Infographics are one of the best ways to present a story or a process by making it easier to understand.
Communication is of utmost importance and serves as a direct channel between you and your customer; and also, in conveying your message to the right kind of audience that you want to appease.
While text heavy advertising can fall on deaf eyes, the inclusion of infographic elements can commodify your text and increase its visibility and comprehension.
Your designs can do the talking for you, hence effectively advertising what you intended to say while also creating a lasting impact on your targeted audience.
We have already listed the best infographic creating tools on BeginDot that you can use to create professional-looking infographics for your business and share it across the internet.
Also, the infographic is one of the best ways to create high-quality links for any online business. You can create a high-quality infographic and pitch it to other content publishers who are creating content in a similar topic.
What are Infographics?
Infographics as the name states, are graphically presented pieces of information.
Having become the most important and powerful ways of dispensing information or data, infographics help the readers are easily understanding he displayed information and digesting it through the help of visuals like flowcharts and other representations.
It was found that infographics are 30 times more likely to be browsed through in the place of text and paragraphs.
They have proved to be useful in presentations and posters, giving a holistic overview of the dense content, while also summarising or displaying your findings in a visually appealing form.
Through the usage of infographics, one can compare reports or numbers, raise awareness about your issue by capturing your focus and basically- to explain the complexity of a process.
Its efficient categorization and compartmentalization are helpful in reaching the audience and creating an impact.
Why Must You Concern Yourself with Them?
In all their existence, infographics have amassed an audience and proven how effective and successfully helpful they can prove to be.
Considered to be elemental in any content strategy, Infographics have been known to easily land links. The human brain has proven to absorb visuals better than text, and this must be your prior reason to use one.
It supplements your content and makes it easily digestible and is preferred while explaining visual narratives.
It publishes your data with the assurance of being understood by your audience rather than a paragraph of academic jargon.
Apart from the obvious perks, the lesser-known fact about infographics is that it can be easily shared across multiple platforms thus propelling your content’s popularity.
It can be made accessible on social media platforms or blog posts, solidifying its stance.
Infographics, due to their appeal, can vouch for your expertise and establish you as skillful or accomplished.
Studies also portray that these can facilitate quick sales. Instead of publishing your statically heavy data, comparables or benefits in a written format, using this tool will instantaneously help your prospective buyers understand why they need to buy your product.
It is largely effective as a PR device.
15 Elements Your Infographic Must Have
1. The Story
An infographic more often than not displays information in a sequential order, which forms a story.
The consecutive schedules are sufficed with data and statistical information. However, while creating an infographic to be used exclusively for professional usage- there are some questions you need to ask.
Like if the story is relevant to the data and the intended message, how does this adhere to the functions of my organization and the purpose of the story serves. Often the latter depends on the target audience- or who you’re telling the story to.
It is important to have a niche audience so that you can narrow down the relevant topics and information.
2. Compelling visual
The key to creating an engaging infographic is to seem as visually appealing to your audience as possible.
With relevance to the first point, there needs to be a data story shaped within the infographic’s design; while due consideration is paid to what area of interest is the topic irking and why would this particular audience garner interest or gain profit.
It is important that your story housing data be precise or succinct, and making a comparative analysis will help the cause of your topic.
By doing this, you will specifically highlight the better of options and allow the audience to make a choice. It shouldn’t be overly cluttered with numbers or figures, yet should retain accuracy and relevance.
Your infographic is your selling point. Here, the types of infographics come into play and so does the purpose of design.
Your infographic must ascertain a few claims like if it advertises your brand or explains effectively the products or services you’re marketing.
Basically, if it can successfully convey the message you’re putting forth. One of the infographics that are really a hit is the “how-to” ones. They can capture attention, know where you’re leading and the visual interpretation definitely helps.
Apart from satiating their interest, the tool must also be valuable to the audience. They need to be convinced that this will somehow benefit their cause and prove to be useful.
4. Headlines or Captions
Before delving into the intricacies of your infographic, the audience’s eyes first settle on the headline that will give them insight so as to what the infographic is about.
The initial few seconds to capture audience attention is crucial, and of course- the first impression needs to be the best one.
With data and information heavy visuals, it is important that you stand out otherwise you can be easily forgotten.
The headline has to be clickbait-ey so that they click to view the design. SEO optimization can also serve to be useful in propelling the online visibility of your infographic.
5. Subtlety and Precision
It is true that simplicity can lead to success. An infographic is brimming with graphics and illustrations, making that seem neat and not cluttered is a necessary art.
Your design has to reflect the message, and this will only be possible when it is highlighted against the other secondary set of information.
The minimalist approach is excellent as opposed to crowding the infographic with graphs or images.
A monochromatic color scheme is a safe choice, although you can play around with the graphics. Another thing to remember is to keep a pale surface which will make the design look airy.
6. Design Intricacies- Font and Typography
Font, as decorative as it can be, has to essay its primal role-that is readability. Therefore, there is no point in having an extensively ornate font if it overshadows the purpose of your infographic or if the audience cannot understand it.
Although minuscule, this is an important element in an infographic and deserves due attention.
Whatever font you decide to go with, remember to not let the design compromise on its readability or legibility that being said, Bold, capitalized letters will invariably attract attention, making them viable options for thumbnails or short pointers.
7. Richness of content
A visually appealing infographic is half the battle won, which means that the content is the other half that has to be equally immaculate- if not more.
Well-structured and curated content can do wonders for your project or presentation; ensure your content doles out the essential information is captivating at the same time.
Efficient usage of SEO keywords will help increase credibility for your content and coerce its inclusion in several Google searches or social media posts.
It is also common knowledge that sloppy content invites decreased shareability and readability. Proofreading is imperative to rid errors and retain the superior quality of the text.
8. Graphs, charts, and tables
As an infographic, it is bound to be littered with data that is categorized succinctly into tables, graphs or other statistical tools for enhanced understanding.
The infographic is an end product when the assorted data is streamlined into a single dais- so that the audience can understand your narration and the data can suffice your verbosity.
This ultimate data visualization tool relied on the simplification or break-down of heavy data into understandable pointers or nuggets. Ensure your data visualization adheres to your functional design.
9. Colour tones and themes
Vibrancy, when it comes to visuals, is associated with rapt attentiveness. Colors can induce several psychological effects, and thus can be played to one’s strengths while swaying an audience.
While stabilizing your chief element in the infographic, stay through in your color choices that establish a complementarity with the content and themes.
They can also help in forging a channel of communication between the narrator and the spectator.
It goes without saying that the color scheme has to adhere to the nature of the content, a topic that demands attention can be amidst darker or pastel shades.
10. Innovations in your design
Innovations and distinctiveness are bound to attract enough eyeballs. Structure your infographic while ensuring that it is different from the other heterogeneous ones that exist online, why is it different?
That has to be reflected in your infographic via its design. If you are solely vying for extremely innovative design, you can always hire professional designers who know their way around infographics and are aware of what bodes well for a certain kind of audience.
Hailing from the creative industry, they will know how best to publish your content and design in the most innovative way possible.
11. Authenticity of content
While presenting data or facts, it is extremely important that you extract the information from a credible source and effectively cite the source.
This adds reliability to your content, and add what you plan on doing with that existing piece of information. The latter makes your content authentic, as it showcases your views.
Referencing your sources helps your audience go to the origin of the data and see for themselves, and gain more perspective regarding your topic.
Pulling your data from refined sources will help in retaining its accuracy.
12. For social media platforms
An infographic can be shared across platforms, and social media attracts a lot of traffic and consequently- attention for your content or data.
Social media assures the exposure that other platforms don’t, this can also broaden your base audience.
This is imperative when there is widespread cut-throat competition, with everyone striving to be on top.
Your data visualization deserves attention and engagement; hence you can slightly tweak your infographic to meet the considerations the respective social media- thus earning you significant shares or likes, augmenting the popularity of your post.
13. Proofreading- not to be forgotten
A complete once-over with reviews and checks will help to get rid of all errors you might have made and thus presenting you with highly qualitative content.
Cross-check if your references or citations are adequate to avoid plagiarism claims. Grammatical errors or typos can lessen the quality of your content gravely.
Misspelling important keywords would disadvantage SEO optimization, which will decrease the credibility of your content to the reader.
It is natural for you to have emitted certain mistakes, thus ensuring that it goes through multiple checks before you decide to bring it to the public’s forefront.
14. Coaxing action
Urge your audience to act upon the information you dispenses to them, direct them towards the necessary measures that can be undertaken.
Here, the shareability of the infographic also comes into play. If you want the infographic to gain as much traction, then urging them to broadcast it across platforms is also a course of action.
Depending upon your segmented audience, ask yourself what would you need them to do.
Call to action buttons can be placed along with your infographic, but refrain from keeping it at the end in case they decide to stop reading halfway through.
Submitting your infographics to submission channels is also a mode for garnering attention and propelling its visibility.
Infographics, in all their multifaceted glory, can help in gaining your brand the recognition it deserves, engaging your target audience and establish your expertise to an accepting crowd.
These are imperative elements that can exemplify your data or content striking a perfect balance between attractiveness and credibility.
These tips have proven to be helpful in creating effective visual representations for your receptive audiences, irrespective of your domain or content.
Thus, get curating your data and double your digital assets!