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10 Different Products to Stock in Your Ecommerce Store

If you are managing an eCommerce business, selecting the right product is very important. Here's a guide.

Products in eCommerce Store

To succeed in eCommerce, you need high-demand products and exceptional marketing. While stocking more high-demand products does lead to more competition, it also gives you access to a vast market. What separates you from other businesses in your marketing and value proposition?

However, only the most dedicated and driven individuals will succeed in sales because they need to keep learning, researching new products, and changing their storefronts and items.

But what items should appear in your eCommerce store, and is it okay to showcase more than one item? What products will be popular in online stores in 2023 and beyond? 

Let’s take a look.

How Dropshipping Lets You Sell a Huge Range of Products

Dropshipping is a retail fulfillment method where you don’t create or keep your products in your own warehouse. Instead, you buy inventory as needed from a third party, like a manufacturer or wholesaler, to fulfill items. This lets you sell a huge range of great products.

But when you adopt an eCommerce automation tool, you’re free to take a hands-off approach to order fulfillment, giving yourself more time to research the best products. With that said, your business shouldn’t try to sell every single product it can get its hands on, or its ROI will suffer.

For this reason, you should only stock products that fit your general audience. For example, if you’re in the fitness industry, you can sell health products and workout gear, but not games.

Dropshipping Products

10 Product Categories That do Well in eCommerce

Before discussing individual products that sell well, let’s look at product categories that have a lot of fans. If you can make a unique product in one of these categories, you’ll generate an ROI.

The following product categories are sure bets in eCommerce:

Clothing and Accessories: T-shirts, hats, dresses, and jewelry are popular in all demographics. Eco-friendly or sweat-shop-free clothing/accessories are on the rise.

Home Decor: From throw pillows to candles, home decor is popular because it allows customers to customize their living spaces. Art may also be included in this category. 

Electronics: You could sell gadgets like smartphones, laptops, and smart home devices. Smart technology, like smart lights, is becoming cheaper to produce and sell.

Beauty and Personal Care Products: Makeup, skincare, and hair care products are always a hit with consumers, but competition is fierce, making it hard to stand out.

Food and Beverage: If you have a food business, you could sell items such as coffee, tea, soda, and snacks. Non-perishables perform better because of their long shelf life. 

Outdoor Gear: Outdoor enthusiasts are always looking for the latest camping equipment, hiking boots, and kayaks. Custom lures or fishing poles often sell well. 

Pet Products: Most people treat their pets like human children, which opens up a massive market for specialty pet food, toys, and grooming supplies.

Toys and Games: This category spans a lot of different product types, like video games, puzzles, board games, and dolls. Some people create all-encompassing geek shops.

Books and Media: These businesses sell physical copies of books, as well as ebooks and audiobooks. This type of media translates well to online eCommerce stores.

Art and Collectibles: Some artists will sell their own paintings, sculptures, and vintage items in their own stores, while others will sell prints on behalf of other artists.

Remember to consider the demand for these products in your target market, as well as the cost of sourcing and fulfilling orders.

It may be helpful to test out different product categories to see what performs well in your store. Keep in mind that niche products can also perform very well.

For example, used woodworking CNC routers are meant for industrial applications, meaning they target manufacturers. With that said, plenty of businesses need these machines to produce a lot of products, meaning it’s easier to make sales in their market.

10 Products That Sell Well in 2023 and Beyond

According to year-over-year growth data, the following products will sell well in your store:

  • Power Tool Accessories: For power drills, impact drivers, and circular saws
  • Dog or Cat Toys: Including training toys, chew toys, and squeaky toys
  • Costume Shoes: Including pirate boots, superhero boots, and witch boots
  • Laptop Batteries: For students, freelancers, and busy business owners
  • Custom Shot Glasses: Including script shot glasses or cartoon shot glasses
  • Custom Slipcovers: For three-seated couches and single-seated chairs
  • Wall Plates and Covers: Including decorative wall plates and outlet covers
  • Baby T-Shirts: Including funny baby shirts and baby shower shirts
  • Curtain and Drape Rings: Including shower curtain rings and wooden rings
  • Cabinet Knobs and Handles: For vintage furniture and kitchen cabinets

Watch accessories, tumblers, model train sets, wedding dresses, and vehicle motor parts are also popular. However, don’t just rely on trendy products when creating an eCommerce site. Keep a bunch of go-to products in stock to attract loyal and new customers to your storefront. 

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