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Surfer SEO Review (2024): Pricing, Pros & Cons

Surfer SEO is a cloud-based tool designed to help users optimize their website content for search engines by analyzing and comparing it against top-ranking pages to provide actionable insights and recommendations.

Ease of Use
Value For Money
Customer Support

What is Surfer SEO?

Surfer SEO, a comprehensive search engine optimization (SEO) platform designed by Surfer Co to enhance online visibility and improve website rankings within search engine results pages (SERPs), now integrates with Ahrefs and Semrush for an extensive keyword research tool and backlink analysis. Developed with the intent to optimize web content through data-driven analysis, the software provides tools for keyword research, content planning, SERP analyzer, and on-page SEO audits, including a sophisticated content editor feature for real-time optimization. Surfer SEO utilizes advanced algorithms to offer recommendations for content creation and optimization, making it an essential tool for increasing organic traffic to websites.

What is Surfer SEO Good for?

Surfer SEO excels at delivering precise, data-backed recommendations for on-page optimization, aimed at boosting the relevance and authority of web pages in the eyes of search engines, by focusing on keyword density, word count, and acquiring quality backlinks. It is particularly effective for content strategists and digital marketers in identifying optimal keyword usage, structuring content to outperform competitors, and auditing existing web pages to uncover opportunities for improvement. Surfer SEO’s capabilities are instrumental in crafting content strategies that align closely with search engine algorithms, significantly enhancing the likelihood of achieving higher rankings and increased web traffic.

Who Should Use Surfer SEO?

Surfer SEO is ideally suited for a broad spectrum of users ranging from individual bloggers and freelance content creators to SEO professionals, digital marketing agencies, and large-scale enterprises. Its robust toolkit caters to the needs of anyone looking to improve their website’s search engine performance, whether starting from scratch or seeking to optimize an extensive portfolio of existing content. The platform serves as a valuable asset for those committed to implementing cutting-edge SEO strategies to drive measurable growth in their digital presence and overall business success, incorporating advanced features like a content editor and a keyword research tool for enhanced optimization.

Surfer SEO Company Details

Surfer Co, the company behind Surfer SEO, was founded in 2017 by Sławek Czajkowski, Lucjan and Michał Suski, Tomasz Niezgoda, and Kazik Piętka, and has since developed a powerful keyword research tool and content editor to aid digital marketers. Headquartered in Dolnoslaskie, Poland, Surfer Co has quickly emerged as a dominant player in the search engine optimization (SEO) industry, thanks to its integration of tools like Ahrefs and Semrush for backlink analysis and content optimization. The organization, under the leadership of CEO Michał Suski, employs a team of over 50 professionals, including specialists in content editor tools and keyword research to deliver high-quality SEO solutions. Surfer Co is dedicated to providing innovative and effective solutions designed to improve online visibility and search engine performance, leveraging tools like Frase and a content editor to optimize content for user queries and increase relevance. With a client base exceeding 15,000 businesses, the company has established itself as a key resource for organizations aiming to achieve digital success through enhanced SEO strategies.

Company Name: Surfer Co

CEO Name: Michał Suski

Est Year: 2017

Employees: 11-50

HQ Location: Dolnoslaskie, Poland

Lucjan Suski Surfer SEO
Lucjan Suski
CEO of Surfer

Surfer SEO Demo & Media

Surfer SEO Top Features

On-page SEO Optimizer

One of the best on-page SEO analysis tool with AI recommendations by analyzing the top-ranking pages.

Complete SEO Audit

Option to do a complete SEO audit to improve your content and overall SEO of your site.

Content Scoring

Surfer SEO will check your content in detail and give you the SEO score to make you understand how good or bad your content is.

Comprehensive Important Suggestions

The software will analyze the top-ranking pages for any keyword and give you data drive suggestions for improvement.

Content Outline Builder

Surfer SEO's AI writer can help you to create the perfect content outline for any topic that you are working on.

Built-in Plagiarism Checker

Surfer SEO comes with a built-in plagiarism checker to make sure that your article doesn't have any duplicate content.

Supports Multiple Languages

If your site is not in English, you can still take advantage of Surfer SEO as it works in any language.

Keyword Research Tool

Surfer SEO comes with keyword research tool that you can use to find relevant and related keywords that you can use in your copy.

Topic Clusters

Surfer SEO can help you to create topic clusters by identifying related topic that you may work on and enhance the overall SEO of your site.

Comprehensive Support & Guide

Surfer SEO comes with detailed knowledge base section, Surfer academy, video tutorials and comprehensive support to help users.

Pros of Surfer SEO

  • All-in-one on-page SEO solution
  • AI content tool
  • SERP analyzer, data-driven recommendations
  • Perfectly optimized content outline generator
  • Multiple language support
  • Built-in plagiarism checker
  • Comprehensive keyword research tool
  • re-purpose and improve old content

Cons of Surfer SEO

  • No free version is available
  • Can be expensive for bigger sites
  • Irrelevant suggestions at times

Surfer SEO Pricing

Surfer SEO offers three plans to select from. The software doesn’t offer any free plan but you get a 7-day money-back guarantee that you can extend to 30-day by offering productive feedback to the team so that they can work on the product to improve it further.

Basic Plan

The Basic Plan comes for $59 per month and you will get a 17% discount and the price will become $49 per month. The Pro Plan comes for $119 and with annual billing, the price is $99 per month. The Business Plan comes for $239 and with annual billing, the price is $199.

Basic PlanPro PlanBusiness Plan
Monthly Billing$49/Month$99/month$199/month
Yearly Billing$59/Month$119/month$239/month
Content Editors 103070
Audits Per Month2060140
Natural Language ProcessingYesYesYes
Team Member1310
Grow FlowYesYesYes

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Founder @begindot
We have used Surfer SEO briefly to check how it works and the overall quality if SEO recommendations. The on-page SEO optimizer looks like a very handy tool. It offers very useful recommendations to enhance the overall article. It looks at both search engine as well as user point of view. The content outline generator is also very useful to come up with a detailed content outline in quick time. Overall, a very useful AI software that can certainly help you to improve the overall SEO of your site.
Content Writer & Editor @bgindot
Surfer has been a very useful software for me throughout the content creation process. The content outline generator, on-page optimizer and the plagiarism check comes in very handy and makes my process complete before publishing the content.
claudio l Surfer SEo Reviewer
claudio l
Source: G2
What do you like best?

Surfer SEO is a powerful tool for helping businesses and entrepreneurs reach the top of search engine rankings. By providing insights into website visibility, competitor analysis, keyword optimization, content audit and more, it can save businesses time and effort on their SEO campaigns. The Surfer dashboard clearly shows data to help assess the most effective search tactics, providing users with an in-depth yet straightforward solution for achieving higher rankings for their content. Additionally, analyzing backlinks opportunities promptly allows for quick adjustments and improved solid content results. All of these features make Surfer SEO an ideal choice for those looking to boost their search engine visibility in a simple yet effective way. I highly recommend this platform to anyone seeking comprehensive insights into how they rank - it's easy to use and comes at a very reasonable price considering the results you get from it.

What do you dislike?

Nothing it's perfect like that, a real game changer for me

Matt B. Surfer SEO Reviewer
Matt B.
Source: G2
What do you like best?

Surfer gamifies the SEO process, assigning a score (out of 100) for content. This makes it easy to tweak and refine your content as you go, using the attractive 'Editor' tool, which updates your score in real-time. This allows you, as a writer, to balance the needs of optimising for search, with ensuring readability for a human audience.

What do you dislike?

It is technically possible to achieve a high 'Surfer score' while also creating content that's not particularly readable or useful for a human reader. For this reason it should be treated as a valuable writing aid rather than as a silver bullet to guarantee content rankings.

Szabolcs J, Surfer SEO Reviewer
Szabolcs J
Source: Capterra

Overall: The surfer in addition to SEO research is most valuable. The software checks the content available on your topics and provides useful guidelines for creating your own content.

Pros: The Content Editor service is unique. It helps the most in SEO-optimized content production. If you need a guideline that helps your content making for the most valuable keywords in your topics, I highly recommend you Surfer.

Cons: According to my experiences, the hungarian language skills of the Surfer is still needs to be improved - but it's understandable

User Reviews

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Surfer SEO Detail

Surfer SEO is a content optimization platform that helps you in creating excellent content. Surfer SEO is helpful in ranking content with the power of artificial intelligence.

You can use the power of Surfer SEO optimization to ensure that your content ranks on the first page of Google within AI-based recommendations after analyzing the top-ranking pages. From the content plan to ranking the content, Surfer SEO helps in every step of the content creation process. 


SERP Analyzer Surfer SEO

The SERP analyzer of Surfer SEO discovers the optimal keyword density and compares your page to the competitors’ pages to help you prioritize your tasks for the optimization of your content. 

With Surfer SEO, you can ditch the manual analysis involved in SEO for optimizing the content. It is because the SERP analyzer provides you with information about the current trends of your keyword based on the analysis of 50 pages and taking into account more than 500 factors. You can also use it to find linking opportunities and create an action plan for the same. 

An SEO expert knows that what works in one location may not work in another location, and therefore, it is vital to consider the geographic factor. Surfer SEO understands this, and therefore their database work with different countries and languages.

In short, it does not matter the language in which you are running your website for ranking your website with the help of Surfer SEO. 

The SERP Analyzer of Surfer SEO can offer a number of important data for your content such as

  • The perfect length of your content
  • suitable keyword density
  • Find backlink opportunities
  • Number of headings
  • And more

Keyword Surfer

The Keyword Surfer, which is 100% free, is extremely helpful in finding the relevant keywords for creating your content. The keyword surfer provides you with information on monthly search volumes and gives you new related keyword ideas that you can use in your content.

One can easily add the keyword surfer to the Chrome browser to get content guidelines for the keywords.

The keyword surfer also provides additional information like monthly traffic, the content’s word count, and the keywords count for the top ten competitions. You can use the correlation chart to discover the right keywords.

The extension can provide you with data from 70 different countries to offer you the most perfect information to make your content better.


Content planner of Sufer SEO

Surfer SEO identifies the head keyword and collects data to bring you relevant content ideas. If you insert a broad keyword in Surfer SEO, you will be rewarded with more suggestions regarding your articles and landing pages. 

Surfer SEO helps you plan not the content for a day or week but for months. Further, you can track the content creation process inside the content planner. This is especially helpful to see how you are doing in your niche. 

Creating one content piece by including thousands of search terms is possible through group categorization. Also, Surfer SEO is an excellent tool for finding keyword opportunities in a number that is enough to keep the writers busy. 

The platform also identifies the search intent for any topic. It will help you prioritize the keywords and create content that your website needs to rank.

The tool will help you to identify more relevant keywords to the topic that you can use in your topic. It will also help you to identify the intent of every keyword so that you can create the content accordingly.


A.I. Supported Outline Builder 

The outline builder feature of Surfer SEO was previously in the beta stage but finally, the polished version is out for the users. The A.I. suggests to the users the terms they should be using while generating the content. 

The outline builder also helps you follow a logical structure by nesting the subheadings. Also, this feature categorizes the unique paragraphs into proper headings to match the writer’s tone and voice. You can also check the content score to see whether you need to improve the content or not. 

The AI system will directly create the content outline based on the top-ranking pages so that you have the advantage before you start working on the content.

It will create all the required headings along with a paragraph that you can start the article with. It is a unique paragraph that will help you get started.


SEO Content Guidelines

Surfer SEO helps you create content for both the readers and the search engines to ensure that your website is flooded with organic traffic.

The text editor of Surfer SEO uses artificial intelligence for checking the prominence of each word on the pages of your competitors to give you competitive and accurate guidelines to improve your content. 

You know that your content is ready when you hit the maximum content score in Surfer SEO. The same can be confirmed when all the phrases turn green on the sheet. 

The multi-keyword analysis of Surfer SEO can be used for ranking multiple key pieces with just a single piece of content.

You have the option of plugging the content editor of Surfer SEO into WordPress and Google Docs for your convenience to receive real-time feedback on your work. 

Surfer SEO Audit Report

If you are looking forward to more search traffic for your website, the SEO audit tool is perfect. The tool helps repurpose old content to rank it higher with less effort and time. 

You can do an SEO audit by giving your keyword and URL to the website. After auditing the website, it will further tell you the steps you need to take to improve your ranking in search engines. 

The SEO audit tool considers the following elements while analyzing the SEO metrics: content length, number of headings, NLP entities coverage, page speed, keyword sentiment, NLP sentiment, missing backlinks, referring domains, and mega tags structure.

Also, Surfer SEO is extremely helpful in finding opportunities for internal linking to your websites. 


Ease of Use

One of the primary advantages of using Surfer SEO is the user-friendly interface. It is a very easy-to-use software for even a complete newbie.

It offers a number of handy tools, some of which we already discussed above and there are a number of other gems that will help you to grow your site quickly.

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What Kind of Support Surfer SEO Offers?

Surfer SEO comes with detailed knowledge base that you can refer to understand the product better. They have Surfer academy with a lot of valuable content to optimize your content perfectly. They also have a number of handy video tutorials.
Email Support
Live Chat
Tutorial Videos & Documentation

Surfer SEO FAQs

Surfer SEO is a legitimate company, established in 2017 by a team including Sławek Czajkowski and Michał Suski, and has developed into a premier platform offering a sophisticated content editor and keyword research tool among other SEO solutions. It specializes in SEO tools designed to optimize online visibility and has served over 15,000 businesses worldwide, incorporating advanced features like a keyword research tool and backlink tracking to stay ahead.
Surfer SEO is considered worth paying for due to its comprehensive suite of SEO tools and analytics. It offers innovative solutions tailored to improve search engine rankings and enhance digital marketing strategies for businesses of all sizes, making extensive use of Ahrefs and Semrush for keyword optimization and backlink strategy.
Surfer SEO provides integrations with several key platforms and tools that are fundamental to SEO workflows, including Google Docs for content creation, WordPress for website management, and a range of other digital marketing and analytics services to streamline SEO efforts.
The intended users of Surfer SEO include SEO professionals, content creators, digital marketers, and businesses seeking to improve their online presence through the effective use of a content editor and keyword research tools like Semrush and Ahrefs. The platform’s tools, designed to meet the needs of both individual SEO consultants and large marketing teams, now include a versatile content editor and a comprehensive keyword research tool to streamline content optimization.
Surfer SEO is designed to be user-friendly, with an intuitive interface that makes it accessible to SEO professionals and novices alike. It provides detailed analytics and actionable insights in a clear format, allowing users to optimize their content and strategies effectively using tools like Semrush and Ahrefs for enhanced keyword research and backlink analysis.
Surfer SEO enhances content optimization by analyzing top-performing content in search engine results and providing data-driven recommendations for keyword usage, content structure, and other SEO factors. This approach helps users to create content that competes effectively in SERPs.
Yes, Surfer SEO can help identify technical SEO issues by auditing websites for common problems that may affect search engine rankings, such as slow page load times, missing meta tags, and broken links. This enables users to address these issues efficiently, especially when targeting specific queries with their content and utilizing a content editor for real-time adjustments.

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At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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