Nowadays, starting a business blog is necessary if you want to grow your business using the power of the Internet. The problem is that simply launching a blog is not enough. You need traffic, and you need the best possible traffic for you, which means most of your visitors need to be your target audience.
Fortunately, there are several effective strategies you can use to grow your blog and, contrary to what many believe, when done right, you do not need to wait for a very long time until you get results. In this article, we will discuss some of the tips that work for business blogs.
Obviously, you have to combine these strategies with more standard long-term approaches, like search engine optimization.
1. Create Or Be A Part Of Collaborative Posts
A collaborative post is basically a post in which the input of several people is included. As an example, such a blog post can consist of the answers to a question written by 15 bloggers. Usually, the blogger submits a couple of paragraphs, and you end up with a much larger collaborative blog post.
Such an approach has numerous benefits, but let’s just highlight two. For starters, you get to publish data or information that is more complex than the experience you have. Then, blog traffic is often increased. This is because the bloggers will share the blog post for their audience to see.
Extra related tip:
Working with several bloggers can be very time-consuming, especially when managing social media promotion and collaboration.
You should seriously consider using social media management software. To find the recommended ones, you can use Saasgenius — a platform specialized in business software.
2. Mention Bloggers And Brands – Then, Let Them Know You Did
Networking is very effective in promoting online content. Still, you do not need a previously established relationship to make the most of the experience of the people or brands you quote in your content.
After publishing content, it is very intelligent to send an email to companies and people mentioned. Alternatively, you can contact them through social media. Examples of brands or people who you can contact (as long as they are mentioned in the post) include:
- Bloggers.
- Industry specialists.
- Hotels you booked rooms in.
- Products you used.
- Restaurants.
Extra related tip:
Make sure to share the blog post’s link when you send an outreach email. Most people appreciate things that make them work faster. This approach simply makes it a lot easier to share.
You can also take it one step further. Add text like “click here to share the blog post on Twitter” and link it to the link that automatically shares it.
3. Participate In Group Events
By group events, we mean things like blog giveaways, online conferences, and product bundles. These can be very effective in growing your traffic, but it is understandable why many business owners do not understand why. To make it very simple, group events can help you with:
- Visibility – You gain exposure in front of brand new audiences because participants use their own resources to promote the group event.
- Income – Because of being exposed to new audiences, there is the possibility that your income will grow.
- Subscribers – Hopefully, you have already set up your email mailing list for your business. If so, the group event can increase your subscriber numbers.
4. Get Your Audience Involved
This can be a little tricky, but it is incredibly effective when you want to grow your traffic. When you involve your audience, they help promote your content through shares, comments, and likes.
The easiest way to encourage site visitors to get involved is to add a simple CTA at the end of the blog post. Ask questions and encourage comments, sharing, or other interactions.
Do not underestimate how effective this is. Many choose not to add such mentions because they think it is intrusive. This is not true and you should add these CTAs.
5. Vary Content Formats
Last but not least, this tip always helps but that few business blogs consider. The problem is that the blog owner finds some sort of content that works, like a listicle or a specific type of guide. Then, that exact content type keeps getting used because of the good results.
You should never be afraid to experiment with your content. There are countless different format types, and the best thing about using them is that this shows your business is flexible.
When someone visits the blog, they see variation. This means there is a higher possibility your visitors will find something they like.
Take a look at your blog’s archive pages. When they always look the same, it is time to consider new formats.
