12 Best WordPress Popup Plugins to Get More Email Subscribers

Popup Plugins

Growing your email list is one of the main things you need to do to create a successful online business.

Now, you can set up an email subscription form in one corner of your website, and expect users to sign up willingly. But by now you already know that this is simply wishful thinking.

However, creating some alluring popups with good call-to-actions can help to get more email subscribers. And that is exactly what we are going to be focusing on here.

If your website is powered by WordPress, then you already know that the CMS is filled with lots of powerful plugins that can help you with a lot of tasks.

For the purpose of this read, we will be looking at some of the best popup plugins which you can use to increase your email subscriber counts.

So without further ado, let’s get started:


Bloom is an email opt-in and lead generation plugin for the WordPress website. It packs in a lot of useful functionalities that can help you attract users and grow your subscriber count.

Most of the features that you will get will help you to create attractive pop-ups and allows you to set automatic opt-in popups based on different triggers.

You will get access to the user-friendly Bloom Dashboard where all the options are laid out conveniently for your use.

Not only will get to choose when and where to position the popups, but you will get access to plenty of customization options to make beautiful and amazing opt-in forms.


  • 6 different opt-in form display types.
  • Over 100 premade ready-to-use templates.
  • Potentially unlimited customization options.
  • Automatic pop-ups and fly-in triggers.
  • Integration with 16 popular email marketing services.
  • Target-oriented display settings.
  • A/B testing.


ThriveLeads is a mailing list generating plugin for WordPress websites that can help you deliver a great user experience all the while improving your email subscriber count. It offers you access to many different opt-in and popup types to start reeling in new subscribers.

Customization options are also plentiful, so you can create pop-ups that suites your site aesthetics. And speaking of customization, you will also get access to a drag and drop form editor which makes form building a walk in the park, even for beginners.


  • 8 different opt-in and popup types.
  • A drag and drop form editor along with plenty of customization options.
  • 7 different popup triggers.
  • Targeted focused opt-in forms.
  • A/B Split Testing.
  • Compatible with all the popular email marketing services.


OptinMonster is by far one of the most popular names when considering popup and opt-in plugins for WordPress.

It is a standalone product, meaning it can be used to help you create popups for both WordPress and non-WordPress websites. But to use it with your WordPress website, you will need to use the native WordPress plugin.

It is filled with a lot of features and functionalities which will help you boost lead generation, increase conversion rates, and ultimately lead to more revenue.

And all these options are intuitively laid out which allows even beginners to create high converting popups and opt-in forms.


  • Over 75 premade templates.
  • An array of different form types.
  • Plenty of customization options.
  • A/B testing.
  • Advanced traffic redirection.
  • Analytics and Insights.
  • Page Level targeting.
OptinMonster Plugin for eCommerce


Now, don’t get confused. We know that Elementor is the most popular website builder for WordPress and not a popup builder.

But, do you know that Elementor comes with a comprehensive popup builder as well. Yes, you will not need another popup builder plugin if you are already using the Elementor website builder.

You can create any kind of popup using Elementor and as it is the most popular drag and drop website builder, you get the power to create any kind of design for your popup without writing a single line of code.

In fact, it offers you a big list of popup templates that you can use on your site to create your popups.


  • Ready to use templates
  • Link to services link MailChimp
  • Get creative with the design
  • Complete freedom to design your popup
  • Set custom rules for your popup
Popup Elementor


Optinly is an easy-to-use goal-based WordPress popup plugin that comes with advanced features in the free basic version. The goal-based approach is what sets Optinly apart. All one has to do is, choose a goal for your popup campaign (from the 10+ growth goals), select a popup template from the stack, set triggers, and make it live.

The plugin is quite easy to use – with a clean user interface and a user-centric approach, popups can be created on the go. With Optinly on board, you can grow your email list, reduce cart abandonment, promote special offers, and do pretty much anything you want to!

Major Features of Optinly

  • 75+ highly responsive goal-based templates
  • 6 different types of popups.
  • Exit triggers, device-based triggers, page-based triggers, etc
  • Inbuilt popup editor
  • Spin the wheel popups and popup launcher
  • Popup transition effects
  • 15+ ESP and API integrations

Ninja Popups

Ninja Popups is another one of the most popular WordPress plugins for creating popups for your website. It is stuffed with features and functionalities which has made it extremely popular amongst WordPress users.

You get access to a drag and drop builder to help you create your pop-ups, not to mention a generous collection of premade popup themes.

And if that is not all, you have access to loads of animation effects to make the popups interesting and engaging.

Customization options are also plentiful, so you can make each popup look and feel like a part of your site’s aesthetics. There are also plenty of targeting options, with different trigger variations.


  • Over 70 pre-made popup themes.
  • Plenty of customization options.
  • Over 75 different animation effects.
  • Popup based on user activity and user intent.
  • API integration with different mailing services.
  • Social Network Locker popup, and newsletter locker popup.
ninja popups


Just like OptinMonster, SumoMe is another standalone product to help businesses grow their email list. You can use the product on your WordPress website by using the dedicated WordPress plugin.

Once installed, it will give you access to a lot of useful features that will not only help you increase your subscriber count, but also boost social share numbers, provide analytical insight, and much more.

It comes in both a free and paid version. The version covers all the basic necessities but adds an unprofessional blue menu bar at the top of your website.

If you want to do away with that, then you better go with their premium version which gives you access to a bunch of pre-designed templates apart from advanced options.




The ConvertPlus WordPress plugin is an all-in-one popup powerhouse with all necessary features to up your lead generation game.

It gives you a lot of flexibility and customization potential with your popups so you can create something unique for your website.

Not only are getting access to plenty of premade demo templates, but all of them can be customized to your needs.

Furthermore, there are other options readily available to help you position the popups. And this is just the tip of the iceberg when it comes to its rich collection of conversion-focused features and functionalities.


  • Over 100 ready to use popup templates.
  • Over 10 different positions to show popups and forms for capturing emails.
  • Visual Composer integration to help you create subscription forms.
  • Insightful stats & analytics on conversion.
  • A/B testing.
  • Compatible with WooCommerce.
  • Supports Contact Form 7.

WP Subscriber Pro

WP Subscriber Pro is a premium WordPress mailing list building plugin that helps you use popups and other tactics to increase your subscriber count.

One thing to note with this plugin is that there aren’t many different design options. So you should pick the plugin only if you are okay with the default look of the popups.

But with that being said, there are plenty of customization options to help you tweak its appearance and adjust it to your site’s aesthetics. Looks apart, feature-wise, the plugin covers all the important things you will need to grow a massive email list.


  • Plenty of customization options.
  • Supports popup animations and triggers.
  • Exit intent popups supported.
  • Integration with 17 different email marketing services.
WP Subscribe Pro


Another comprehensive popup builder that you can use to increase engagement on your site. Along with WordPress, this popup builder works on most of the other leading platforms such as Shopify, Wix, Weebly, Drupal, Joomla, Blogger and most of the other leading CMSs.

As far as service providers as concerned, Poptin is ready to integrate with more that 50 different services that includes all the leading email marketing service providers.

You can use the Poptin popup builder as a email optin form, it offers you amazing design options. You can use use it a call to action, a contact from or any other advanced form that you need on your site.


  • Multi use forms
  • Integrates with more than 50 services
  • Works with all the leading CMSs
  • Automated email reply, thank you email, coupons
  • Increase engagement on you site

Layered Popups

If you are looking to create an arsenal of different and unique looking popups for your WordPress website, then Layered Popups would be your best bet.

The plugin offers you access to an enormous collection of popup templates which you can use for your website. These templates can also be easily customized as well.

Besides creating good looking popups, the plugin will also give you access to A/B split testing and in-depth analytics. This will help you to optimize how you use popups on your website, and therefore help you to improve your site’s conversion rate.


  • Over 200 popup templates.
  • Over 20 CSS3 animation styles.
  • 2 step opt-in process.
  • A/B split testing.
  • AdBlocker Detector.
  • Support for over 40 email marketing services.
  • Advanced targeting system.
layered popup


Icegram is a new popup plugin in the WordPress space, but it is filled with a host of awesome features helping it quickly amass a large userbase. But the most impressive factor here is that it is completely free to use, which is truly spectacular.  

Starting from creation opt-in forms, to help you with list building, the plugin has got your back.

Feature-wise, you will get access to plenty of customization options which is rare with free plugins. On top of that, you will get options to automate the popups based on user intent.

And if you want access to more features, you have the option to install some premium add-ons to help you.


  • Multiple Theme designs.
  • Plenty of customization options.
  • Multiple display position for your popups.
  • Analytics and Reporting for popup conversion rates.
  • A/B split testing.
  • Integration with popular email marketing services.

Popup Maker is another free WordPress plugin that can help you –  make popups. It offers a bunch of options that offers a versatile and flexible way to create different types of popups, including modal content overlays, in a matter of minutes.

It also offers plenty of customization options to help you take control over different facets of the popups. Besides looks, you also have control over when and where you want the popups to show up.


  • A unique popup editor for building the popups.
  • 8 different types of popups.
  • Compatible with popular from building plugins like Gravity Forms, Contact Form 7, etc.
  • Over 25 different conditional triggers.
  • WooCommerce integration.


So these were some of our picks for the best Popup plugins for WordPress. You have covered a diverse collection of popup plugins with different features at different pricing points.

You are bound to find something that helps you to set up a high converting email subscription popup.

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