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Smush Pro Review

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Smush Pro Review (2024): Pricing, Pros & Cons

Smush Pro is a premium image optimization plugin for WordPress that automatically compresses, resizes, and improves the loading time of website images without sacrificing quality.

Ease of Use
Value For Money
Customer Support

What is Smush Pro?

Smush Pro is the premium iteration of the highly popular Smush plugin, designed exclusively for WordPress platforms and considered one of the best WordPress image optimization plugins. It specializes in optimizing images by resizing, scaling, and improving their overall quality without compromising the loading speed of websites It can also convert original images to WebP format for further enhancements.  This plugin was developed by WPMU DEV, a leader in WordPress plugin development, with the goal of improving website performance, Google PageSpeed scores, and subsequently organic search rankings and traffic.

What is WP Smush Pro Good for?

WP Smush Pro excels at optimizing images on WordPress sites to ensure faster loading times by reducing image size, which is crucial for improving user experience and SEO performance. The plugin automatically processes images to reduce file sizes while maintaining visual quality, supports lazy loading, and can handle bulk image optimization across a site. These features make the plugin an essential tool for webmasters and developers looking to optimize their site’s performance and search engine rankings. Many reviewers have mentioned that this plugin, especially when combined with Super Smush technology, has dramatically improved the loading speed and overall performance of their website.

Who Should Use Smush Pro?

It is ideal for website owners, bloggers, web developers, and digital marketing professionals who use WordPress as their content management system and want to optimize multiple images per month. It serves those who want to improve their website’s speed, user experience, and SEO performance through efficient image optimization. With more than 1 million active installations of its free version, this plugin is a highly recommended solution for anyone looking to improve the loading speed and overall performance of their site with the best WordPress image optimizer.

Smush Pro Company Details

WPMU DEV, the company behind this plugin, specializes in creating high quality plugins and themes for WordPress websites, including top-notch image optimization tools. Founded in 2004, WPMU DEV has become a major player in the WordPress community with over 700,000 members worldwide. The company is known for its comprehensive suite of WordPress tools that improve site performance, security, SEO and the optimization of existing images. Headquartered in Australia, WPMU DEV operates globally and employs an extensive team of developers, designers and support staff dedicated to improving the WordPress experience for users and developers alike. WPMU DEV’s commitment to excellence is reflected in its product portfolio, which includes award-winning plugins such as Smush Pro, Hummingbird and Defender.

Company Name: WPMU DEV

CEO Name: James Farmer

Est Year: 2006

Employees: 51 - 200

HQ Location: Birmingham, Alabama

James Nicholas Farmer
James Farmer
Kye Bowers

Smush Pro Demo & Media

Smush Pro Top Features

Lazy Loading

Provides lazy loading options to help WordPress sites ace Google PageSpeed

Unlimited Compression

Unlimited compression of large images up to 256MB

Parallel Processing

Parallel processing enables 8x faster compression

Pros of Smush Pro

  • Improves website performance
  • Beginner-friendly
  • Easy to use
  • Free version allows unlimited image compression
  • Bulk image compression
  • Powerful image optimization statistics
  • Extensive image customization

Cons of Smush Pro

  • Free version only allows images with a maximum size of 1MB
  • Pricey pro membership subscription
  • Multiple ads

Smush Pro Pricing

The Smush Pro image optimization plugin follows a similar pricing structure as many other plugins from WPMU DEV. It has four different plans depending on a user’s budget and image optimization needs
Regardless of the plan chosen, WPMU DEV offers users an unconditional 30-day money back guarantee. No questions asked.

Let’s take a look at the pricing details below:

$3/month billed annually
  • 1 site license
  • Unlimited image optimization
  • 5GB CDN
  • 5GB backup storage
  • 24/7 WP support (ranked #1 online)
$5/month billed annually
  • 3 sites license
  • Unlimited image optimization
  • 10GB CDN
  • 10GB backup storage
  • 24/7 WP support (ranked #1 online)
$10/month billed annually
  • 3 sites license
  • Unlimited image optimization
  • 10GB CDN
  • 10GB backup storage
  • 24/7 WP support (ranked #1 online)
Unlimited Sites
$20/month billed annually
  • Unlimited sites license
  • Unlimited image optimization
  • 50GB CDN
  • 50GB backup storage
  • 24/7 WP support (ranked #1 online)

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What Kind of Support Smush Pro Offers?

With over 5,000 5-star reviews, Smush Pro claims to offer the best WordPress support any user has ever experienced. This support system includes 24/7 live chat support with any paid plan and instant access to multiple support features.

For example, the expert team can quickly resolve ANY WordPress-related issue or log in on behalf of the user (while maintaining privacy) to resolve such issues directly. This service is available 24/7 365 worldwide as they have a support team located on every continent except Antarctica!
To promote self-service, they maintain a comprehensive collection of helpful guides & documents such as product manuals, API glossaries, how-to guides, tutorials, and more. These are complemented by a wealth of WordPress video tutorials.

Email Support
Live Chat
Social Media
Tutorial Videos & Documentation
Tutorial Video & Help Documentation

Smush Pro FAQs

Yes, it is a legitimate image optimization plugin developed by WPMU DEV. The free version has more than 1 million active installations on WordPress sites, proving its ability to effectively compress images. It is known for improving website performance by optimizing images, using advanced image compression techniques to minimize file size while preserving image quality.
The plugin’s ability to significantly improve website loading speeds and Google PageSpeed scores by resizing and scaling images on the fly has made it well worth the money for many users.
It integrates seamlessly with WordPress, providing a comprehensive image optimization solution within the platform, and is often considered one of the best WordPress plugins for this purpose. While specific external software integrations are not detailed, it is primarily designed to improve the performance of WordPress sites.
Yes, it supports a variety of image file formats, including JPEG, PNG, GIF, and WebP image for optimization. This allows users to improve website loading speed by optimizing images in these popular formats.
The WordPress plugin improves website performance by compressing images, reducing their file size without compromising quality. This results in faster load times, better Google PageSpeed scores, and an improved user experience.
To use the Bulk Smush feature, navigate to the plugin section within your WordPress dashboard, select the Bulk Smush option, and then initiate the image resizing process. This feature allows you to resize multiple images throughout your site at once.
The time it takes can vary depending on the number of images and their original file sizes. However, this plugin is designed for efficiency, often completing optimizations quickly and efficiently improving image quality.
To enable lazy image loading, go to the settings tab in your WordPress dashboard, find the Lazy Load feature that supports the WebP image format, and enable it. This will help to further improve site load times by loading images only as they are about to enter the viewport.
The plugin can significantly reduce the file size of images, often up to 50% or more, without compromising image quality. The exact reduction percentage may vary depending on the original size and format of the images.
Yes, it can automatically optimize new images as they are uploaded, ensuring that all content is consistently optimized for speed, performance, and image size reduction.
It supports and efficiently optimizes images up to 32MB in size or 268MP in resolution, accommodating a wide range of image dimensions and ensuring high-quality optimization for large images, including conversion to WebP image format.
Yes, it offers access to a global Content Delivery Network (CDN), which helps in serving images from servers located around the world, further improving load times and global reach.

Platforms Supported

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