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SE Ranking Reviews (2024): Pricing, Pros & Cons

A comprehensive SEO and marketing analysis toolset that offers some handy tools for various analyses.

Ease of Use
Value For Money
Customer Support

What is SE Ranking?

SE Ranking is one of the most comprehensive SEO software that can help you to improve the overall ranking of your site.

It comes with a complete site audit tool, accurate ranking tracking, organic and paid traffic analysis and a number of tools under one platform for all kinds of SEO analysis.

You can use SE Ranking for keyword research, backlink analysis, website audit, and competitor analysis to help users optimize their website for search engines and drive more organic traffic.

Let’s have a look at the software in detail.

SE Ranking Company Details

Founded in 2012, SE Ranking is among the top software solutions that come with multiple tools for various analyses. The company has offices in multiple locations and a user base of over 700,000 businesses.

Company Name: SE Ranking

CEO Name: Vik Kuushynau

Year Founded: 2012

Employees: 51-100

HQ Location: Palo Alto, CA

Vik Kuushynau CEO SE Ranking
Vik Kuushynau
Alex Dymovich CPO SE Ranking
Alex Dymovich
Co-founder & CPO

SE Ranking Screenshots and Media

Pros and Cons of SE Ranking

Pros of SE Ranking

  • User-friendly interface
  • All-in-one SEO solution for businesses
  • Accurate rank tracking
  • Organic & paid traffic analysis of any site
  • Detailed competitor analysis
  • Comprehensive keyword research tool
  • White label SEO service for agencies

Cons of SE Ranking

  • Limited data as compared to some top competitors
  • Inaccurate audit data at times
  • Limited integrations

SE Ranking Features

All-in-one SEO Software

SE Ranking offers multiple SEO tools under one platform for all kinds if SEO analysis.

Detailed keyword research

SE Ranking provides keyword suggestions and competition analysis to help users find the right keywords to target.

Comprehensive website audit

SE Ranking analyzes websites for technical SEO issues and provides recommendations for improvement.

Backlink analysis

SE Ranking can help you analyze backlinks to any website, and get new link opportunities for your site.

Competitor analysis

SE Ranking helps users to monitor their competitors' rankings and backlinks, and other traffic data for analysis.

Keyword rank tracking

You can use SE ranking to track rankings for targeted keywords and provides reports on changes in ranking over time.

Local SEO

SE Ranking provides tools and insights to help users optimize their website for local search, including Google Maps and local directory listings.

Customizable reports

Users can create custom reports and choose which data they want to include. A very handy solution for agencies.

Content creation

SE Ranking now offers a content creation tool powered by AI to help you create content outlines and details.

Lead generation widget

You can use SE ranking SEO analysis widgets to generate leads for your business. Add a widget on your site and get new leads.

SE Ranking Pricing

SE Ranking offers a flexible pricing option and the price is decided by the frequency of payment and raking check frequency.

They have 3 primary pricing plans and you have the choice of 1, 3, 6, 9, and 12 months billing options.

Here are the details of pricing based on annual billing and daily rank-checking frequency.

Essential Plan
Monthly Billing: $39/Month
Yearly Billing: $31.20/Month
  • 250 Keywords
  • 10 Websites
  • 5 competitors per project
  • Website audit for 40000 pages
  • Monitoring of 6,000 backlinks
  • Keyword suggestion tool
  • 100% Accurate SERPs Check
  • Check backlinks for 20 domains/day
  • Competitive domain and keyword research
  • 100 Reports per day
  • On-page SEO audit: 150 pages
  • Flexible report generator
  • Competitors monitoring
  • Traffic analysis
  • Google Analytics & Search Console integration
  • SEO potential
  • Mobile application
  • SMM: Analytics and management
Pro Plan
Monthly Billing: $89/Month
Yearly Billing: $71.20/Month
  • 1,000 Keywords
  • Unlimited Websites
  • 10 Competitors per project
  • Website audit for 250 000 pages
  • Monitoring for 30 000 backlinks
  • Keyword suggestion tool
  • 100% Accurate SERPs Check
  • Check backlinks for 100 domains/day
  • Competitor SEO/PPC research
  • On-page SEO audit: 450 pages
  • Marketing Plan
  • Flexible report generator
  • Competitors monitoring
  • Traffic analysis
  • Google Analytics & Search Console integration
  • SEO potential
  • Mobile application
  • SMM: Analytics and management
  • Sub-accounts
  • Page changes monitoring: 100 pages
  • White label
  • User seats: 3
  • Historical data on keywords/domains
Business Plan
Monthly Billing: $189/Month
Yearly Billing: $151.20/Month
  • 2,500 Keywords
  • Unlimited Websites
  • 20 Competitors per project
  • Website audit for 700 000 pages
  • Monitoring for 90 000 backlinks
  • Keyword suggestion tool
  • 100% Accurate SERPs Check
  • Check backlinks for 300 domains/day
  • Competitor SEO/PPC research
  • On-page SEO audit: 750 pages
  • Marketing plan
  • Flexible report generator
  • Competitors monitoring
  • Traffic analysis
  • Google Analytics & Search Console integration
  • SEO potential
  • Mobile application
  • SMM: Analytics and management
  • Sub-accounts
  • Page changes monitoring: 250 pages
  • White label
  • API
  • User seats: 10
  • Historical data on keywords/domains

SE Ranking Price Comparison

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SE Ranking Detail

Keyword tracking is an essential aspect of any SEO strategy. It allows campaigners to keep a check on their performance and helps them in monitoring their SERP rankings as well. Modern keyword ranking tools help campaigners adjust their budgets and strategies as required. 

SE Ranking is a popular and well-known keyword tracking and monitoring tool that aims to provide accurate and updated rankings for all your keywords and rankings. SEO experts use SE Ranking for regular and in-depth monitoring of keywords. 

SEO professionals have always prioritized choosing the most affordable and easy-to-use ranking tool. Here is a detailed review of SE Ranking and all of its major features. 


SE Ranking: Major SEO Tracking Features

The features offered in SE Ranking are extensive. Here is a list of the top features that help SE Ranking stand out from the crowd.  

Handy SEO Tools

SE Ranking offers a number of handy SEO tools that you can use for different analysis. You can analyze keywords, backlinks, find details of your competitor sites, website audit tools, and more.


Analyzing websites with SE Ranking is easy. All you have to do with SE Ranking is to get your website registered into the software database. After successfully registering your website in the dashboard, you will get a detailed report of all the keywords you enter for analysis. 

The dashboard gives you a clean report of all your keywords in a very detailed manner. Click on the Rankings button located in the top right corner of the software.

The tool allows you to change your options by clicking on the gear icon. You can also remove the website easily from your database by clicking the delete button. 

The tool would take you to the website overview upon clicking on the website link. You can see the details and reports of all your keywords, as well as rankings associated with the website.

The tool offers you a set of amazing options to choose from, where you can get a highly detailed insight into your website data. These stats include rankings for a certain period of time, historical website data, or the search engines you would like to monitor. 

Start With SEO Audit

Before you start using any of the SEO tools to analyze your own or your competitor’s site, it is important to do an SEO audit of your site.

It’s a very simple SEO audit tool, you just have to add the URL of your site and start the audit. The system will take some time to analyze and give you the report quickly.

You can use the report to improve your site further.


Reporting Tools

You can also analyze and send reports of your target website to your client easily with SE Ranking.

The best part here is that you can schedule your reports as per your choice. Also, the tool allows you to deliver reports in different formats like .pdf, .html, and .xls. 

If you are managing any SEO agency, you can use the report builder tool to send SEO reports to your clients with your logo and other branding details.


Competitor Research Tools

RE Ranking offers you intuitive competitor research tools that offer you a number of essential functionalities.

You can monitor the amount of traffic your competitor’s website is getting, such as organic and paid traffic.

The competitor analysis tool of SE Ranking is relatively new but a very handy tool to analyze rival websites to find out what is working for them.

You can analyze a number of important aspects of any of your competitor sites such as overall traffic, backlink profile, top keywords, historical data and more.


Easy to Use Keyword Suggestion Tool

Keyword Research is a crucial feature of any SEO analytics tool in the market. The Keyword Research feature of SE Ranking helps users in finding the best possible keywords that would rank higher on different search engines. 

Intuitive Backlink Checker

SE Ranking has a Backlink Checker feature that allows users to keep a check on different backlinks on a single website. You can easily list all of your backlinks to optimize the management. You can also validate all of your backlinks easily with SE Ranking. 

Here are the major points that make SE Ranking a good choice for different businesses:

Easy Setup

Setting up SE Ranking takes just a few clicks. Before initiating keyword tracking, you will have to add them to the database. 

First and foremost, you will have to enter the website title and URL in SE Ranking. You will have to do this along with adjusting your range for online searches.

You can also change the status of your projects by simply shifting between active and paused. You will then have the option to send in a weekly report to your clients or team members via SE Ranking directly. 

Now you can club together those keywords that you want to track on your website. With SE Ranking, you can create a group of all the target keywords in the software itself and get instant tracking results in a highly detailed manner. 

You can also link your website to Google Analytics, using which you can gather more data and info about the performance of your website and the included keywords. 

Finally, the tool also allows you to choose the search engine that you would like to track rankings for. You can choose between different search engines like Google, Yandex, YouTube, Bing, and Yahoo. 

Another feature that sets SE Ranking ahead of its competitors is the option to narrow down your search by picking a specific country or city.

You can also change the setting of your searches by choosing a specific language, which is a very handy option for both local and international SEO professionals. 

Powerful Dashboard

This SEO tracking tool offers an amazing dashboard interface for easy analytics. The tool would take you immediately to the dashboard as soon as you sign up.

The dashboard gives you quick access to all features. This is where you can track and monitor your rankings in real-time. 

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What Kind of Support Does SE Ranking Offer?

SE Ranking comes with a detailed help and support section where you can find all the answers to potential questions. They also have an extensive video tutorial library. If you are still confused, you can contact the support team.
Email Support
Forum & Ticket
Tutorial Videos & Documentation

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Frequently Asked Questions About SE Ranking (FAQs)

SE Ranking is an SEO analysis software that can help users improve ranking and traffic by using various analysis tools. It comes with a comprehensive competitor analysis tool, SEO audit, rank tracking, and more.
No, SE Ranking is a paid software. However, they offer a free trial of the software before you start paying.
SE Ranking offers a number of handy tools under one roof, including keyword research, website audit, backlink analysis, and competitor analysis, that help users to improve their website’s ranking and visibility.
Yes, SE Ranking is easy to use. It comes with a user-friendly and intuitive interface that makes it easy for users to navigate and use the various features.
No, SE Ranking does not currently offer integration with other platforms.
Yes, SE Ranking provides tools and insights to help you optimize your website for local search, including Google Maps and local directory listings.
SE Ranking is more suitable for small and mid-size businesses. It may not be the perfect solution for large enterprises. You can try other SEO tools like Semrush, Ahrefs, etc.
SE Ranking has a comprehensive help section where you can find answers to most fo your questions. You can also attain their webinars to know more about their tools.

System Requirements and Supported Platforms

Review Method

At Begindot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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