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BuzzSumo Reviews (2024): Pricing, Pros & Cons

A popular content marketing platform, BuzzSumo comes with a number of handy tools to help you discover new content ideas.

Ease of Use
Value For Money
Customer Support

What is BuzzSumo?

BuzzSumo is a social media analytics software that helps marketers and content creators determine what content is performing well on social media. With BuzzSumo, marketers can find what content resonates with their target audience and use it as inspiration for their content.

The BuzzSumo Chrome extension lets users see how many shares, likes, and comments any given post has received.

They can also see what articles are trending to stay up-to-date with what’s trending in their industry. It is great for monitoring your posts or finding out what kind of posts are more likely to go viral.

Let’s check more about the software.

BuzzSumo Company Details

The company was founded by two Briton entrepreneurs, Henley Wing and James Blackwell, in 2014. They wanted to create a tool to help them find out what content was performing well on social media. In 2017, BuzzSumo was acquired by Brandwatch, after which it launched its Youtube Analyzer and keyword research tool. In 2021, Cision acquired the rights to the software. As of 2022, BuzzSumo has gained 3 million influencers in about five years. With social engagements spanning 300 trillion clicks, BuzzSumo has been one of the top SEO websites.

Company Name: BuzzSumo Ltd.

CEO Name: Henley Wing

Year Founded: 2014

Employees: 11-50

HQ Location: East Sussex, UK

Henley Wing CTO BuzzSumo
Henley Wing
Co-founder & CTO
Raymond Muller BuzzSumo
Raymond Muller
Head of Engineering

BuzzSumo Screenshots and Media

Pros and Cons of BuzzSumo

Pros of BuzzSumo

  • Excellent influencer database
  • Discover popular content
  • Keeps track of competitors well
  • Provides insight into trends
  • Influencer search and strategy
  • Large-scale content analysis
  • Builds backlinking

Cons of BuzzSumo

  • Expensive packages
  • Lacks analytics dashboard
  • Absence of Instagram insights

BuzzSumo Features

Content discovery

Use BuzzSumo as a content discovery platform and find the content that is performing well.

Content researcher

Get content insight to get new content ideas around your niche that you may target.

Power up your brand/campaign

Improve your brand visibility with the right content and work with influencers.

Domain reports

Get detailed content analysis for any domain that you want.

Question analyzer

The question analyzer helps you to find all the relevant questions users might be asking around your niche.

YouTube analyzer

Discover the topics that are performing well on YouTube. Get new video ideas.

Facebook page analyzer

Get insight on your Facebook page, compare it with your competitors, and track your Facebook progress over time.

Track and monitor trends

Get the latest content trend from every niche and topic to find new ideas.

Backlink analysis

The backlink analysis tool of BuzzSumo gives you the option to track backlinks to any domain.

BuzzSumo Chrome extension

BuzzSumo comes with a very handy Chrome extension to get data on the go.

BuzzSumo Pricing

BuzzSumo offers a free plan with limitations. You can make 10 searches per month in the free plan.

When it comes to the premium plans, you have Monthly Billing and Yearly Billing options to choose from. You get a 20% discount if you go for the Yearly Billing option.

Here are BuzzSumo Pricing Plans

BuzzSumo PlansFree Plan Pro PlanPlus PlanLarge Plan
Monthly Billing $99/Month$179/Month$299/Month
Yearly Billing$79/Month$139/Month$239/Month
Monthly searches10UnlimitedUnlimitedUnlimited
Data1 year of data(maximum of 1,000 results)1 year of data1 year of data2 years of data
No. of users151015
No. of alerts051030
No. of exports050150200
No. of projects1 content project with a maximum of 100 itemsUnlimited projects and itemsUnlimited projects and itemsUnlimited projects and items
No. of custom feeds1102050

BuzzSumo Price Comparison

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BuzzSumo Detail

BuzzSumo is one of the most popular content discovery and analysis platforms. you can use BuzzSumo to find trending content, you can get data and content ideas from the various features it offers.

BuzzSumo Review

Optimize content with content discovery

Social media giants like Twitter and Facebook allow users to share their thoughts on different topics with their followers. Blogs are an excellent way to find new information because they allow people to share their thoughts on various topics in an organized manner. 

You can generate thousands of content ideas from all the trending content. You can shortlist and create related content for your brand

You can analyze all the topics, and get SEO insight to understand the content that you can target.

BuzzSumo Content Ideas Generator

BuzzSumo for Content Research

BuzzSumo is one of the superior content research platforms. You can remove the guesswork and get detailed insight into all trending topics.

BuzzSumo scans through millions of articles and social media content making it easier to have all the important data handy while creating the content plan for a brand.

The content research tool gives you the option to analyze content based on the following.

  • Country-wise content data
  • Content in different languages
  • Content in a specific time period
BuzzSumo Content Research

BuzzSumo Chrome Extension

BuzzSuno comes with a very handy extension for Google Chrome that can help users to get content insight and useful data while browsing the internet.

It can help you to find social share, backlinks, and other influential data for any piece of content while searching the internet for any topic.

BuzzSumo Chrome Extension

Find Influencers

BuzzSumo can help you to discover numerous influencers for a campaign. The tool will help them find the right people who have a large following and are relevant to their brand.

You can find influencers who have a good amount of engagement on Instagram, Twitter, or the web. You will get the social share data and other important data before your shortlist influencers to promote your brand.

BuzzSumo Find influencers

Competitor Intelligence

You can use BuzzSumo to get domain reports on top website keywords, backlink data as well as the top shared content of any website to understand what works the best.

So, you can use this feature to plan your own content accordingly.

Enhance Content With Question Analyzer

The question analyzer tool is a great way to find out what people are asking about your product or service. It can help you identify the most common questions and concerns that people have about your product or service. 

Once you have the data, you can answer all those questions through your content so that it ranks for multiple relevant keywords.

BuzzSumo Additional Features

Brief generators are an efficient way to kickstart one’s content marketing strategy. They can help you generate ideas for blog posts.

The Facebook page analyzer tool lets you see how your page performs on the internet. The BuzzSumo Chrome Extension is an easy way to find out what content has been shared the most on social media sites.

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What Kind of Support Does BuzzSumo Offer?

BuzzSumo comes with an active help section where you can post your questions and get answers from the BuzzSumo team. They also have a number of active webinars to help the users. You can also get in touch with the support team.
Email Support
Social Media
Forum & Ticket
Tutorial Videos & Documentation

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Frequently Asked Questions About BuzzSumo (FAQs)

BuzzSumo is a popular content marketing platform that you can use to discover the most engaging content on the internet. You can find new content ideas, get insight on topics, check backlinks to any domain, and more.
BuzzSumo offers a completely free plan with limitations. You can make 10 searches in a month in the free plan.
Yes, you can use BuzzSumo as a keyword research tool as it gives you the option to find new content ideas for your blog. You get detailed insight on any topic, how popular it is, and the most engaging content for any keywords so that you can plan your content accordingly.
BuzzSumo offers a free version other than a paid version. The free version is limited to 10 free searches per month, but it still has some valuable features, like the ability to search for content by keyword, domain, or URL, which makes it superior compared to the competitors.
The first step is to type in your keyword in the search bar. You can see the types of content related to your keyword. You can click on these items to acquire more information about them.
The BuzzSumo search engine allows you to find the most shared content on any topic. You can see the type of content that performs well on social media. Doing this gives you an idea to focus on and create content that generates the most clicks.
The Chrome extension offered by BuzzSumo makes it simple for users to get detailed insight and data while browsing the internet using the Chrome Browser.
Yes, BuzzSumo offers API that you can use to build dashboards and visualizations to impress your clients.

System Requirements and Supported Platforms

Review Method

At Begindot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

Affiliate Disclosure: Begindot is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Founder @begindot
BuzzSunmo is a comprehensive content discovery platform that you can use to find new content ideas. The software makes it simple to find the top trending content around any topic with handy data for your analysis. You can also use BuzzSumo to find influencers with a good amount of engagement to promote your brand. Overall, BuzzSumo is very helpful to plan your content. Get started with 30-day free trial.
Eliza Medley
Contributor @begindot
I have used BuzzSumo extensively in the past and found it really helpful to get content ideas. The simplicity of the user interface is a key highlight. Even if you are a complete newbie, you can make the best use of the platform to find relevant information about your niche.
Ujjwal BuzzSumo Reviewer
Source: Capterra

Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.


BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have. Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.


BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.

anonymous Icon
Source: Crozdesk
What do you like about BuzzSumo?

It is an incredible tool that allows you to know what are the most popular content on the network. It allows to establish alerts of keywords, to be aware of everything that happens around some topics. Knowing what your competitors are doing can be a great help for your business strategies

What do you dislike about BuzzSumo?

Its price is a bit high for that reason its potential buyers will be biggers companies with very goods incomes.

What have you been using it for and what problems did BuzzSumo solve?

I used this tool to know the most popular content on social networks and made our marketing strategy on social networks

BuzzSumo User Reviews and Ratings

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