7 Tips to Promote Your Business on Instagram in 2020

Here is how your can grow your Instagram reach to promote your brand

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Instagram is one of the most popular social media platforms these days among general users as well as celebrities.

At the same time, it is a great platform for brands to promote products and reach out to a wider audience.

There are examples of brands that created million-dollar businesses by creating a big Instagram audience base and a strong brand image using the platform.

Here is an example of the Foundr magazine, a digital media platform where they publish content around startups, entrepreneurs. They also publish the magazine with interviews of top entrepreneurs from across the world.

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When they started their business, they mainly focused on creating a strong Instagram presence and now with over 2 million followers, they receive thousands of traffic to their site from Instagram every month and many new business opportunities.

Instagram for business

There are a number of services, platforms, and tools that can help you to increase Instagram following on the internet.

If you want, you can start by looking at this platform to get some automatic Instagram likes. Though you should try increasing the likes and following naturally, it can certainly give you the much-needed boost.

Actionable Tips to Grow Instagram Following.

If you are still not using Instagram for your business, you missed out so much.

Here we have shared some actionable tips on how you can use Instagram for your business promotion in 2020.

01. Have Branded Theme

The first important thing you need to keep in mind is to make sure you are utilizing only one branded theme.

When it comes to social media, branding plays a crucial role. To grow quickly, make sure you follow just one branded theme. The business branding will also help to have better recognition and recall.

Now, how do you brand your Instagram sharing?

All the posts that you share on Instagram should follow the same color scheme that you use on your website. It should have the logo and all other elements that make your brand unique.

02. Use Testimonials

When it comes to building the business online, testimonials play a crucial role.

Your audience is not interested in hearing what you say about your brand. Your audience is interested in seeing how other people react to your business brand.

You can ask for video testimonials from your customers and publish them on your Instagram business account.

Testimonials will not just help in social media platforms like Instagram, they will also help in landing pages, website homepages, advertisements, etc.

03. Use Hashtags

No matter whether it is your business or personal Instagram account, hashtags can create a great impact on the engagement of your posts.

As we know, Instagram has set the limit of up to 30 hashtags, make sure to use it properly and make it relevant.

 Use Hashtags

04. Build Trust

Another important thing you need to keep in mind for business promotion using Instagram is building trust.

You can easily build trust when you have a problem-solving product or service to offer.

Before focusing on building trust, figure out how your product/service will help your audience.

05. Include Trending Topics in Your Posts

One of the effective ways to grow the Instagram account faster is including the trending topics in the posts.

Creating content on trending topics will help you gain new followers and engagements faster. 

Many new Instagram business accounts utilize this strategy for their business promotion.

06. Contests & Giveaways

Arranging giveaways and contests is another great way of building the audience. Depending upon the business type you are in, you may arrange giveaways for similar items.

For example, if you are a bookseller and want to promote your business on Instagram, you can carry out giveaways on trending books.

07. Video Content

Video content is really powerful on social media platforms like Instagram. Earlier, Instagram used to limit the video length to 1-minute.

At present, Instagram has brought IGTV which allows you to upload videos longer than 1-minute. And, don’t just publish commercial video content also create informational video content.

Final Word

This way you can promote your business via Instagram in 2020. Due to an increase in business accounts on Instagram, faster growth might seem difficult.

But, by following the above-listed tips, you can promote your business on Instagram.


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