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Wix Review (2024): Pricing, Pros & Cons

Wix is a cloud-based web development platform that allows users to create HTML5 websites and mobile sites using their online drag and drop tools.

Ease of Use
Value For Money
Customer Support

What is Wix?

Wix is a cloud-based platform designed to help users create professional and personalized websites without the need for coding skills. It features an easy-to-use interface, a wide range of customizable templates, and extensive design capabilities. This platform supports the development of web presences for individuals and businesses alike, offering a suite of tools and features that address various website creation needs, essentially getting users started with Wix effectively. With its global user base and open Software Development Kit (SDK), Wix fosters a unique ecosystem for developers, designers, and online professionals to market their applications and services.

What is Wix Good For?

Wix excels at providing an accessible platform for website creation, making it particularly suitable for users with no coding experience and those who want to build a website with ease. It is ideal for creating professional websites, offering total creative freedom through its extensive design capabilities and a plethora of ready-to-use templates. Wix serves a wide range of website types, including business sites, portfolios, blogs, and e-commerce stores. The platform’s powerful technology and ease of use make it a top choice for building a personalized and professional web presence.

Who Should Use Wix?

Wix is designed for a wide range of users, from individuals looking to build a personal project or portfolio online to small and medium-sized businesses looking to build a professional web presence. It is also well-suited for freelancers, artists, and online merchants who need an intuitive platform like Wix to showcase their work or products. Affiliates, developers, and web designers can leverage Wix’s extensive user base and open SDK to market their applications and services, making the platform equally valuable for online professionals looking to expand their reach.

Wix Company Details Ltd., the company behind Wix, was founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan in Tel Aviv, Israel. As a cloud-based web development platform, Wix has grown significantly since its inception and is expected to have over 200 million users worldwide by 2023. Wix enables users to create professional and aesthetically pleasing websites through an easy-to-use interface and a wide selection of templates and design options. The company went public in November 2013, listing on the NASDAQ under the ticker symbol WIX. Since then, Ltd. has expanded its offerings beyond website creation to include solutions for online marketing, appointment booking, e-commerce and more. At last count, Wix employs thousands of people in several global offices, including the United States, Ukraine, Ireland, and Brazil, underscoring its commitment to providing comprehensive web development and business solutions on a global scale.

Company Name: Limited

CEO Name: Avishai Abrahami

Est Year: 2006

Employees: 1001-5000

HQ Location: Tel Aviv, Israel

Avishai Abrahami Wix CEO
Avishai Abrahami
Co-founder & CEO

Wix Demo & Media

Wix Top Features

Drag-and-Drop Website Builder

Wix's easy-to-use interface allows users to seamlessly create and customize their website by dragging and dropping elements.

Mobile Site Editor

Wix helps website owners customize the design and layout of their site for a seamless mobile experience.

Entrance Animations

Wix helps website owners and managers draw attention where they want it most by adding dozens of animation effects to their site.

App Market

Wix provides access to hundreds of third party applications that enhance the look and performance of websites and ultimately help grow the business.

Code Development Platform

Wix allows users to add code to their site for advanced design control and functionality.

Content Management System

With Wix, users can store and manage all of their website content in one place, as well as create CMS collections and dynamic pages without writing a line of code.

SEO Tools

Wix offers built-in SEO features, such as meta tags, customizable URLs, and a user-friendly SEO wizard, to help user optimize their website for better search engine rankings.

Membership and Restricted Access

Wix offers membership features that enables site owners to restrict access to certain pages or sections of their site.

E-commerce Functionality

With Wix, e-commerce store owners can create and manage an online store, including product listings, inventory management, and secure payment gateways.

Blogging Platform

Wix provides a powerful blogging platform with features like scheduled posts, social media integration, and commenting capabilities.

Pros of Wix

  • User-Friendly
  • Stunning Templates
  • Extensive App Market
  • Reliable Hosting
  • Customer Support

Cons of Wix

  • Limited Design Flexibility
  • Template Switching
  • Advertisements on Free Plan

Wix Pricing

Wix gets new users started with premium pricing plans that include 900+ free, customizable templates, a smart drag-and-drop editor, tools to boost your online presence, and more. Let’s examine some of the features of these plans below.
Business Elite
US$ 46 /month
Yearly Billing: NA
  • 15 Collaborators
  • Unlimited storage
  • Advanced Marketing Suite
  • Free domain for 1 year
  • Advanced site analytics
  • Accept payments
  • Advanced eCommerce
  • Advanced Developer Platform
US$ 22 /month
Yearly Billing: NA
  • 10 employees
  • 100 GB of storage
  • Standard Marketing Suite
  • Free domain for 1 year
  • Standard Site Analytics
  • Accept payments
  • Standard eCommerce
US$ 11 /month
Yearly Billing: NA
  • 5 employees
  • 50 GB of storage
  • Basic Marketing Suite
  • Free domain for 1 year
  • Basic site analytics
  • Accept payments
  • Basic eCommerce
US$ 7 /month
Yearly Billing: NA
  • 2 employees
  • 2 GB of storage
  • Light Marketing Suite
  • Free domain for 1 year

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User Reviews

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What Kind of Support Wix Offers?

Wix helps new and existing users get answers to their website related questions through its comprehensive help center, which features trending articles on the most popular articles at any given time. The Help Center contains various articles to help new users get started with Wix, create their website, account & billing, use the Wix mobile apps, connect a domain, manage a business and much more. Users may also contact the support team through email.
Email Support
Live Chat
Social Media
Forum & Ticket
Tutorial Videos & Documentation

Wix FAQs

Wix is a legitimate platform that allows individuals and organizations to create professional-looking websites without the need for coding skills. Its large user base and open SDK, along with a variety of design options, establish it as a credible website building and hosting service.
Wix is worth paying for due to its comprehensive suite of features and solutions tailored for both beginners and experienced users looking to create professional websites with total creative freedom, making it arguably the best website builder available. The platform’s versatility, combined with an array of customizable templates and an easy-to-use website builder, offers significant value.
Wix integrates with a variety of other software to enhance its functionality and value to users. These integrations include tools and applications from the Wix App Market for marketing, analytics, communications and social media, allowing for enriched website functionality and a more streamlined workflow.
Wix offers responsive design options, ensuring that websites look great and work efficiently on all devices, a critical feature offered by the best website builders. This feature is crucial for a modern web presence that caters to the different ways users access the internet.
Wix has extensive customization options for website design, allowing users to choose from a wide range of templates and use a drag-and-drop editor to create personalized websites. This allows for the development of unique, customized web presences that reflect an individual’s or organization’s brand and goals.
Wix does not claim ownership of user material; however, users do grant Wix permission to host this content on its platform. This agreement allows Wix to display user-created content as part of the service while recognizing the user’s ownership rights.
Wix provides users with free domain names for the first year as part of their premium plans, making it easier for users to establish a professional online presence. After the first year, users can renew their domain name for a fee. 
Hosting is included as part of the Wix package, providing users with a complete solution for building and managing their online presence. This service includes secure and reliable hosting without the need for separate arrangements.
Wix supports e-commerce functionality, allowing users to create online stores with secure payment methods, inventory management, and marketing tools that make it easy to seamlessly manage a product site. This allows businesses of all sizes to sell products and services directly from their Wix websites.
Wix ensures website security through the use of secure servers, SSL certificates, and compliance with international security standards. These measures protect websites and user data from unauthorized access and cyber threats, a critical aspect often highlighted in Wix reviews to reassure users.
Users can import and export certain types of content on Wix, which facilitates content management and migration, an important feature for those using Wix’s free plan. This feature supports operational flexibility and helps users effectively manage their web presence on their Wix site.
Wix websites can be optimized for SEO, providing users with built-in tools to improve their website’s visibility in search engines. This includes customizable URLs, meta tags, and the ability to add and edit structured data to increase search engine ranking potential.

Platforms Supported

Review Method

At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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