Facebook has become part and parcel of our daily life. The number of its monthly users exceeds a total of 1.79 billion. Such immense popularity has made Facebook most suitable platform or rather a boon for brand engagement. Despite its popularity, it is also important to understand basic facts about Facebook advertisement platform so that one can engage the audience and build brand visibility.
Contents in This Article
Here they are:
Pre –Facebook Advertisement Launch Preparation
Following things should be arranged in advance before running a Facebook advertisement campaign:
Different campaign categories offered by Facebook advertisement platform are illustrated as:
A Facebook page is not necessary for using Facebook advertisement platform. Without a page, there are few options available that redirect the user to the linked URL. In this case, the Facebook’s utility is limited to reaching out to the targeted audience.
However, a drawback of not having a Facebook page is that advertisements lacking a page appear only on the side bars, not in the news feed.
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Daily Vs. Lifetime Facebook Advertisement Budget
Budget control is one of the most crucial factors in advertisement through Facebook. If the budget is not controlled properly, there is a risk that the advertisement can spiral out proportionally.
Hence, to solve budget related issues Facebook offers two different budget options which are illustrated as:
For novice or beginners, daily ad budget option is recommended as in this option the response of the campaign can be evenly recorded, and budget can also be controlled optimally.
Images have always been more appealing than text. Hence, as a result, all the posts with aesthetic images on vibrant social networks get higher attention.
Keeping the above fact in mind one should make sure that image used is meaningful, relevant and attractive. While advertising, there are thousands of advertisers competing at the same time hence, one has to stand out from the crowd to win the race. Therefore one must constantly look for different methods to keep audience motivated so that they keep themselves engaged with your advertisements.
Keeping this in mind, Facebook allows an advertiser to use six images for one campaign. With the help of this approach, the responsiveness of the images can be checked regularly. If a user wants his image to be displayed in the news feed, he must upload an image which contains at least 600 pixels or more. Generally, the ideal image size depends on the campaign style.
Whom should we target as our audience? Will it be fruitful to go out for sampling new audience or target Facebook page fans?
In order to solve this dilemma, Facebook provides three choices namely:
Selecting any approach for the campaign depends mainly on the advertisement purpose. For Example- in my opinion, if the advertiser is launching a new product then he should target Facebook page fans and their friends. This will not only increase the popularity of the product but will also help in providing valuable feedback.
Facebook elucidates the campaign by offering many customization options. Now, visitors can be reached in many ways based on location, gender, age group, etc.
Advertisements featured with videos can lead to an immense increase in brand engagement. Creative content developing methods are directly proportional to the popularity of the advertisements, for example, Oreo and Redbull.
Instead of traditional brand promotions which make audience agitated, one should aim at creative brainstorming sessions so that the skill for an excellent video created can be inculcated.
If done correctly, the video advertisements can make the popularity to reach the zenith.
It is a commendable approach to increase the content visibility, and it is always used when the page gets important updates. It helps in connecting advertisements to the users whenever one uses the search options with the same hashtag. While doing so, the posts with the same hashtag are highlighted and appear on the main screen.
Despite being versatile and important in nature, hashtags could not gain much importance as they gained on Twitter.
One should definitely try different ads campaign provided by the Facebook. I personally believe that if one brainstorms about an interactive idea about creating a flabbergasting advertisement through Facebook or other social networking media, he will see an immense and imminent increase in popularity of a product within no time.
However, still, a question dazzles my mind. Can we come up with a better platform to advertise our products other than social networks? I guess we cannot because the popularity gained by social networks in people’s minds had made them inevitable and indispensable for the use in the campaign.
I would like to hear feedback and suggestions for my views on advertising through Facebook.