Native Advertising Platforms are an amazing source for entrepreneurs to drive great traffic to your website. Today a lot of publishers and advertisers are using native ads on their sites to enhance their revenue.
The best thing about using these platforms is the way your posts and sites get highlighted. It is so beautifully done that it does not look like advertising at all.
The native advertising platforms work perfectly for the lifestyle, viral content, fashion related content and anything else that can capture the visitor’s attention quickly.
There are websites that are driving millions of traffic every month through native ad networks. So, it is extremely important to understand how the native ad networks work and how you can optimize it for maximum return.
The traffic arbitrage business uses native advertising networks to drive traffic and make the profit from that. Traffic arbitrage is a big topic in itself and you have to do a lot of study, and testing before you can actually make a good profit out of that.
In simple words, driving traffic for a cheaper rate and earning revenue with that traffic is the core of arbitrage business.
However, not all traffic arbitrage businesses make money. So, you have to do a lot of testing with different native advertising networks before you break even or earn revenue.
If you have no clue about how it works, it will not take long for you to lose a lot of money for no profit. So, do study it thoroughly before you get into this business.
In today’s post, I will tell you about some of the most amazing platforms that can help you create a buzz amongst your followers.
What Are The Best Native Advertising Platforms?
There are a number of new and old native ad platforms, we have listed the top options from the available lot.
ReklamStore SSP is one of the best native advertising platforms for small and medium-size publishers. ReklamStore’s native ads are fully responsive which means native ads act like the content of that medium and the format of this kind of ads fit into the design of the website.
It’s extremely easy to start using ReklamStore SSP as they are only asking for to signup, add your webpage to their platform and place the advertising code on your website.
They are offering high eCPM rates and high fill rate all the time. No matter what your target audience is, they have unlimited advertising demand for all GEOs and verticals thanks to its header bidding technology.
ReklamStore SSP has a timely payments policy and makes publisher payments via PayPal and Wire transfer.
Taboola is considered to be one of the biggest platforms for discovering content online by content recommendation, audience acquisition and of course native advertising.
This platform can be used by publishers to encourage its users to read and view more content on a small platform.
It is also known to help its users gain revenues for referral traffic. You can definitely give this platform a try if you are looking for one that offers native advertising services.
Some of the biggest names in the content industry such as MSN, Mashable, NBC News is using Taboola as their revenue channel.
Also, as advertisers, you get the option to showcase your content in the biggest content sites on the internet.
AdPushup is an ad network with advanced revenue optimization features such as ad layout optimization, header bidding, innovative ad formats (including native), ad mediation, adblock recovery, and AMP conversion.
AdPushup is a managed service, i.e., publishers don’t have to do the heavy lifting of managing their ad operations—the ad ops team at AdPushup will take care of that.
In addition, they have demand partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and Criteo, among others.
Their ad optimization tools coupled with premium demand from helps publishers deliver better user experience and achieve higher CTRs and CPMs, with an average revenue uplift of 33% for their publishing partners.
An experienced team in the advertising field that has been around for years offers you a different kind of revenue stream for your business.
If you are an online publisher and wish to monetize your traffic with EvaDav the process is simple and quick.
The advantage of this platform is that it has a higher click-through rate and covers all geo-locations.
It’s a new kind of product with push notifications. A small popup will appear on the users’ screen which generally has a higher rate of conversion.
The publishers get weekly payment through PayPal and other leading payment options.
You also have the option to make some extra money through the referral program that offers 5% of the revenue from the referred publishers.
SmartyAds Supply Side Platform is a revenue optimization platform for media-sellers, positioned as a solution that utilizes cutting-edge programmatic technologies for successful mobile and desktop traffic monetization from native, video, rich media and banner formats.
The proprietary platform enhances the capacity of native advertising with header-bidding and mediation, direct deals and innovative ad formats that boost yields, fill rates and user engagement.
Requirements & Payment
- CPM: USD 10 and above for Tier 1 traffic
- Min. Traffic: ~300 000 monthly views
- Payment: NET 60 basis.
Outbrain is a leading native advertising platform that specializes in presenting sponsored web links. This beautiful platform will help you to get discovered by visitors on the leading publishers’ website.
To help your site grow and gain traffic Outbrain pays its publishers to put your links on their site.
By doing that it ensures that anyone who visits the publisher’s site, discovers your site too. You can see in the image below, sites like CNN is using Outbrain as their revenue model.
Revcontent is another very popular native ads platform that is used by some of the biggest names in the industry such as Forbes.
For publishers, they have great payouts as high as $40 RPM. So if you have a quality site with huge traffic, you can make handsome revenue through Revcontent.
Google AdSense is one of the most popular and oldest ad networks on the internet. It has a huge advertisers and publishers network, so it can easily beat any of the other ad networks.
AdSense has the biggest names in the business using its ad platform. They offer a variety of different ad types to choose from and native ads like other native network are just one of them.
Facebook Audience Network
If you have a good amount of mobile traffic, the Facebook Audience Network might be the perfect solution for you.
The Facebook Native Ads team have fully customized the design of the ad to make it perfectly fit with any design. It will blend with your site’s content and not annoy the visitors in any way.
As this network is managed by Facebook, you can expect top quality ads and a great experience for the users as well.
Nativeads is another brilliant source where you can advertise your service or product to gain more visitors and traffic. This platform beautifully matches the form and function of the site where it will display your ad.
This can either be in the form of a video or an article that is created specifically to promote your service or product. The smart way in which it does it does not make it look like an advertisement at all.
If you want to increase the engagement of visitors on your site or blog, then Disqus is the platform you should start using right away. Disqus helps publishers to earn revenue through native advertising.
It helps you get noticed by readers and visitors by initiating comments on blogs and websites. It offers several subscription plans to its users. You can select the one you think suits you the best.
TripleLift uses its advanced technology to enable and optimize programmatic native advertising capabilities. It studies your product or service and works on a way to make it look perfect on the publisher’s site.
TripleLift turns your content into beautiful in-feed native ads and makes them appear on the publisher’s site to help you attract more traffic and gain more income.
Another brilliant option that you surely need to try is the platform called ShareThrough. Like all other native advertising platforms, this one too makes your product or service appear on various platforms so that it gets noticed by the visitors of the publishing platform.
This platform does its best to make your product or service fit on the site of the publisher.
Gemini by Yahoo
The success stories of Yahoo needs no mention. As part of its bigger ventures, Yahoo initiated this advertising platform called Gemini to help advertisers and publishers alike to reach out to more viewers.
It does great work to help people like you to gain more traffic and increase your sales.
This one is another technologically advanced real-time traffic bidding platform that you will love using for advertising your business.
It offers you all the opportunities to target your traffic based on your requirements. this may either be a specific region, country, city, a particular day of the week or anything similar.
Getpolymorph is another amazing platform that is known for creative ideas to generate advertisements for you.
It is a fantastic option if you want to increase your revenue, reduce cost and let people know about your product or services in a creative way.
It will help you present your product and service to millions of people in such a way that it won’t even look like an advertisement to them.
These were some of the platforms that you may like to approach to advertise your business. We will keep adding more numbers to this post.
You can let us know about any other platform that you have used and would like us to recommend to our readers. We would love to add them to our list.