Branding is essential to any business. Building and establishing your business’ brand is one thing, but the way you communicate your brand is another.
A great tone of voice plays a key factor in achieving consistency and good consumer awareness for your brand. Making your tone of voice guidelines helps you maintain the right tone even when you shift to different platforms.
What Is Your Brand’s Tone of Voice?
Your brand’s tone of voice describes how your brand communicates with your consumers. Your tone influences how people perceive the message your brand wants to tell them. Your business tone of voice represents your personality and values.
The tone of voice applies to all the words you choose in your website content, social media posts, newsletters sent out in consumers’ email, and other communication formats.
Why Do You Need A Tone of Voice?
Having a consistent tone of voice for your brand provides many benefits for your business:
How Do You Create Tone of Voice Guidelines?
Here are some tips to help you and your business establish your brand’s tone of voice:
01. Define Your Brand Properly
Before you begin working on your tone of voice, you need to define your brand properly. You should pay attention to your business’ vision, mission, and values. Your tone of voice is based on these because they’re the main message you want your consumers or audience to receive.
Your vision is your company’s future aspirations and goals. It answers the question, what does your business want to achieve? On the other hand, your business mission determines your brand’s existence and purpose.
Lastly, your business’ values define the culture and core principles that guide your business processes.
02. Identify Your Target Audience
Your tone of voice should also be based on who you want to attract to your business. Learning more about your target audience helps you develop the right tone of voice for your brand.
Do some research on your target audience by building your buyer persona. Your buyer persona helps you understand your potential consumers’ language and the needs you want to address.
03. Make Your Tone of Voice Apparent in Your Content
In creating a brand tone of voice guidelines, you need to go through all existing content across all platforms like your website and social media sites.
You need to check what brand of voice your content has and make some adjustments if the tone you want to convey is not apparent in your current content. When evaluating your content, you should answer the following questions:
04. Make Your Tone of Voice Apparent In All Your Visual Content
After you audit the content in your platforms, you also need to check your posted images and videos. You should check whether the images you use are all portraying your business values. When auditing your images, you should answer the following questions:
Establishing strong tone of voice guidelines is essential to the success of your business. Being consistent with your brand’s tone of voice is critical to building brand awareness and having a positive reputation in the industry.
If you already have a website, blog, or social media accounts for your business, you need to audit your written and visual content and make sure that it’s consistent with your brand’s tone of voice.