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Based on 1558 user reviews, Shopify has an overall rating of 1.54 out of 5 stars.


Shopify Review (2024): Pricing, Pros & Cons

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses to set up, manage, and scale their online and physical sales.

Ease of Use
Value For Money
Customer Support

What is Shopify?

Shopify is a comprehensive e-commerce platform that allows individuals and businesses to create and manage their online stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake, the Canadian company, headquartered in Ottawa, Ontario, has grown to support over 1.58 million websites in 175 countries. Its platform offers a wide range of services and tools designed to simplify the process of selling online, from storefront design and product management to payment processing and shipping. Shopify’s mission is to simplify the eCommerce experience and make it accessible for users to start, run, and grow their businesses effectively.

What Is Shopify Good For?

Shopify excels at providing an easy-to-use platform for e-commerce activities, including setting up online stores, managing inventory, processing orders, and conducting sales analytics. It is particularly adept at providing scalable solutions for businesses of all sizes, from small startups to large enterprises. With customizable themes, a comprehensive app store, and a robust support community, Shopify is ideal for those looking to establish a professional online presence and expand their market reach. In addition, the platform’s multiple pricing plans and built-in features help businesses streamline operations and increase revenue streams.

Who Should Use Shopify?

Shopify is designed for a wide range of users, including entrepreneurs, small businesses, and large enterprises looking to launch or expand their online sales channels. It is suitable for merchants in various industries, such as retail, fashion, electronics, and more, who want to sell products or services online. In addition, Shopify is a valuable tool for individuals with little to no technical experience in web development, as it offers an intuitive interface and comprehensive resources for building and managing an online store. The platform’s scalability also makes it ideal for businesses poised for growth, providing advanced features and support as their needs evolve.

Shopify Company Details

Shopify, a Canadian e-commerce company, was founded in 2006 by Tobias Lütke, Daniel Weinand and Scott Lake. Headquartered in Ottawa, Ontario, Shopify’s primary mission is to simplify the process of starting, running, and growing a business for its users. Since its inception, Shopify has experienced significant growth and now powers more than 1.58 million websites in 175 countries worldwide. It has been instrumental in generating more than $444 billion in global economic activity. By 2021, the company reported total revenue of $4.611 billion, establishing itself as one of the top 20 publicly traded companies in Canada. With its comprehensive platform and various pricing plans tailored to different business needs, Shopify continues to play a pivotal role in the global ecommerce landscape.

Company Name: Shopify Inc.

CEO Name: Tobias Lütke

Est Year: 2004

Employees: 5001-10000

HQ Location: Ontario, Canada

Tobias Lütke CEO Shopify
Tobias Lütke
CEO at Shopify
Allan Leinwand CTO Shopify
Allan Leinwand
CTO at Shopify

Shopify Demo & Media

Shopify Top Features

Trustworthy Solution

Shopify is one of the biggest online brands and you can trust the platform for your business.

Drag and Drop Website Builder

Shopify offers a simple drag-and-drop website builder to make it easier for users to create a website.

Ready Website Templates

Shopify offers ready-to-use website templates to get started quickly. You can select a template as per your niche.

Optimized Checkout Process

Shopify comes with a perfectly optimized checkout process for better conversion.

Abandoned Cart Recovery

Shopify gives you the option to recover abandoned carts to increase the overall revenue from your business.

Manage Daily Operations

You can use the Shopify platform to manage your product inventory, track payments, and get real-time statistics.

Order Fullfillment

Shopify comes with an order fulfillment network to help businesses full orders with ease.

Marketing Automations

Shopify comes with a number of integrations to make the marketing process easier for your business.

Sell Globaly

Shopify gives you the platform and tools to sell your products worldwide. So, you will have bigger marketing to increase revenue.

Hundreds of App Integrations

Shopify comes with the option to integrate your store with hundreds of other apps to make your management process easier.

Pros of Shopify

  • Simple drag-and-drop site builder
  • Ready to use website templates
  • Complete product inventory management
  • Offers order fulfillment options
  • Hundreds of app integrations

Cons of Shopify

  • Limited design options
  • The learning curve for newbies
  • Relatively costlier

Shopify Pricing

Shopify offers 3 plans to choose from and you may get a 25% discount when you choose the yearly billing option.

Here’s the detailed pricing.

Services ProvidedBasic – $29/monthShopify – $79/monthAdvanced – $299/month
Staff Accounts2515
Inventory LocationUp to 4Up to 5Up to 8
ReportsBasicProfessionalCustom Report Builder
Transaction Fees2%1%0.5%
Shipping DiscountUp to 77%Up to 88%Up to 88%

Shopify Price Comparison

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User Reviews

1.5 out of 5 stars (based on 1,558 reviews)

AGAIN shopify checkout is down!!!!!

February 15, 2024

AGAIN shopify has admitted in support chat messing with the checkout, guess what sales have dropped off a cliff for a few days now and even me going in setting and reverting to old checkout hasnt fixed it, customers calling cant checkout, 30 orders a day today had 2 and huge abandon rate but the so and so at supoport will lie off a sheet and say no issues…;are they purposely destroying small business im now wondering as owned by billionaire globalist harley finklestein now… do the maths all mates with jeff at amazon etc!

Avatar for Justin
Review Source: Trustpilot

Super easy to jump start your business!

February 15, 2024

Super easy to jump start your online business! I love all of the integrations and apps!

Avatar for Carrie
Review Source: Trustpilot

Great company!

February 14, 2024

Great company!We use them for almost 3 years as a merchant & everything is perfect!

Avatar for Julius
Review Source: Trustpilot

Never use this company services

February 12, 2024

Never use this company services, their custom service are very worst. Never recommend their services.

Avatar for RAY
Review Source: Trustpilot


February 11, 2024

scam . i was scammed looking at solar panels and got scammed.//dynamosupply.myshopify/

Avatar for dooja Smoke
dooja Smoke
Review Source: Trustpilot

What Kind of Support Shopify Offers?

Shopify is a very popular product and it comes with a large number of educational materials to guide users. They have a comprehensive learning portal where you can find answers to most of their questions. They educate the users through their blogs, business courses, guides, podcasts, and more. You can also get in touch with their 24/7 customer support team in case of any issues.
Email Support
Forum & Ticket
Tutorial Videos & Documentation

Shopify FAQs

Shopify is a legitimate e-commerce platform founded in 2006 and headquartered in Ottawa, Canada. It powers more than 1.58 million websites worldwide and has helped generate more than $444 billion in global economic activity, demonstrating its credibility and widespread acceptance among online businesses.
Shopify is considered worth paying for because it offers a comprehensive suite of features tailored for e-commerce businesses, including different pricing plans to suit different business sizes and needs. With options ranging from $29 to $299 per month, businesses can choose the plan that best fits their budget and needs, and benefit from features such as inventory management, sales reporting, and shipping discounts of up to 88%.
Shopify offers extensive integration capabilities with various other software and platforms, increasing its utility and flexibility for users. It enables connections to numerous third-party applications and services, including social media platforms, payment gateways, and marketing tools, facilitating the seamless operation and expansion of e-commerce activities.
The process of setting up a store on Shopify is designed to be straightforward and user-friendly. It includes creating an account, choosing a plan that fits your business needs, selecting a theme or design for your site, adding products, setting up payment methods, and configuring shipping options. Shopify provides guidance and support throughout the process to ensure a smooth setup experience.

Platforms Supported

Review Method

At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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