Have you just started your blog and feel that making an email list right now is not that important? Are you unsure of what an email list does and why it should be used for your blog right from the beginning?
In this era of social media marketing, the concept of creating an email list may seem old school; but it is still one of the most powerful and effective ways to communicate and engage with your audience.
Here’s the thing; the people who opt-in on your email list are the ones who are genuinely interested in your offerings and want to hear more from you.
An efficiently planned email marketing strategy lets you do a one-to-one conversation with your audience which in turn can help you in various ways; right from collecting feedback to promoting a product or service.
Email Marketing is personal, purposeful and a one-to-one means of communication. This is the reason why most of the big brands use an email list and keep you updated about their offers and promotions.
If you have a blog, you should definitely use an email opt-in right from the first day.
Read on to find out how using an email opt-in on your blog can help you:
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Email Marketing
Email Marketing is one of the primary benefits that you can derive from an email list. Email marketing is always better than other marketing techniques; primarily because a personalized message in your audiences’ email inbox can make a far better impact than the content they come across on social media and through other forms of marketing.
According to stats, 91% of internet users check their emails every day. From experienced bloggers like Neil Patel to social media giants like Facebook and Twitter, the first information that a website collects from their visitors is their email address.
No matter what niche you may be working in, email marketing is a strategy that if efficiently planned, never fails to bring huge returns.
Email Subscribers Are More Likely To Buy Your Products
By product, we not only mean e-commerce but also the products and services referred by a blogger to their audience. A person’s mailbox is sacred and private.
If your visitors are allowing you to send emails about a product or service, there are high chances that they will purchase the products and services offered by you.
An email opt-in is not like a casual ‘follow4follow’ on Twitter; it is rather a connection that you’ve built with your audience that will further help you in converting them to paying customers.
Starting Early Will Help You in Growing Your List
Lastly, starting off with an email opt-in right from the beginning of your blog is really essential. This will not only ensure a growth in the number of subscribers with time but will also help you in creating and executing new email marketing strategies.
If you are a beginner, you need to strategically place high-converting opt-in pages on your website. There are a lot of conversion optimization software that can help you convert the usual website visitors into subscribers and paying customers.
Starting off with email opt-ins at an initial stage will also help you to increase the website traffic with time. Without an email opt-in, every visitor on your website is a lost opportunity.
Traffic On Demand
If you have a big email list, you don’t have to depend on other traffic sources. Search engines like Google, big social media sites like Facebook is constantly changing their algorithm. So, you can never be sure that you will be receiving a good amount of traffic from these sources constantly.
The users who give you their email ID are interested in the kind of content you publish or the kind of products you sell, so you receive extremely targetted traffic from your email list every time you have a good offer.
Final Word
An email list is an essential tool for every business irrespective of the products or services that you’re dealing with. Collecting emails from your website’s visitors and strategically using them for your marketing efforts is really effective.
Does that excite you to create an email opt-in? Don’t just keep thinking about it, do it now!
