The fashion industry is the most affluent industry around the world. World-renowned celebrities adorn the garbs of famous designers.
People around the world want to look like their favorite superstars, sportspersons, and socialites. The fashion industry is always booming, and if you have a knack for it, you should put on your armor and start conquering the battlefields.
Passion should be the driving force in your life. If you are passionate about fashion and think you are eligible for guiding folks on their fashion quotient, you should definitely share it with them.
It is not just about sharing your knowledge with the world. It is an opportunity for generating a massive amount of revenues by just doing what you love. Blogging is the answer to your query. Start your fashion blog and take your interest to the whole new level.
However, blogging is not easy as it seems. It requires consistent effort, innovation, and patience. If you have these attributes along with undying passion, blogging is the platform for your dreams.
In blogging, you do not need any specific technical knowledge and skills. You can launch your blog in simplified steps and with the do-it-yourself (DIY) approach. When you venture into blogging, you will learn a lot in the process.
Let us discuss the steps required for establishing a fashion blog.
Steps to Create a Fashion Blog
01. Explore your Potential
I must admit that there is an immense throat-cutting competition in the fashion niche. If you want to venture into the fashion industry, you should able to identify your uniqueness. There are millions of fashion blogs in different categories. What makes you different from those competitors?
The best way to express you is to reveal your genuine identity. You should add different flavors in your style. In my experience, the more transparent you are, the more fan following around the world! Just bombard yourself with your ideas and flaws; you will witness your true image.
02. Make your path
There are two aspects here. First, there are established people in the industry. You can learn a lot from them. However, it does not mean that you follow them and their styles. Learn from them and customize in your flavor.
Secondly, there are people who pretend to be experts. You should have the ability to analyze the fake and the genuine. Don’t be misguided and instead, work as an intellect. In the process, you will learn a lot and eventually, you will be a professional.
03. Utilize Minimal Resources
Do you think that you need a professional DSLR camera to start your blog? No, you are wrong. If you cannot buy a camera, it does not mean that you cannot start your blog. In the starting, you can focus on other aspects that don’t require a camera.
The essence of the advice is that it is all about the start. When you start working, after some time, you can buy a professional camera. For the time being, use your phone camera or digital camera innovatively. With optimum settings, you can click great pictures that could match professional photographs.
04. Identify your strengths
Writing content in a personalized way is the new trend. Nobody likes to read boring content that does not create a connection. You can write your experiences in the form of stories. I am sure that your audience will love it. You should create an amalgam of your strengths and stories.
For example, you are outstanding with the selection of traditional Indian sari for a bride. Now, you can curate content on this topic and weave a story around it. The story may be genuine or a play of your creativity. It should resonate with the readers.
05. Define your Niche
Admit it; the fashion industry is too vast. If you say that you can work on all the topics, you are going in the wrong direction. If you try to elaborate on all topics, you will not be able to give your best. You can choose your category on the basis of your expertise or from the following options:
- Kids Fashion, Teenagers Fashions (Pre-teens, mid-teens, and teens), Adult’s Fashion (Men and Women)
- Personal Style: Retro, Avant-garde, College, and High School
- Winter Fashion, Summer Fashion, Spring Fashion, Autumn Fashion
- Work Wear: Corporate Men and Women, Creative, Maternity
- Jewelry and related accessories
- Hats: Men. Women, Funky, Classic, Vintage, New
- Men and Women Shoes and related accessories
- Luxury Handbags, Contemporary styles
- Lingerie: Vintage or Modern
- Cinema Fashion, Music Fashion, and Television Fashion
- Fashion according to Budget
So, if you are not sure about your expertise, you can choose from the above-listed categories. There are two options for you. First, you can choose from existing categories you are familiar with and start working on them. Gradually, you will gain knowledge and expertise in that related category. Secondly, you can pick a broader category like Women. It will cover all the aspects of clothes, jewelry, shoes, and so on. However, it requires consistent effort and good management skills.
06. Learn Networking
If you want to succeed, you should learn networking. Networking is the most crucial way to set up your reputation and credibility. Without marketing and networking, your content will be a waste.
Guest posting is one of the most feasible ways for networking. First of all, you will develop a relationship with another blogger. Secondly, you will be able to target a dedicated audience without any extra effort. You just need to contribute a quality post on another fashion blog.
When readers comment on your post, give them a befitting reply to show that you value their opinions. Get active on social media platforms. Share your posts, other’s quality posts, videos, and images related to your category. This will help in growing your traffic.
Connect with fellow bloggers and create a symbiotic relationship for a bright future:
- We Wore What
- Coco’s Tea Party
- All the Pretty Birds
- 5 Inch and Up
- Man Repeller
- Nadia Aboulhosn
- Blonde Salad
- Camille Over the Rainbow
- Red Carpet Fashion Awards
- Park & Cube
- Advanced Style
- In Detail
- Vanessa Jackman
Don’t get confused between WordPress.com and WordPress.org. The former provides free hosting and domain name. The latter requires paid hosting and personal domain name. So, why not choose the free one?
WordPress.com provides limited space. In the future, it will be a problem when you have many posts in your blog. You cannot use third-party plugins and premium themes on it. This means that you are confined in a box, and you cannot be creative at all. Moreover, your account can be terminated without any prior notice.
WordPress.org provides you with awesome features and full customization control. You can expand your business with unlimited space, personal domain name, innovative plugins, and premium themes. You can optimize it for search engine and social media for better reach.
Buy Domain Name and Web Hosting
There is a lot in a name! It is your identity, your brand, your creativity. Before starting a blog, you have to choose a domain name. It should be creative and related to your niche. There are various reputed online vendors that provide domain names at a reasonable price:
The next step is to purchase web hosting for your blog. You should choose a reliable web hosting provider that provides best rates and dedicated support 24*7.
I recommend you to go for Bluehost because they are in the web hosting business for many years and well aware of the process to manage websites. Also, you get a domain name for free with your hosting account, that will save your $15.
BlueHost is one of the most widely used and recommended hosting providers. They are reliable and experienced to make sure that your business is safe. They offer affordable plans with all the features and easy to use control panel. Also, you will be able to create email IDs with your own domain name without any extra cost.
- Visit BlueHost
- Search for the desired plan
- Sign up on the website for making a purchase. Select the package; pay the billed amount for the stipulated duration. You can also avail add-on services
- You will get your domain name for free that you can select while purchasing the plan
- You will have easy to use control panel to manage your site
- WordPress will get install on the domain
- Your fashion blog is ready! You just need to change the theme, install some plugins, and start writing awesome content
Best Fashion WordPress Themes
Once the domain is bought, and WordPress installed, you need a fashion theme to set up a customized blog. Here are some recommendations.
Tempest is a great looking modern fashion magazine WordPress theme that offers you amazing design to attract users to your site. You can present your content in a stylish way with breathtaking images so that your users are engaged with your content.
Piemont is another beautiful fashion magazine theme that comes with a variety of different blog design options to choose from. You will get the demo content with the theme and a one-click demo import option to make sure that your site is ready within a few minutes.
It’s a very clean, quick and SEO friendly design to make sure that your content gets much better ranking in search engine results. Also, this theme is perfectly compatible with the WooCommerce plugin to make sure that you can create your online fashion shop with this theme.
You will find a huge list of amazing fashion blog WordPress themes here in this post, you can select any theme from that list and get started with your site.
Must have Plugins
Photospace Gallery: When you wish to load multiple images with a drag and drop option, this is the plugin for you. You can also add a title, description, and alt text for the image.
Pinterest Hover Pin-It Button: Pinterest and Instagram are the most preferred plugins for fashion blogs. With this plugin, readers will get an option of sharing images when the cursor hovers upon the images.
EWWW Image Optimizer: For faster loading time and optimisation of images, choose this plugin. Your readers will have a blazing experience on your fashion blog.
Once all these are plugged in and setup, you can start creating and publishing your first blog post.