Top Video Trends for Better UX

Trends for Better UX

What differentiates the best from the rest? The answer, though obvious, is hard for many to achieve.

In this highly competitive digital marketing space, your videos need to be perfect. While creating videos, ticking all the right boxes will increase your chance of engagement. Nowadays, attracting the attention of the audience isn’t enough.

For higher conversion, which is the objective of most businesses, you need to ensure the audience watches the entire video, right till the call-to-action (CTA). This can be achieved only by combining a strong message with a better user experience (UX).

This is easier said than done. You need to create the right atmosphere for the audience to enjoy or appreciate the video.

You can achieve this by focusing on video UX. How can you create video UX that wins over your customers? Let’s find out.

Set the Tone and Mood With Video Transitions

Video transition is a powerful tool to hold the viewer’s attention. Including transitions also help the video creator to move the story along.

Carefully chosen transitions that fit the content will help set the tone and mood of the video. If you’re adding transitions to the video content it’s key that they should serve the story.

Finding the right set of transitions isn’t easy. There are a ton of Premiere Pro transitions available online. You can find thousands of transitions for other video editing tools too.

Using transitions to enhance the user experience is an art. Here are a few tips to help you use the video transitions well:

  • There are so many beautiful transitions that it’s easy to get carried away. Adding too many transitions can take the audience’s focus away from the content. Hence, keep it simple and use transitions only when necessary.
  • Transitions are generally used to indicate a change in mood, direction, subject, and passing of time. Use transitions only when they help the storytelling. Inclusion of transitions mustn’t look forced. It should be smooth and seamless.
  • Although you can experiment with transitions, a basic knowledge of what each transition symbolizes will help pick the right set and use it appropriately. The fade to black transition is normally used to signify completion. Using it between frames that take place in the same space and time would be inappropriate.
Video Transitions

Give the Viewers Control Over the Video

Visitors to a web page with a video require a few seconds or milliseconds to understand the content.

Videos that start playing (auto-play) before the viewers are ready for it will irk and annoy many. Plus, the visitors are there to watch the video. They hate figuring out the controls to mute, adjust volume, pause, etc.

Distractions will kill the user experience. Hence, let there be no surprises as far as video elements and controls. The viewers shouldn’t have any problem playing, stopping, muting, and controlling the flow of the content.

The viewers might also feel they aren’t in control of the video isn’t what they expected. Make sure the title and description of the video content are clear and accurate.

Use the media player of your choice when publishing the video directly from your web server.

You can aim to control how your videos appear on third-party websites by uploading the content on YouTube, Vimeo, and similar media portals.

Also, ensure that unwanted and inappropriate video suggestions don’t appear at the end of your videos.

Video User Control

Ensure Uninterrupted Streaming

Not in millions, people have billions of pages and videos to choose from. Marketers from all around the world are trying to attract attention.

The choices are aplenty. So, the users don’t have to wait for a page or video to load. They can just move to another website.

How important is the loading speed? Amazon witnessed a 1% drop in sales with just a 100-millisecond increase in waiting time for the page to load.

People are even more severe in the case of video content. A MUX survey found a 39% decrease in the videos watched after just one buffer.

Incorporating multiple videos in your website can increase traffic, engagement rate, conversions, and a lot more. But too many videos can also increase the load time that can negatively affect your ranking and conversions.

Another issue to ponder is the increase in video size. In just two years the average size of a video has gone up from 204KB to 729KB. Along with videos, you need to optimize the website to boost user experience.

Tips to ensure uninterrupted streaming of videos on your website:

  • Avoid shared hosting. Several companies provide quality dedicated hosting services.
  • Avoid the use of plugins in videos. You can use WebM or MP4 format for faster loading.
  • Avoid using large video files. Use data compression tools to reduce the file size without reducing the video quality.
  • Use responsive web themes to adapt to different display sizes and resolutions.

Keep the Users Informed What’s Next

Never take your audience’s availability for granted. People are very careful about how they want to spend their time.

Always display the length of the video on the thumbnail. In this case, keeping the users guessing won’t lead to anticipation but dissatisfaction and rejection.

Secondly, don’t expect the users to take action without you requesting it. Yes, during or at the end of the video a clear call-to-action will greatly enhance the user experience.

The call-to-action could be anything from requisitioning the viewers to subscribe, visit your website, buy a product, or even fill a form.

People hosting their videos on YouTube can add timestamps. In long videos, providing links to specific moments of the content will help users navigate the video.

By dividing the content into small chunks you can boost retention. This is similar to adding subheadings to a blog post. In addition, timestamps will also help improve SEO and ranking in YouTube and Google.

Finally, add links to your website, other videos, and social media profiles in the description. No, this won’t distract the users from the call-to-action. Instead, users pleased with your video would want to find out more and explore what else you have to offer.

Surround the Video With Engaging Content

The content surrounding the video greatly contributes to its user experience.

You don’t want the surrounding content to take the focus away from the video on a landing page. Bear in mind the content must support or further the cause of the video.

In a landing page strike while the iron is hot by placing a form adjacent to the video content. The form is placed near the video to take your relationship with the user a step closer towards sales.

It’s important to design landing page forms that gel with the page. You can create any type of form with the help of form builder tools; quite a few are available online.

The use of infographic content on the video landing page is another excellent tactic to prolong the visitor’s stay on the page. Infographics work well when the video is long and you want the visitors to remember the salient points of the video content.

Using data visualization techniques to engage users is effective and easy to achieve. Plus, you don’t need to be a graphic designer to create infographics.

There are quite a few graphic design software options you can use to convert your video into awesome infographics.

Make Certain There Is Never a Dull Moment  

If you’re planning to start your website with a video on the home page then you need to start strong.

The visitors must see the value of the visual content at once, which means the introduction, body, and the end of the video must be equally engaging and effective.

Although the niche and subject determine the length of the videos, it’s widely believed that short and concise videos perform better. Long videos can be edited during the post-production stage.

Hiring a video editing service will ensure your videos get a professional touch. But for people with a limited budget, video editing tools available online are enough for in-house editing.

Talking about engaging content that improves user experience, we can’t help but discuss the type of videos to use. Certain types of videos are naturally engaging and engrossing.

For example, animated whiteboard videos are the best option to explain complex topics. Users will stay longer on the video if the content is live-streamed or interactive than a lengthy, boring seminar.

There won’t be a dull moment if you use animated videos to show the functioning of a product or service instead of just talking about it.

Final Thoughts

Focusing on user experience will help your marketing efforts in more ways than one.

Giving them control over the video, eliminating the distractions, and creating a pleasant viewing experience will also improve your website ranking.

The aforementioned video UX trends will keep the viewers informed and engaged.

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