Google Analytics is the most widely used analytics tool for online businesses. And, it’s a must-use because along with the traffic stats, Google Analytics offers you a lot of insight into your business that you can use to grow it further.
Google Analytics is one of the most dependable tools for webmasters as well as potential advertisers who would like to have a look at the analytics data before paying you money.
Also, Google Analytics real-time traffic monitor is one of the most reliable tracking systems that will show you live traffic on your site.
You can check the content that is being viewed, the location, traffic sources, and many other parameters can be tracked.
Most of the modern WordPress themes come with the built-in system to add Google Analytics code and link your site to your analytics profile. If your theme doesn’t have a built-in option for adding the Analytics code, you can use the plugins mentioned in this post.
When you talk about Google Analytics, it is a lot more than just a traffic tracking tool. Google Analytics offers you a number of actionable data that will surely help your business.
You can track the content that is working, you can track the content that needs improvement, you can track the traffic source, referred sites, your audience type, user behavior, geolocation, engagement on your site and a lot more.
Google Analytics provides an entire section to track conversion of your site. You can set goals and track the progress. If you are managing an eCommerce site this section will be very useful.
The best part is that Google Analytics is a completely free service. So, you can have a detailed analysis of your site without spending a penny.
Let’s have a look at the best Google Analytics WordPress plugins that you can use on your WordPress site.
Top Google Analytics Plugins for WordPress
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Google Analytics for WordPress by MonsterInsights
This plugin was originally developed by Yoast and later it was taken over by Syed Balkhi of WPBeginner, both the companies have huge experience of the WordPress ecosystem.
This plugin has over one million active installations, so you can understand the kind of activity happening around this product.
Also, as it is backed by the market leaders, you can expect this plugin to be active and updated whenever there is any change from WordPress or Analytics front.
Google Analytics for WordPress by MonsterInsights is a complete solution for making the best use of Google Analytics.
You can quickly connect your Analytics account to your WordPress site and get started. This plugin will bring in the Analytics dashboard on to your WordPress site so that you don’t have to leave your site in order to view the data.
MonsterInsights offers you overall as well as page-level reports to let you know the popular pages and section of your site so that you can improve them further.
If you are managing an eCommerce site, this plugin will be extremely useful for you. You can add tracking links to your eCommerce products and pages with just one click.
You can also track the performance of your Google AdSense ads with this Analytics tool.
- Easy to use dashboard
- E-commerce and Ads tracking
- Popular post tracking
- Link and Event tracking
- page level tracking
- Great support
Analytify: Google Analytics Dashboard Plugin for WordPress
Analytify plugin makes it super simple and easy for any WordPress users to make the best out of Google Analytics.
This plugin brings in the Analytics dashboard to your WordPress site. This plugin is very useful for the newbie WordPress and Analytics users because it’s extremely easy to understand.
You can have a quick look at the important analytics data such as the best referral sources, bounce rate, top countries, top cities, top content etc.
Analytify for E-commerce Sites
Analytify plugin offers you detailed stats for your eCommerce site created with WooCommerce plugin or the Easy Digital Download.
However, you need to take the paid add-on for managing and checking your eCommerce data right on your website dashboard.
- Easy to use and get started
- Quick statistics about all top sources and content
- Deep page and post level data to help you optimize your content
- Mobile traffic stats
- Real-time traffic data on your dashboard
- Detailed social media reports
Another very useful Google Analytics plugin. This plugin from WPMUdev team makes the process of connecting your site with Analytics very simple and easy.
You can manage and analyze a complete multisite setup from your WordPress dashboard with this plugin.
Track your top posts, pages, bounce rate, referral links etc from your WordPress dashboard. This plugin offers you amazing graphs to analyze the progress of your site.
You can track how advertisements are performing and you can manage your complete marketing analytics with this plugin.
- Complete data on your WP dashboard
- Amazing graphs for analysis
- Ad tracking and marketing campaign tracking option
- Collect sub-domain data
- Powerful Multisite integration
- Individual post stats within the post editor
Google Analytics Dashboard for WP (GADWP)
This is another simple free WordPress plugin to manage Google Analytics data. Other than the general Analytics data, this plugin also helps you to keep a track of in-depth data on your site.
Though it’s a simple plugin, it does offer amazing features such as cross-domain tracking, enhanced link tracking, exclude user role from tracking and a lot more.
- Easy to get started.
- All Google Analytics data on your dashboard
- Enhanced tracking of custom links
- Complete event tracking for affiliate links, outbound links
- Accelerated Mobile Pages (AMP) support for Google Analytics
A very simple WordPress plugin to add your Analytics code to your WordPress site. This can be a quick and simple solution for newbie users.
It also hides the Analytics code for the logged in users so that the overall traffic data doesn’t bloat unnecessarily.
- Easy to use.
- Newbie WordPress user-friendly
- Get accurate data
Enhanced Ecommerce Google Analytics Plugin for WooCommerce
The name of the plugin explains it all. This plugin will be really helpful for you if you are managing a WooCommerce based online store.
With Enhanced E-commerce plugin, you will be able to track your user’s behavior on your site. Once you activate this plugin, you will not have to leave your site to get your site’s stats.
- Quick and Easy to get started
- Get Product performance report for your site
- Complete shopping behavior report
- Buying process report
- Supports Guest checkout process
- Complete product click and view events tracked
GA Google Analytics
A very simple WordPress plugin for Google Analytics that will help you to get your Analytics code to each and every page of your site.
You also have the option to disable tracking code for the admin-level users so that you can get the most accurate traffic data for your site.
- The simplicity of the plugin
- Very fast and lightweight plugin
- Option to enable page tracking
- This plugin supports display advertisement tracking
- Enhanced link tracking
Google Analytics WD
This plugin offers you free as well as premium options to choose from. If you don’t want advanced features, the free option is good enough.
With this plugin, you will be able to get your Analytics data right on your WordPress dashboard that you can access anywhere.
FAQs About Google Analytics
01. What is Google Analytics?
Google Analytics is a free web analytics platform by Google. Other than getting all the traffic data, you can use Google Analytics to analyze your website. You can find the top-performing pages on your site, find the low traffic pages so that you can improve them for more visibility. You will also get all the details about the top traffic sources.
02. Is Google Analytics Free to Use?
Yes, Google Analytics is a completely free service offered by Google. You can create your account on the Analytics platform, add your site and use any of the plugins listed in this article to add the code.
03. Is It Mandatory to Use a Google Analytics Plugin?
Not at all. You can add the Analytics code without any plugin. Many WordPress themes offer you the option to add the analytics code. If your theme doesn’t provide you the option to add the code, you can edit your file and add the code.
04. Do I need Any Technical Knowledge to Understand Google Analytics?
No, Google Analytics is a very simple platform to get started. Any newbie user can also make the best out of the platform to find all the traffic-related details.
Though most of the premium WordPress themes offer you an easy and quick option to add the Google Analytics code to your site, these plugins will surely help you to make the best use of Analytics.
These Google Analytics plugins make the process simple and allow you to have all your traffic data and other statistics right on your WordPress admin dashboard.
Also, don’t miss our article about the best Google Analytics alternatives.