

16. WebCEO

It offers a collection of various tools such as keywords research, SEO audits, keyword rank tracking, backlink analysis, and lead generation. 

Top Features:

  • It has a facility of mobile optimization checker to find whether your site is optimized for mobile or not.
  • It provides you an analysis of social media popularity.
  • In the backlink tool, you can estimate your backlink profile at a glance.
  • You will also get email alerts about website ranking changes.

Price: There’s a free trial to work on your first project. The startup package costs $99/month which lets you work on 5 projects whereas the Corporate package costs $299/month which lets you work on 30 projects.

WebCEO

17. Google Keyword Planner

It is the best tool to be used by a beginner and the best free alternative to Ahrefs.

Top Features:

  • Gives you the suggested bid estimates for each keyword. 
  • It provides historical statistics to help you decide which keywords to use.
  • It also gives traffic forecasts which give you an idea about how the keywords will perform. 
  • You can also find the competitiveness of a keyword.

Pricing: It is a free tool.

Google Keyword Planner

18. Keywoordtool.io

It is yet another free tool that helps you find long-tail keywords on different search engines such as Google, Youtube, Bing, Instagram, etc.

Top Features:

  • It is definitely the most reliable free tool in the market.
  • For every niche you select, you get up to 750 long-tail keywords. 
  • You get prepositions for your targeted keywords.

 Pricing: You don’t even have to create an account for this tool. 

Keywoordtool.io

19. Wordtracker

Wordtracker helps you better understand what your target audience is looking for. It is more than just a keyword research tool, providing in-depth PPC and SEO insights.

Top Features:

  • It has a niche explorer tool that helps you find trending topics for your niche.
  • It provides a custom report to find top keywords for any search engine.
  • The inspect tool helps in finding your competitor’s keywords.

Pricing: It comes with a 7-day free trial option. The bronze package costs $27/month providing 1000 keywords whereas the gold package costs $99/month providing 10000 keywords.

Wordtracker Review

20. SimilarWeb

If you want to develop an organic SEO strategy, SimilarWeb is the right place. 

Top Features

  • It gives you complete data about your competitor’s organic traffic sources
  • The geographical location, as well as the behavior of competitor’s traffic, can be ascertained
  • You are able to map markets and spot emerging players and market trends.

Pricing: There is a free version of the platform which offers 5 results per metric. To get a paid version, you need to talk to their consultant which will offer customized plans. 

similarweb

FAQs About Ahrefs Alternatives

01. What is Ahrefs?

Ahrefs is an SEO & backlink analysis tool. You can use this tool to do complete research on any domain. Ahrefs can be the best option to do a detailed competitor analysis to understand their traffic sources, the backlink sources and more.

02. What is Ahrefs used for?

Ahrefs is one of the most widely used digital marketing tools that will help you to do a complete analysis of your competitor site. You can find out their backlink sources, the anchor text used, the traffic sources and all other details that you will need to grow your site in a similar way.

03. How much does Ahrefs cost?

Ahrefs offers you 7 days trial period for $7 and after that, you can select any of the plans from four available options. Ahrefs offers 4 pricing plans, Lite for $99, Standard for $179, Advanced for $399 and Agency $999.

04. How to create backlinks using Ahrefs?

Ahrefs offers you a detailed backlink analysis tool that will help you to find out the exact linked pages of any website. You can use the tool to create your list of link opportunities and find ways to get those links for your site as well.

05. What are the best Ahrefs alternatives?

SEMrush is the best alternative of Ahrefs that you can use to do a detailed analysis of any domain to find out the top pages, traffic sources, backlink sources like Ahrefs. You can go through this article to know more about other available alternatives to Ahrefs.

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