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Unbounce Review (2024): Pricing, Pros & Cons

Unbounce is a platform that enables marketers to easily create, publish, and test landing pages without the need for coding skills, improving lead generation and conversion rates.

Ease of Use
Value For Money
Customer Support

What is Unbounce?

Unbounce is a leading conversion platform designed to improve the efficiency of online marketing. Founded in 2009 by Rick Perreault and headquartered in Vancouver, Canada, Unbounce specializes in landing page optimization. It enables marketers to effortlessly create, test and refine landing pages without coding skills or IT support. Equipped with intuitive drag-and-drop functionality and comprehensive analytics, Unbounce aims to significantly improve companies’ online conversion rates and support their growth objectives.

What Is Unbounce Good For?

Unbounce excels at optimizing landing pages, making it an essential tool for increasing conversion rates. Its core strengths lie in enabling users to quickly create and edit landing pages through an easy-to-use drag-and-drop interface, conduct A/B testing to identify high-performing elements, and use detailed analytics to make informed optimization decisions. This platform is especially valuable for conducting landing page experiments and personalizing content to meet specific audience needs, ultimately driving more conversions.

Who Should Use Unbounce?

Unbounce is ideal for marketers, digital agencies, and e-commerce businesses looking to improve their online conversion rates without extensive technical expertise. Small businesses and freelancers will find the Essential Plan beneficial for affordable access to core features. Growing businesses can use the Premium plan to take advantage of advanced features such as A/B testing and client sub-accounts for scale. Larger businesses that require customized solutions and dedicated support are best served by the Enterprise plans. Overall, Unbounce is designed to meet the needs of a wide range of users, from startups to large enterprises.

Unbounce Company Details

Unbounce, the company behind Unbounce, was founded in 2009 by Rick Perreault and is recognized as a pioneer in the field of conversion optimization. Based in Vancouver, Canada, Unbounce has grown significantly since its inception by focusing on empowering marketers by simplifying the process of creating, testing and optimizing landing pages. This focus eliminates the need for extensive IT or development resources, streamlining digital marketing efforts. Unbounce’s innovative approach to landing page optimization, combined with its easy-to-use drag-and-drop features and comprehensive analytics, positions the company as a leader in helping businesses improve their online presence and conversion rates. With flexible pricing models designed to accommodate a range of business sizes and needs, Unbounce demonstrates a commitment to accessibility and excellence in the technology industry.

Company Name: Unbounce Marketing Solutions, Inc.

CEO Name: Steve Oriola

Est Year: 2009

Employees: 101-250

HQ Location: Vancouver, British Columbia, Canada

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Steve Oriola

Unbounce Demo & Media

Unbounce Top Features

Drag-and-Drop Builder

Easily create custom landing pages without coding using Unbounce's intuitive interface.

A/B Testing

Optimize campaigns by testing different page variations to find the most effective elements.

Conversion Tools

Increase conversions with features such as pop-ups, sticky bars, and dynamic text replacement.

Mobile Responsiveness

Ensure a seamless user experience across all devices with mobile responsive designs.


Connect to popular marketing tools like HubSpot and Mailchimp to streamline workflows.

Dynamic Text Replacement

Personalize landing page content based on visitor search terms for increased relevance.

Customizable Templates

Choose from a variety of professionally designed templates or create your own from scratch.

Lead Capture Forms

Capture leads easily with customizable forms and integration with CRM platforms.

SSL Encryption

Secure data transmission and build trust with visitors with SSL encryption on all pages.

Analytics and Reporting

Gain valuable insight into campaign performance with detailed analytics and reporting.

Pros of Unbounce

  • Intuitive drag-and-drop interface.
  • Extensive template library.
  • Robust conversion optimization tools.
  • Seamless mobile responsiveness.
  • Integration with marketing platforms.
  • Comprehensive A/B testing capabilities.
  • Cons of Unbounce

  • Higher pricing for premium features.
  • Learning curve for beginners.
  • Limited advanced customization options.
  • Occasional interface glitches reported.
  • Dependency on internet connection.
  • Unbounce Pricing

    Unbounce offers flexible pricing plans tailored to different needs. The Essential plan starts at $72/month and includes all core features for small businesses and freelancers. The Premium plan, starting at $120/month, includes advanced features like A/B testing and client sub-accounts, ideal for growing businesses. For larger businesses, customized Enterprise plans are available, offering personalized solutions and dedicated support.
  • Easily build and launch high-converting landing pages for any campaign
  • Landing page builder
  • Unlimited landing pages, popups, and sticky bars
  • Form builder
  • Free page hosting
  • Built-in AI copywriting
  • Custom scripts
  • 1,000+ integrations and apps
  • Unlimited conversions
  • 1 domain
  • Up to 20,000 unique visitors
  • Customer support though phone, email, and live chat
  • Experiment
  • Test your page content with unlimited multivariate and A/B testing
  • Everything in Build, plus.
  • Unlimited A/B testing
  • Test unlimited page variants
  • Advanced reporting
  • Dynamic text replacement
  • Industry benchmark insights
  • Unlimited conversions
  • 2 domains
  • Up to 30,000 unique visitors
  • Customer support through phone, email, and live chat
  • Optimize
  • Use Unbounce AI to boost your post-click conversion rate by up to 30%
  • Everything in Experiment, plus.
  • AI traffic optimization
  • Visitor behavior insights
  • Advanced targeting
  • Custom scheduling
  • Unlimited conversions
  • 3 domains
  • Up to 50,000 unique visitors
  • Customer support through phone, email, and live chat
  • Concierge
  • Maximize your conversions with dedicated support and room to grow
  • Everything in Optimize, plus.
  • Dedicated customer success manager for ongoing support
  • Access to implementation services
  • Client and user management
  • Unlimited client instances
  • Audit logs
  • Unlimited conversions
  • Starting at 5 domains
  • Starting at 100,000 unique visitors
  • Flexible add-on plans to pay as you grow
  • Customer support through phone, email, and live chat
  • Unbounce Price Comparison

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    What Kind of Support Unbounce Offers?

    Unbounce provides world-class support for its users. With an extensive knowledgebase, live chat and email support, help is readily available for any questions or issues. Additionally, phone support is available during business hours for immediate access to expert advice. Users can rely on Unbounce’s responsive and helpful support team to help them overcome any challenges they may encounter.
    Email Support
    Live Chat
    Social Media
    Tutorial Videos & Documentation
    Phone Support
    Tutorial Video & Help Documentation

    Unbounce FAQs

    Unbounce is a legitimate conversion platform founded in 2009 and headquartered in Vancouver, Canada. Offering advanced features such as intuitive drag-and-drop functionality and A/B testing, it has established itself as a trusted solution for marketers looking to optimize their online conversions.
    Unbounce is worth paying for due to its comprehensive suite of features designed to improve online conversion rates, including landing page creation, testing and optimization. With flexible pricing plans tailored to different business sizes and needs, starting at $72/month, Unbounce offers value for freelancers, small businesses, and large enterprises looking to drive growth.
    Unbounce offers integrations with a wide range of other software to extend its functionality and simplify workflows, including email marketing platforms, CRM systems, analytics tools, and more. This connectivity allows users to streamline their marketing efforts and better manage their landing page performance.
    Unbounce differentiates itself from the competition with flexible pricing plans to fit a variety of needs, from small businesses to large enterprises, starting at $72/month. Its unique features include intuitive drag-and-drop functionality, robust analytics, and extensive A/B testing capabilities, making it a competitive option in the market.
    Yes, Unbounce pages can be optimized for mobile. The platform offers responsive templates and features that ensure landing pages look and perform well on smartphones and tablets, catering to the growing mobile user base.
    No, Unbounce does not require any coding skills to create landing pages. Its drag-and-drop functionality is designed to empower marketers to create, customize, and optimize landing pages without the need for IT or development resources.
    Unbounce’s A/B testing feature allows users to create variations of their landing pages to test different elements (such as headlines, images, and call-to-action buttons) against each other. By directing traffic to these variations, Unbounce collects performance data to determine which version generates higher conversion rates, enabling data-driven optimization decisions.

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    At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

    Affiliate Disclosure: BeginDot is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

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