Outbrain is a leading content discovery platform founded in 2006 by Yaron Galai and Ori Lahav. Based in New York City, the company simplifies digital advertising by enabling publishers and advertisers to more efficiently connect with their desired audiences. Outbrain specializes in recommending content to users by integrating its services into various websites, improving user engagement and delivering value to businesses through targeted content recommendations. The platform operates on a global scale, offering its innovative solutions across multiple continents.
What Is Outbrain Good For?
Outbrain is particularly useful for increasing user engagement and improving content visibility online. It excels at reaching targeted audiences by recommending relevant, personalized content that aligns with users’ interests. This makes it an effective tool for advertisers looking to increase the reach of their content and for publishers looking to increase site engagement. In addition, Outbrain’s cost-per-click (CPC) pricing model allows for efficient budget management, making it ideal for achieving marketing goals within set financial parameters.
Who Should Use Outbrain?
Outbrain is designed for a wide range of users, including digital advertisers, content marketers, and online publishers. It is particularly suited for businesses looking to expand their audience reach, increase user engagement on their websites, and achieve specific advertising goals with tailored content recommendations. In addition, the platform’s scalability and flexible budgeting options make it accessible to both large enterprises and small-to-medium-sized businesses looking to effectively promote and discover content.
