A Guide on Using a Responsive HTML Email Template

Responsive Email Templates

Email marketing is one of the most effective forms of marketing with a good conversion rate.

If you are able to create trust among your users and help them with good quality content, suggestions and products, you will never have to depend on any other form of marketing to make good revenue.

I know bloggers who are making $20k-$30k a month just by monetizing their email list. I’m sure there are many who makes way higher than that.

So, as it is correctly said: “money is in the list”. If you are not actively collecting email on your blog, you must start it now. Have a look at this article about the top email opt-in plugins.

Responsive Email template

Responsive HTML email templates are designed to look great and work across any device. It will automatically adapt to the screen size of the device, regardless if it’s opened on a phone, tablet, or desktop computer. The email will function well, appear great, and is easier for your customers to read.

Why is this an important factor to consider in your marketing campaign? Do you know what also annoys your customers? When they have to pinch in order to view the text in the email.

So, you have to make sure your emails are responsive to keep them interested and reduce viewer confusion when they see your content.

Why Get a Responsive HTML Email Template

A responsive email template is a design that automatically adapts to the size of your screen, so your email appears correctly on any device.

It’s easy to read and has a great functional layout. Here are some reasons why you should consider using a template today:

  • 47% of emails are opened by mobile devices, but some emails are designed just desktop computers. The links are hard to open, unreadable text and the image details are hard to determine.
  • Studies show that the average person looks at their phone 150 times a day. These interactions mean that you’ll have to create engaging content for.
  • 80% of email readers will delete their email if it doesn’t look right on their phone.

Additional Tips

  • We suggest that you start with a single column layout. If you reduce the moving and shifting will make it easier for readers to view your email and its content.
  • Test your mass emails first. You can use applications like Email on Acid or Litmus to see how your email will look before you send it to thousands of people. This is an easy and fast way to avoid any errors. Remember: After the email is sent, you can’t send it back.
  • Use a minimum of a 13-pt to 14-pt text size for your body paragraphs. Your titles should be 20-pt. This makes it easier for viewers to see your emails on small screens.
  • Use responsive images that are small in size. Make sure that you have alt tags in case your client is unable to load the images.
  • Place the most important information and call to actions “above the fold.”And use your alt tags in the event your emails can’t load the images. This is a great practice for email accessibility.


Ultimately, it’s up to you to decide how you want your emails to be designed. Your email campaign requires quality responsive HTML email templates.

Not only is it faster to create than starting from scratch, but it can also be deployed to your readers in an appealing format.

So take the time to implement it into your campaign so that you can reap the rewards of better consumer engagement, With the right amount of research, mass email testing, and checking to see if the pages are responsive, you’ll increase the chances having a successful email marketing campaign.

Do you have any questions about making a responsive email?

Ask in the comments below.

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