With the festival season just around the corner and the average customer preparing to splurge for the upcoming merry times, this time of the year is a crucial time for doing some good business.
As per a report, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.
For a small business, the majority of profit-making for the year really does depend on holiday sales. This is why the right festival/holiday marketing approach matters a lot.
So, if you’re a small business owner who’s looking to make the most of this festival season, you need to make sure that you make the best out of the marketing approach at hand and keep in store some great offers that can really attract your target customers.
We all know about the exclusive discount deals and giveaways, but here are some more tips to help you really make the cut this festive season as a small business.
01. Social media, FTW!
Nothing can be as effective and affordable as social media marketing when it comes to promoting your store for the festival season.
As a small business owner, you must take it to social media and create some great content to market your festival sales.
Using graphical designing tools, you can create some awesome promotional posters and designs and have them shared on your social media accounts so that people can check them out just in time before they hit the market for making these purchases.
You can also start a blog to help your customers know more about your offerings. Email marketing is also a great way to get in touch with your customers in the holiday season.
02. Everyone loves last-minute discounted deals
In order to accomplish a good share of festival sales, you will have to go the extra edge in order to effectively market your business.
By offering discounted deals and discount coupons, you provide them with a reason to shop with you.
These discounts act as an incentive that motivates buyers to make an immediate purchase with you and even mention your business to their friends and acquaintances.
You can also offer free deliveries for the festive season because people actually hate it when they have to pay for delivery.
You can also incorporate the policy of gift-wrapping your orders for free which is going to be a pleasant experience for your customers and a very effective way to get more customers to actually purchase from you during the holiday season.
03. Bring up the trending stuff
Thanks to globalization, new and trendy stuff are quite in demand these days.
We are talking about products that are social media famous and a lot of people really want to experience them in the festive season.
So, if your business deals in a specific industry, you can add them to your inventory and see people flocking to your online/offline store to get them.
04. Give a tinge of festivities to your business website
Decorating your website for the festive season is equivalent to decorating your brick-and-mortar store.
It attracts the right attention and people like the feel of it. Making quick changes to your website for the festive season such as adding effects for snowflakes, fairy lights, a Santa claus Live chat will help you add the holiday spirit for your incoming customers.
05. Offer customized gift baskets
To stay ahead of the competition, you can design some customizable gift baskets that include the most popular items for the season.
These baskets can be created by keeping in mind the gender or the age group of your target customers.
You can design these baskets and market them as ‘great gifts for her’, ‘gifts for your daughter’, ‘gifts for your father’, ‘presents for your parents’, etc.
People like to give their loved ones more than one gift and having a basket of small gifts can really uplift their shopping spirits.
You can provide them the option to get this basket customized. We are sure that they would love the option of customization and buy several of these gift baskets.
06. Know your competition
Understanding the marketing moves of your competitors is an important part of the marketing strategy for all kinds of businesses – small or medium-sized.
As a small business owner, you must take into account what the competition is up to and their upcoming marketing strategy for the festive. This will help you stay informed and you can create your own strategy and maybe, seek inspiration for some moves.
07. Cross and Upsell
Cross-selling and upselling has always been a great marketing move when you want your customers to buy more from you.
Upselling strategies like BOGO (buy one get one) or BOGF (buy one get one free) have been very popular with businesses and customers love to spend their money that way.
Since the festive season is all about gifts, you can always tempt your customers into the strategy and provide them the convenience while you increase your sales.
08. Gift guides
People like to go to the internet before they place themselves in the market before buying a perfect gift for their loved ones.
You can tap into the opportunity and release well-researched gifting guides on your website’s blog wherein you can plug in your own products as recommendations.
This will not only publicize your blog as a point of information exchange but also help you sell your own merchandise.
09. Support a cause and invite customers to participate
Supporting a humanitarian cause in the festive season is a great opportunity to give back to the society that your business operates in.
However, with an added twist, you can also invite your customers to participate in the cause and support it with donations.
For example, you can advocate that for every purchase made in the festive season, you will be donating ‘X’ amount for the cause. This will help you increase sales while you also contribute your share to a good cause.
When you choose to donate a portion of your profits throughout the holidays to a particular group or cause, you also earn trust and respect with your customers.
10. Collaborate with micro-influencers
We all know how popular Instagram marketing has gotten these days. Businesses are collaborating with influencers and getting their products marketed on the platform on Instagram and making impressive sales.
Since we are talking of small businesses here, they can collaborate with micro-influencers who are social media popular individuals who have a good number of followers on the platform. So, you can try it out as well, based on your budget.
Note: As per research, festival spending begins in October itself and not November. So, make sure that you plan out the festival marketing strategy way ahead of it.
With the festive season of the holidays acting as a great opportunity to reach new customers and make impressive sales, you need to have a strategic festival marketing approach.
With the festival marketing tips for small businesses mentioned above, you can effectively maximize sales for your store and make sure that you end your year on the right note.
Also note, don’t miss our Black Friday and Cyber Monday offers for 2019.