Your domain name is your identity in the online world, so proper brainstorming should be done when choosing one.
Whether you’re engaged in e-commerce, a small business, a firm, or you own a big company, selecting the best domain name is crucial to make sure you get a great web presence.
In this post, you’ll learn more about the domain name and its importance to your business.
By doing so, you’ll take appropriate steps to ensure you choose the right domain name that best represents your business website.
Establish Your Brand Identity and Reputation
A domain name speaks for itself, so your domain name should be powerful. You can establish your brand identity by choosing a domain name that best represents your brand.
That’s why most domain names include the name of the company or the name of the business owner.
A domain name is used in the URL, such as the URL https://www.microsoft.com/en-us for the domain name microsoft.com, representing dozens of IP addresses, like 18.104.22.168.
The IP bears the hostname tide519.microsoft.com and the organization, Microsoft Corporation.
Given this example, the first thing you have to do is to choose a domain name registrar or a domain registration company.
A domain name registrar offers service that allows you to register and purchase a domain name. Choose the best domain registration company that offers flexible terms when it comes to domain transfer, add-on services, expiration policies, and pricing.
Make sure it has been accredited by the Internet Corporation for Assigned Names and Numbers or ICANN, which is a non-profit organization delegated to manage domain names or the Domain Name System (DNS).
Here are some tips when choosing a domain registration company:
Added Site Protection
As a website owner, you don’t want other entities to use your domain name, most especially if you worked so hard to establish a proper identity through your marketing efforts.
There are horrible stories wherein a domain name is unassigned from one site and assigned to someone else. That’s why you need to review the domain name registrar’s expiration policy.
Here are some tips when checking the domain name registrar policy:
Promotes a Good User Experience
A good domain name should reflect your brand’s vision and mission. It should give users a clear signal of what to expect from your site.
A good domain name should intrigue users, making your website unforgettable or easy to remember. You want online users to be able to instantly type and enter your domain name into the web browser to explore your content.
Increases Your Web Traffic
A good domain name can get you intelligent traffic through search engine optimization or SEO. It’s good to start working on your site SEO before launch, which should begin with the right choice of the domain name.
Incorporating commonly used words or keywords to find related products and services to your domain name can undeniably help increase your web traffic.
Helps With Your Marketing
Keyword-specific domains usually have better clickthrough rate or CTR than those generic domain names. It’s because these domain names grab more attention, thus generating more clicks.
Online users are always searching for something specific, so there’s an increased urge to click a site when exposed to the keyword domain.
Now you know how important choosing a good domain name is for your business.
It will help you establish an excellent reputation for your website, increase your traffic or visitors, as well as aid you with your marketing efforts. Most of all, you create a positive user experience so people can easily remember your site or business.