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Google Forms Review (2024): Pricing, Pros & Cons

Google Forms is a free online form builder integrated with Google Drive, making it a preferred survey tool that allows users to create surveys, quizzes, and questionnaires with multiple question types, real-time response data collection, and analysis.

Ease of Use
Value For Money
Customer Support

What is Google Forms?

Google Forms is a survey management tool within the Google Docs Editors suite that makes it easy to create, distribute, and analyze surveys and quizzes. It works entirely within a web browser, eliminating the need for specialized software. This tool allows for the development of forms through an easy-to-use interface, where responses are collected and automatically organized, allowing users to instantly view summaries through charts and graphs.

What is Google Forms Good for?

Google Forms is great for creating and managing various types of digital forms, including event registration, opinion polls, quizzes, and feedback surveys. Many people have used Google Forms to create intuitive and effective tools for collecting information. Its strength lies in its simplicity and integration with other Google services, making it ideal for collecting data efficiently. The platform is particularly adept at facilitating instant feedback and providing aggregated data displays, making it invaluable for educational, business, and personal use cases where quick and organized data collection is paramount.

Who should Use Google Forms?

Google Forms is ideal for educators, business professionals, event organizers, researchers, and individuals looking for an easy way to collect data, feedback, or responses. It makes it easy to create forms and surveys. Its accessibility and ease of use make it ideal for both tech-savvy users and those with limited technical skills. Organizations and individuals who need a reliable tool for gathering insights, organizing events, or conducting research will find Google Forms to be an essential resource.

Google Forms Company Details

Google LLC, the company behind Google Forms, is a multinational technology company specializing in Internet-related services and products. Founded in 1998 by Larry Page and Sergey Brin while they were graduate students at Stanford University, Google has grown to become one of the world’s most influential and valuable companies, with Google Forms being one of its flagship offerings for creating digital forms. Headquartered in Mountain View, California, and operating in more than 50 countries around the world, Google Forms is a key component of the Google Suite. Google’s offerings include search engine services, cloud computing, software and hardware products, and easy-to-use form templates through Google Forms. Google has more than 150,000 employees worldwide and revenues in the hundreds of billions of dollars. Google LLC operates as a subsidiary of Alphabet Inc., a conglomerate holding company created in 2015 through a corporate restructuring of Google, which has established itself as a pioneer in technology and digital innovation.

Company Name: Google

CEO Name: Sundar Pichai

Est Year: 2008

Employees: 10,001+ employees

HQ Location: Mountain View, California

Sundar Pinchai Google CEO
Sundar Pinchai

Google Forms Demo & Media

Google Forms Top Features

Online Form Creation

With Google Forms, creating an online form is as easy as creating a document. Users can choose from multiple question types, drag and drop to reorder questions, and customize values as easily as pasting a list.

Published Surveys and Forms

Google Forms makes it easy to create sophisticated surveys and forms. Users can customize colors, images, and fonts to customize the look and feel or reflect their organization's branding. They can also add custom logic that displays questions based on responses for a more seamless experience.

Response Analysis

The platform provides graphs with response data updated in real time, as well as raw data that can be opened in Google Sheets for deeper analysis or automation. This functionality allows for response analysis with automated summaries.


Create and respond to surveys from anywhere from screens large and small. Likewise, others can respond to a creator's survey from anywhere - from any mobile device, tablet, or computer.

Pros of Google Forms

  • Free for personal use
  • Simple yet sophisticated interface
  • Improves consistency across the organization
  • Seamless integration with Google Account
  • Cloud autosave functionality
  • Amazing collaboration support
  • Captures data in multiple forms
  • Customizable editing rights
  • Easy access to data

Cons of Google Forms

  • Lack of autosuggestions
  • Lacks advanced features for complex data analysis
  • Sometimes loads slowly
  • Crashes occasionally

Google Forms Pricing

Google Forms is part of Google Workspace, which includes a variety of other Google applications such as Google Docs, Sheets, Slides, Keep, Sites, Drive, Gmail, Meet, and more. As such, it is free for personal use, just like any other application in the suite. However, businesses must subscribe to the Google Workspace Business Standard plan, which costs $12 USD/user/month for a minimum 1-year commitment.

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What Kind of Support Google Forms Offers?

As part of the Google Workspace suite of applications, Google Forms users and developers can get support in a variety of ways. For example, Google Workspace includes a Google Forms training and help portal that provides insightful documentation on Forms quick start guides, Forms cheat sheets, Forms productivity guides, Forms troubleshooting, and many other guides. In addition, Google Workspace administrators can email a Google Workspace developer support specialist via the support email for additional assistance.
Email Support
Live Chat
Forum & Ticket
Tutorial Videos & Documentation
Premium Support

Google Forms FAQs

Google Forms is a legitimate survey management software created by Google as part of the Google Docs Editors suite. It provides a secure, web-based platform for creating surveys that are free to use for anyone who wants to collect data.
Google Forms is available for free as part of the Google Docs Editors suite. It offers robust features for creating and analyzing surveys at no cost, making it a valuable tool for users.
Google Forms integrates seamlessly with other software in the Google Docs Editors suite, such as Google Sheets for data analysis and Google Drive for data storage. This integration enhances the functionality and efficiency of survey management.
Google Forms provides several options for data analysis, including automatic summary reports, real-time response information, and the ability to export data to Google Sheets for further analysis.
Yes, users can easily add images or videos to their Google Forms. This feature allows for more interactive and engaging surveys or questionnaires.
Users can evaluate a submitted form on Google by reviewing the automatic summary of responses or by exporting responses to Google Sheets for detailed analysis, including analysis of multiple choice responses.
Google Forms is a viable alternative for conducting surveys, questionnaires, and similar forms of data collection. Its ease of use, flexibility, and integration capabilities make it suitable for a wide range of applications, including surveys and questions with customizable templates and question types.
Data collected through Google Forms is protected by Google’s secure infrastructure, which ensures that users’ information is safely stored and managed, making it a reliable survey tool.
Yes, Google Forms allows users to customize forms with themes, colors, and logos to match the visual identity of their brand or event, providing extensive customization options.
Yes, Google Forms supports real-time collaboration, so multiple users can work on a form at the same time using their Google Account.
Users can set response deadlines in Google Forms by specifying a date and time for the form to close, after which no more responses will be accepted, using the form’s customization features.
Google Forms can handle a large number of responses without any preset limits, making it suitable for both small and large surveys and quizzes, thanks to its customization and different question type options.

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