Twitter is one of the most popular and engaging social media platforms with over 300 million monthly active users globally. It is a great tool to reach out to your customers, whether local or global and acquaint them with your products and services.
According to stats, around 42% of users rely on Twitter to get information about different products and services directly from the brand/company and an almost similar percentage of users give their opinions and reviews on the platform.
Twitter is also one of the most prominent sources for getting targeted traffic if you have a blog. Using Twitter effectively is one of the most important tasks that you can do to maximize your marketing efforts.
Along with various tactics that you can follow, there are plenty of tools that can help you automate and scale up your Twitter marketing to new heights.
From all the Twitter marketing tools available out there, choosing the one that suits your requirements can be quite a task. But do not worry, we are here to ease that for you.
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Here is a list of tools that can help you in managing your Twitter handle and scaling up your Twitter marketing:
It is the official analytical tool of Twitter that can give you an overview of your audience’s interests and demand. Twitter analytics is an easy to use tool with mostly accurate results. It keeps a complete account of your audience’s activity and gives a graphical representation of the number of tweets, tweet impressions, and profile views.
It also shows information like the percentage increase in the levels of engagement over the time and top visitor of your profile. Moreover, the tool can help you find the reasons for your previous success and failures and can help you in boosting up audience engagement
A tried and tested social media marketing tool, Agorapulse is one of the best Twitter marketing tools and loved by the marketers.
This tool supports other leading social media networks along with Twitter. You can use their friendly interface to schedule posts for your social networks.
With this tool, you will be able to manage all your leading social media activities from teh single platform. And the best part is that you can have a trial before you purchase the product.
The human mind has so much to say and especially when it comes to attracting customers; putting your best within 280 characters is an art everyone is not good at.
And that’s where TwitHelper comes to the rescue. The tool helps you put your views on Twitter with the help of high-quality engaging images as well as putting up compressed images that relate to your post.
Factually, Tweets with images have the capability of doubling the engagement rate of the audience than the ones without it, hence boosting retweets. Just find a background image for your Tweet, preferably one that is related to it.
Enter the text and try to use bold letters wherever possible as they tend to draw readers’ attention. Then all you need to do is tweet the image and watch your follower count grow!
Buffer can effectively manage your Twitter account. What you need to do is to quickly write and schedule your posts and Buffer will post them automatically at the right time according to the schedule set up by you.
Apart from giving you a complete overview of how you are trending on social media, Buffer also analyzes what kind of content works the best with your audience and also keeps a graphical account of the number of viewers, tweets etc.
Top it up with a video and gif uploader that helps your content look richer and more appealing, and you have a winner!
It is undeniably one of the best tools for Twitter marketing and management. With the help of Viraltag, you can manage multiple social networks, work in collaboration with your team, recycle your top performing posts and much more from a single dashboard.
You can schedule multiple posts all at once including the video posts and this tool will post them automatically as per the sequence of the schedule set by you.
Viragtag lets you connect your Google Drive and Dropbox accounts to fetch content to be posted in bulk and you can also use RSS feeds to curate content from reliable sources.
Definitely worth a try!
ManageFlitter is a really smart and efficient tool that can help you in managing multiple Twitter accounts all at once. You can sort the list of followers/following by putting up a range of criteria, discover new people to follow based on your advance and recent searches and schedule your Tweets on the go.
Another advanced feature is analytical monitoring of your account activity including the increase or decrease of the followers on your profile. And the upgraded paid plan has the potential to open up a plethora of options for the user.
HootSuite helps you in doing a little more with your social media. It saves your time by scheduling your posts and hence helps you in keeping the level of audience engagement intact and carries out a comprehensive reporting that measures the impact of your social media campaigns.
It also helps you to find out and filter conversations with the use of hashtags, keywords, and location and that too in multiple languages so as to make you understand what people are saying about your brand, company or industry on the whole.
The tool’s collaboration, security, and integration features make it the perfect tool for handling and marketing your twitter account.
An average individual follows around 5 businesses on Twitter, so you do not have to think twice before posting anything relevant. It will get readers and visitors. You just need to find them.
The above-mentioned tools help you in engaging with your audience, cater to their needs and help in the social marketing of your account. These tools help you irrespective of how big your brand is. Just use the one that best fits your requirements and you’ll be good to go!