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[begindot_kkstarratings] Review (2024): Pricing, Pros & Cons

Toast is a comprehensive cloud-based restaurant software platform designed to streamline operations, increase efficiency, and enhance the dining experience through features such as point of sale (POS), digital ordering, and employee management.

Ease of Use
Value For Money
Customer Support

What is Toast?

Toast, Inc. is a technology company that develops cloud-based restaurant management software. Based in Boston, Massachusetts, Toast provides an integrated platform designed specifically for the restaurant industry. This platform, which runs on the Android operating system, provides an all-in-one solution that includes a point-of-sale (POS) service, guest marketing, digital ordering and delivery, and payroll and HR services designed to simplify restaurant operations, enhance the guest experience, and optimize business results.

What is Toast Good For?

Toast is particularly effective at improving restaurant operations through its comprehensive software solution. The platform excels at streamlining POS processes, facilitating efficient digital ordering and delivery, managing human resources and payroll, and leveraging guest marketing tools to engage customers. These capabilities make Toast an invaluable asset for restaurants looking to increase sales, build a motivated workforce, ensure operational efficiency, and improve overall guest satisfaction through their online ordering system.

Who Should Use Toast?

Toast is designed for restaurateurs and food service operators of all sizes. From small local eateries to small businesses and large food chains, the platform offers scalable solutions that can be tailored to meet the specific needs of each establishment. Business owners, restaurant managers, HR and payroll administrators, and front-of-house staff will find Toast’s suite of tools useful for streamlining daily operations, improving team performance, and driving business growth. Company Details

Toast, Inc., the company behind Toast, is a leading American provider of cloud-based restaurant management software headquartered in Boston, Massachusetts. Founded to address the complex operational needs of restaurants, Toast, Inc. offers an innovative, all-in-one POS system that runs on the Android platform. With a mission to empower restaurants of all sizes to improve their operations and guest experience, Toast, Inc. has become a central platform that combines extensive restaurant industry knowledge with sophisticated cloud-based software and robust restaurant-grade hardware. The company’s comprehensive solutions support multiple restaurant functions, including POS, guest marketing, digital ordering and delivery, and payroll and HR, making it a critical technology partner for the hospitality industry.

Company Name: Toast Inc.

CEO Name: Aman Narang

Est Year: 2011

Employees: 1001-5000

HQ Location: Boston, Massachusetts, United States

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Aman Narang
Co-CEO Demo & Media Top Features


All-inclusive administrative tools to handle every facet of the restaurant, from creating menus to keeping track of inventories.

Menu Building

A menu creation and customization interface that is easy to use, with options for editing pricing, descriptions, and graphics.

Inventory Management

Tools for monitoring and controlling stock levels, such as low-stock notifications that are sent automatically.


Integration for smooth finance administration with accounting software.

Reporting & Analytics

Toast helps restaurant owners and managers track sales, inventories, and other important variables with comprehensive reporting and analytics feature.

Loyalty Management

A loyalty program designed to recognize and reward loyal consumers.

Meal Service

Features like table management and check adjustment are for dining service management.

Payment Gateway

Payment gateway integration provides safe and practical payment processing.

Kitchen Tickets

Simplified ticketing system for the kitchen to facilitate effective order handling.

Takeout & Delivery

Online ordering, delivery tracking, and other takeaway and delivery order management tools are included.

Pros of

  • Easy-to-use UI with a short learning curve
  • Fast, effective, and simple to set up
  • Rich in features
  • Seamlessly integrated for online delivery
  • Enhanced flow and efficiency
  • Save credit card details for convenient payments.
  • Cons of

  • Absence of software update alerts
  • Discontent with the customer support
  • Issues with payroll and bank account management.
  • Technical assistance is vague and slow.
  • Pricing

    Toast offers three main price points. Each plan is ideal for either single-location restaurants needing 1-2 terminals to get up and running, restaurants looking to get started with core functionality and flat-rate processing, or all restaurants ready to drive more revenue and streamline operations with the full Toast platform. See the chart below for more details on these plans.
    Starter Kit
    $0 /month
    Yearly Billing: NA
    • Cloud-based Point of Sale
    • Hardware configuration includes one terminal. (Additional devices at additional cost.)
    • Additional add-ons included
    Point of Sale
    $69 /month
    Yearly Billing: NA
    • Cloud-based Point of Sale
    • Custom hardware configuration
    • Additional add-ons included
    Build Your Own

    You choose the features that meet your needs. Solutions include, but are not limited to

    • Online ordering and delivery
    • Easily integrated payroll and tip manager
    • Automated inventory
    • Employee benefits
    • Employee scheduling
    • Guest marketing, loyalty and gift cards
    • Pair with hardware setup of your choice Price Comparison

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    User Reviews

    0.0 out of 5 stars (based on 0 reviews)

    There are no reviews yet. Be the first one to write one.

    What Kind of Support Offers? provides its users with extensive support. This includes a committed support staff that can be reached by chat, email, and phone. To further assist users in navigating the platform, there is a comprehensive knowledge library that includes articles, tutorials, and guides.

    To understand more about the capabilities and functioning of, users can also access webinars and training courses. All things considered, Toast is dedicated to offering top-notch customer service to guarantee a seamless and fruitful experience for its users.

    Email Support
    Live Chat
    Social Media
    Forum & Ticket
    Phone Support
    Tutorial Video & Help Documentation
    Webinars FAQs

    Toast, Inc. is a legitimate American cloud-based restaurant management software company. It offers an all-in-one point of sale (POS) system designed specifically for the restaurant industry, providing a comprehensive solution for restaurant operations.
    Toast is worth paying for if a restaurant is looking to streamline its operations and improve the customer experience. Its all-in-one platform offers functionality for POS, guest marketing, digital ordering and delivery, and payroll and HR, making it a valuable tool for restaurants of all sizes. 
    Toast offers integrations with a variety of other software to enhance its functionality. These integrations include popular accounting software, payment processing solutions, and other tools designed to help restaurants manage their operations more efficiently.
    The typical processing fee for credit cards through Toast varies depending on the specifics of the transaction and the agreement with the restaurant. However, it is competitive with industry standards for payment processing services.
    The percentage of revenue Toast takes depends on the services the restaurant uses and the fees associated with those services. This may include, but is not limited to, subscription fees for software access and transaction processing fees. The exact percentage will vary based on the individual agreement between Toast and the restaurant.
    Toast provides robust security features to protect restaurant data and customer information. These include data encryption, secure payment processing, and adherence to industry-standard security protocols.
    Toast is designed to handle online and mobile ordering, allowing restaurants to accept orders through their website, the Toast mobile application, or integrated third-party platforms. This provides a seamless digital ordering experience for both the restaurant and their customers through Toast’s restaurant POS system.
    Toast supports restaurant marketing through its guest marketing tools, which allow restaurants to engage customers with targeted marketing campaigns, loyalty programs, and personalized communications to increase customer loyalty and drive sales.
    Toast provides extensive training resources, including online tutorials, webinars, and customer support services to ensure that restaurants can fully leverage the platform’s capabilities and maximize their investment.
    Toast is designed for quick service restaurants, offering fast, reliable order and payment processing, along with features such as inventory management and customer engagement tools to meet the unique needs of the fast-paced quick service environment.

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    At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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