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Based on 307 user reviews, SE Ranking has an overall rating of 4.57 out of 5 stars.


SE Ranking Review (2024): Pricing, Pros & Cons

SE Ranking is a comprehensive SEO software suite that provides tools for keyword research, website ranking monitoring, competitor analysis, and backlink checking to improve website visibility and search engine rankings.

Ease of Use
Value For Money
Customer Support

What is SE Ranking?

SE Ranking is a comprehensive digital marketing platform, launched in 2012, designed to perform various analysis tasks. It integrates a variety of tools aimed at optimizing and monitoring the online presence of businesses. SE Ranking provides users with actionable insights to improve search engine rankings and digital marketing strategies. With a strong focus on customization and user-centric design, SE Ranking offers tailored solutions to meet the diverse needs of its extensive user base of more than 700,000 businesses worldwide.

What is SE Ranking good for?

SE Ranking excels in several key use cases, including search engine optimization (SEO), competitive analysis, keyword research, website audits, and performance monitoring. It is particularly effective for businesses that want to increase their search engine visibility, track their online rankings, analyze competitors’ strategies, and optimize their websites. SE Ranking’s versatile tools support the continuous improvement of digital marketing efforts, enabling users to identify and capitalize on growth opportunities in a highly competitive online landscape.

Who should use SE Ranking?

SE Ranking is ideal for a wide range of users, including SEO professionals, digital marketers, business owners, and agencies. Its comprehensive suite of tools meets the needs of small to large businesses looking to optimize their online presence. In addition, the platform’s flexible pricing and customized plans make it accessible to businesses of all sizes and budgets. Agencies managing multi-client SEO strategies and businesses looking to track and improve their online rankings will find SE Ranking particularly beneficial.

SE Ranking Company Details

Founded in 2012, SE Ranking has positioned itself as a leading software provider in the field of search engine optimization and online marketing tools. With offices in various locations around the world, the company serves an extensive customer base of over 700,000 businesses worldwide. SE Ranking is known for offering a comprehensive suite of analysis tools tailored to meet the diverse needs of its users. Through continuous innovation and reliable support, the company ensures that businesses can effectively optimize their online presence. With a commitment to flexibility, exemplified by a pricing model that varies based on the frequency of payments and ranking checks, SE Ranking offers solutions that fit a wide range of needs and budgets. The company’s dedication to delivering customized solutions has established SE Ranking as a trusted name in the industry, supporting the growth and online strategies of businesses around the world.

Company Name: SE Ranking

CEO Name: Vik Kuushynau

Est Year: 2012

Employees: 51-100

HQ Location: Palo Alto, CA

Vik Kuushynau CEO SE Ranking
Vik Kuushynau
Alex Dymovich CPO SE Ranking
Alex Dymovich
Co-founder & CPO

SE Ranking Demo & Media

SE Ranking Top Features

All-in-One SEO Software

SE Ranking offers multiple SEO tools under one platform for all kinds if SEO analysis.

Detailed Keyword Research

SE Ranking provides keyword suggestions and competition analysis to help users find the right keywords to target.

Comprehensive Website Audit

SE Ranking analyzes websites for technical SEO issues and provides recommendations for improvement.

Backlink Analysis

SE Ranking can help you analyze backlinks to any website, and get new link opportunities for your site.

Competitor Analysis

SE Ranking helps users to monitor their competitors' rankings and backlinks, and other traffic data for analysis.

Keyword Rank Tracking

You can use SE ranking to track rankings for targeted keywords and provides reports on changes in ranking over time.

Local SEO

SE Ranking provides tools and insights to help users optimize their website for local search, including Google Maps and local directory listings.

Customizable Reports

Users can create custom reports and choose which data they want to include. A very handy solution for agencies.

Content Creation

SE Ranking now offers a content creation tool powered by AI to help you create content outlines and details.

Lead Generation Widget

You can use SE ranking SEO analysis widgets to generate leads for your business. Add a widget on your site and get new leads.

Pros of SE Ranking

  • User-friendly interface
  • All-in-one SEO solution for businesses
  • Accurate rank tracking
  • Organic & paid traffic analysis of any site
  • Detailed competitor analysis
  • Comprehensive keyword research tool
  • White label SEO service for agencies

Cons of SE Ranking

  • Limited data as compared to some top competitors
  • Inaccurate audit data at times
  • Limited integrations

SE Ranking Pricing

SE Ranking offers a flexible pricing option and the price is decided by the frequency of payment and raking check frequency.

They have 3 primary pricing plans and you have the choice of 1, 3, 6, 9, and 12 months billing options.

Here are the details of pricing based on annual billing and daily rank-checking frequency.

Essential Plan
Monthly Billing: $39/Month
Yearly Billing: $31.20/Month
  • 250 Keywords
  • 10 Websites
  • 5 competitors per project
  • Website audit for 40000 pages
  • Monitoring of 6,000 backlinks
  • Keyword suggestion tool
  • 100% Accurate SERPs Check
  • Check backlinks for 20 domains/day
  • Competitive domain and keyword research
  • 100 Reports per day
  • On-page SEO audit: 150 pages
  • Flexible report generator
  • Competitors monitoring
  • Traffic analysis
  • Google Analytics & Search Console integration
  • SEO potential
  • Mobile application
  • SMM: Analytics and management
Pro Plan
Monthly Billing: $89/Month
Yearly Billing: $71.20/Month
  • 1,000 Keywords
  • Unlimited Websites
  • 10 Competitors per project
  • Website audit for 250 000 pages
  • Monitoring for 30 000 backlinks
  • Keyword suggestion tool
  • 100% Accurate SERPs Check
  • Check backlinks for 100 domains/day
  • Competitor SEO/PPC research
  • On-page SEO audit: 450 pages
  • Marketing Plan
  • Flexible report generator
  • Competitors monitoring
  • Traffic analysis
  • Google Analytics & Search Console integration
  • SEO potential
  • Mobile application
  • SMM: Analytics and management
  • Sub-accounts
  • Page changes monitoring: 100 pages
  • White label
  • User seats: 3
  • Historical data on keywords/domains
Business Plan
Monthly Billing: $189/Month
Yearly Billing: $151.20/Month
  • 2,500 Keywords
  • Unlimited Websites
  • 20 Competitors per project
  • Website audit for 700 000 pages
  • Monitoring for 90 000 backlinks
  • Keyword suggestion tool
  • 100% Accurate SERPs Check
  • Check backlinks for 300 domains/day
  • Competitor SEO/PPC research
  • On-page SEO audit: 750 pages
  • Marketing plan
  • Flexible report generator
  • Competitors monitoring
  • Traffic analysis
  • Google Analytics & Search Console integration
  • SEO potential
  • Mobile application
  • SMM: Analytics and management
  • Sub-accounts
  • Page changes monitoring: 250 pages
  • White label
  • API
  • User seats: 10
  • Historical data on keywords/domains

SE Ranking Price Comparison

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User Reviews

4.6 out of 5 stars (based on 307 reviews)

Amazing Product - Love It!

December 5, 2023

I appreciate that this company is able to work with me. Overall I love their product – It has every feature we need for SEO, client reporting for Ads and Google Business, as well as SEO training and login. It gives us the ability to automate reporting to our clients.I am looking forward to integrating their API with our workflows as this is going to save us additional time.

Avatar for Chris LaMorte
Chris LaMorte
Review Source: Trustpilot

Horrible company with bad service.

November 25, 2023

Horrible company with bad service.They don’t reply and there is no option to unsubscribe from their annoying mails. Stay away from this company.

Avatar for Rik
Review Source: Trustpilot

Customer support is very bad

November 2, 2023

Customer support is very badI am using SE Ranking over few years, apx 5 – 7. Long term user. Software works good, perhaps reporting stucks many times. But I can understand this regarding performances. Big problem is customer support. To get email from customer support is mission impossible. Upgrading, changing plan, agency plan, returning uploaded money – almost mission impossible.

Avatar for Jurij Cvikl
Jurij Cvikl
Review Source: Trustpilot

One-Month Review

October 30, 2023

Pros: Clear data, excellent keyword tool, smart content tool, competitor analysis tool, reasonable price, clean interface, and a well-designed project dashboard.Cons: The website audit speed (for large e-commerce projects, it takes more than 10 minutes). I believe it can be improved.Regardless, I’m giving it 5 stars because it’s been the best SEO platform experience for me in a long time. Hoping you guys will focus on speeding up the website audit.

Avatar for Tim Rogers
Tim Rogers
Review Source: Trustpilot


October 27, 2023

Very misleading information when signing up to a paid plan. Paid £89 per month for access to historic keyword data as it clearly stated I would receive. Upon completion, I noticed I did not receive access to this historic keyword data and “Oleg”, the live chat assistant told me that I would need to further upgrade to their most expensive plan to access this data. Really disappointing when a company tries to deceive the customer, immediately lost their integrity.

Avatar for Ben Ryman
Ben Ryman
Review Source: Trustpilot

SE Ranking Detail

Keyword tracking is an essential aspect of any SEO strategy. It allows campaigners to keep a check on their performance and helps them in monitoring their SERP rankings as well. Modern keyword ranking tools help campaigners adjust their budgets and strategies as required. 

SE Ranking is a popular and well-known keyword tracking and monitoring tool that aims to provide accurate and updated rankings for all your keywords and rankings. SEO experts use SE Ranking for regular and in-depth monitoring of keywords. 

SEO professionals have always prioritized choosing the most affordable and easy-to-use ranking tool. Here is a detailed review of SE Ranking and all of its major features. 


SE Ranking: Major SEO Tracking Features

The features offered in SE Ranking are extensive. Here is a list of the top features that help SE Ranking stand out from the crowd.  

Handy SEO Tools

SE Ranking offers a number of handy SEO tools that you can use for different analysis. You can analyze keywords, backlinks, find details of your competitor sites, website audit tools, and more.


Analyzing websites with SE Ranking is easy. All you have to do with SE Ranking is to get your website registered into the software database. After successfully registering your website in the dashboard, you will get a detailed report of all the keywords you enter for analysis. 

The dashboard gives you a clean report of all your keywords in a very detailed manner. Click on the Rankings button located in the top right corner of the software.

The tool allows you to change your options by clicking on the gear icon. You can also remove the website easily from your database by clicking the delete button. 

The tool would take you to the website overview upon clicking on the website link. You can see the details and reports of all your keywords, as well as rankings associated with the website.

The tool offers you a set of amazing options to choose from, where you can get a highly detailed insight into your website data. These stats include rankings for a certain period of time, historical website data, or the search engines you would like to monitor. 

Start With SEO Audit

Before you start using any of the SEO tools to analyze your own or your competitor’s site, it is important to do an SEO audit of your site.

It’s a very simple SEO audit tool, you just have to add the URL of your site and start the audit. The system will take some time to analyze and give you the report quickly.

You can use the report to improve your site further.


Reporting Tools

You can also analyze and send reports of your target website to your client easily with SE Ranking.

The best part here is that you can schedule your reports as per your choice. Also, the tool allows you to deliver reports in different formats like .pdf, .html, and .xls. 

If you are managing any SEO agency, you can use the report builder tool to send SEO reports to your clients with your logo and other branding details.


Competitor Research Tools

RE Ranking offers you intuitive competitor research tools that offer you a number of essential functionalities.

You can monitor the amount of traffic your competitor’s website is getting, such as organic and paid traffic.

The competitor analysis tool of SE Ranking is relatively new but a very handy tool to analyze rival websites to find out what is working for them.

You can analyze a number of important aspects of any of your competitor sites such as overall traffic, backlink profile, top keywords, historical data and more.


Easy to Use Keyword Suggestion Tool

Keyword Research is a crucial feature of any SEO analytics tool in the market. The Keyword Research feature of SE Ranking helps users in finding the best possible keywords that would rank higher on different search engines. 

Intuitive Backlink Checker

SE Ranking has a Backlink Checker feature that allows users to keep a check on different backlinks on a single website. You can easily list all of your backlinks to optimize the management. You can also validate all of your backlinks easily with SE Ranking. 

Here are the major points that make SE Ranking a good choice for different businesses:

Easy Setup

Setting up SE Ranking takes just a few clicks. Before initiating keyword tracking, you will have to add them to the database. 

First and foremost, you will have to enter the website title and URL in SE Ranking. You will have to do this along with adjusting your range for online searches.

You can also change the status of your projects by simply shifting between active and paused. You will then have the option to send in a weekly report to your clients or team members via SE Ranking directly. 

Now you can club together those keywords that you want to track on your website. With SE Ranking, you can create a group of all the target keywords in the software itself and get instant tracking results in a highly detailed manner. 

You can also link your website to Google Analytics, using which you can gather more data and info about the performance of your website and the included keywords. 

Finally, the tool also allows you to choose the search engine that you would like to track rankings for. You can choose between different search engines like Google, Yandex, YouTube, Bing, and Yahoo. 

Another feature that sets SE Ranking ahead of its competitors is the option to narrow down your search by picking a specific country or city.

You can also change the setting of your searches by choosing a specific language, which is a very handy option for both local and international SEO professionals. 

Powerful Dashboard

This SEO tracking tool offers an amazing dashboard interface for easy analytics. The tool would take you immediately to the dashboard as soon as you sign up.

The dashboard gives you quick access to all features. This is where you can track and monitor your rankings in real-time. 

Show More

What Kind of Support SE Ranking Offers?

SE Ranking comes with a detailed help and support section where you can find all the answers to potential questions. They also have an extensive video tutorial library. If you are still confused, you can contact the support team.
Email Support
Forum & Ticket
Tutorial Videos & Documentation

SE Ranking FAQs

SE Ranking is a legitimate software provider, founded in 2012, that offers a suite of analysis tools for optimizing online presence. Trusted by more than 700,000 businesses worldwide, it has proven its reliability and effectiveness in the SEO industry.
SE Ranking is worth paying for because it provides comprehensive solutions to help businesses improve their online visibility. With flexible pricing options and customized plans to fit different needs and budgets, it offers valuable tools for SEO analysis and optimization.
SE Ranking offers integrations with a variety of other software, allowing users to connect their SEO efforts with tools they already use for analytics, marketing, and project management. However, specific integrations are tailored to enhance functionality and streamline workflow within the digital marketing spectrum.
SE Ranking supports keyword research and analysis by providing advanced tools that allow users to discover profitable keywords, track their rankings, and analyze competitors’ keyword strategies. This facilitates the development of effective SEO campaigns.
Yes, SE Ranking can help track competitors’ SEO strategies by providing detailed insights into their keyword rankings, backlink profiles, and on-page SEO tactics. This information allows businesses to identify opportunities for improvement and competitive advantage.
Yes, SE Ranking provides detailed reports and analytics that allow users to monitor their website’s SEO performance, track rankings, and evaluate the effectiveness of their digital marketing strategies over time. 
SE Ranking is more suitable for small and mid-size businesses. It may not be the perfect solution for large enterprises. You can try other SEO tools like Semrush, Ahrefs, etc.

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At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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