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Act CRM Review (2024): Pricing, Pros & Cons is a comprehensive customer relationship management (CRM) software designed to help businesses manage contacts, sales processes, and interactions efficiently in a unified platform.

Ease of Use
Value For Money
Customer Support

What is Act CRM? is a leading provider of customer relationship management (CRM) and marketing automation solutions tailored for small and medium-sized businesses (SMBs). Founded in 1987, specializes in providing tools and services that help businesses increase sales, improve marketing efforts, and create lifelong customers. The platform offers a comprehensive suite of functionalities to help companies effectively manage their marketing campaigns, sales processes, and customer relationships.

What Is Good For? excels at combining CRM and marketing automation to provide a holistic approach to managing customer relationships and marketing campaigns. According to user reviews it is particularly useful for streamlining sales processes, improving marketing strategies, and enhancing overall customer interactions. The platform facilitates targeted marketing campaigns, detailed customer insights, and efficient sales tracking, enabling companies to optimize their operations and drive growth.

Who Should Use is ideal for small and medium-sized businesses looking to improve their sales and marketing efforts through effective CRM and marketing automation. It serves businesses across multiple industries looking to manage customer data, automate marketing campaigns, and improve contact management. Entrepreneurs, sales teams, and marketing professionals within these organizations will find’s offerings particularly beneficial in achieving their customer relationship and marketing goals.

Act CRM Company Details

Act! is a leading provider of Customer Relationship Management (CRM) and Marketing Automation solutions focused on the needs of small and mid-sized businesses. Founded in 1987, Act! has established itself as a key player in the business software industry, leveraging decades of experience to help businesses improve their sales and marketing efforts and retain lifelong customers. Over the years, Act! has developed a comprehensive suite of tools and services designed to help companies more effectively manage their marketing campaigns, sales processes, and customer relationships. With a business model that includes multiple pricing tiers, Act! offers variations in features and customization whether companies choose on-premises or cloud-based solutions. The pricing strategy and product offerings are structured to accommodate a wide range of business sizes and needs, ensuring that Act! remains a versatile and attractive option for companies looking to invest in CRM and marketing automation technology.

Company Name: Act!

CEO Name: Bruce Reading

Est Year: 1987

Employees: 101-250

HQ Location: Scottsdale, Arizona, United States

Bruce Reading

Act CRM Demo & Media

Act CRM Top Features

CRM Software

Manage papers, keep track of customer interactions, and connect with marketing automation.

Contact Management Software

Keep track of client history and manage contacts, activities, appointments, and interactions.

Email Marketing Software

Organize subscriber lists, create, send, and monitor email campaigns, and evaluate the outcomes.

Sales Tracking Software

Track the sales funnel, handle leads and prospects, and keep an eye on sales activity.

Online Form Builders

Online forms, surveys, and questionnaires can be created, customized, and managed.

Marketing Automation Software

Segment audiences, monitor campaign results, and automate marketing procedures.

Automotive CRM Software

In the automotive sector, oversee customer relations, inventory, and service departments.

Lead Management Software

Manage lead pipelines and gather, distribute, and nurture leads.

Financial CRM Software

Observe linkages, assets, costs, and accounts in the financial sector.

Real Estate CRM Software

Oversee properties, customers, and relationships in the real estate sector.

Pros of Act CRM

  • Effective tool for customer interactions
  • Versatile marketing automation
  • Easy to use with quick data provision
  • Quality product with friendly UI
  • Excellent customer support
  • Easy manipulation for customer needs
  • Quick and easy email integration
  • Rapid resolution of bugs and issues
  • Enables tracking of problems and inconsistencies
  • Supports internal software development
  • Positive customer service journey
  • Cons of Act CRM

  • Unprofessional customer service
  • Late return suspends business process
  • Software crashes when switching databases
  • Some functions are not user-friendly
  • Inserting a database could be easier
  • Difficulty determining if a link is required
  • Old-fashioned and clunky interface
  • Employees prefer the more modern interface
  • Lack of message/complaint labeling with tags
  • Database organization could be simplified
  • Readability could be improved
  • Act CRM Pricing

    Act! will have multiple pricing tiers for its marketing automation and CRM software as of January 2022. The amount of users, features, and whether you select the on-premises or cloud-based version all affect how much it will cost.

    CRM and marketing automation are combined in the Act! Growth Suite, which is available for $35 per user each month (paid annually). Act! CRM, Act! Marketing Automation, Act! Premium Cloud, and Act! Premiums are further choices; their features and costs vary.

    Act CRM Price Comparison

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    What Kind of Support Act CRM Offers?

    Act! offers extensive assistance via multiple sources. Sales queries should be sent through their website’s Contact Form, and renewals should be sent to [email protected] via email. The email address [email protected] is for business partner queries. Call 866-873-2006 to talk with a representative. Support tickets can be used to send requests for assistance or technical issues.

    Support is available via phone and webchat from 8:30 a.m. to 8:00 p.m. (EST) on Monday through Friday. For Premier and Ultimate plans, live chat and phone assistance are also offered on Saturdays. Act! Certified Consultants are independent contractors and Act! and its affiliates disclaim all liability for any claims arising from their services.

    Email Support
    Live Chat
    Forum & Ticket
    Phone Support
    Tutorial Video & Help Documentation

    Act CRM FAQs is a legitimate company that has been providing CRM and marketing automation systems to small and medium-sized businesses since 1987. With a long history of improving companies’ sales, marketing strategies, and customer relationships, Act! has established a reputable position in the CRM and marketing automation industry. is worth paying for, especially for small and medium-sized businesses looking to increase sales, manage marketing initiatives, and efficiently strengthen customer interactions. With multiple pricing options, including the Act! Growth Suite starting at $35 per user per month, Act! offers valuable tools and services to fit a variety of business needs and budgets. provides integrations with various software, including email marketing tools like MailChimp, e-commerce platforms like Shopify, accounting software like QuickBooks, and productivity tools like Outlook and Google Workspace.’s customer support team is very responsive, offering support through phone, email, and live chat to address user inquiries and issues promptly.
    Act! customizes its CRM solutions for different industries by providing industry-specific features and tools that address unique business needs. This customization allows companies to effectively manage customer relationships and streamline operations in accordance with industry standards and practices.
    Act! supports businesses of all sizes, from small to midsize, by providing scalable CRM and marketing automation solutions. Its various pricing tiers and software options are designed to meet the varying needs and budgets of different businesses, enabling them to grow and effectively manage customer relationships.’s software is highly secure, utilizing encryption, regular security updates, and compliance with industry standards to protect user data.

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    At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

    Affiliate Disclosure: BeginDot is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

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