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Based on 575 user reviews, Helium 10 has an overall rating of 3.82 out of 5 stars.


Helium 10 Review (2024): Pricing, Pros & Cons

A very handy software for Amazon FBA businesses with over 30 different tools to increase your conversion.

Ease of Use
Value For Money
Customer Support

What is Helium 10?

Helium 10 is an all-in-one platform providing solutions for Amazon & Walmart sellers. It can help you to increase your revenue substantially.

If you are planning to start an Amazon FBA business, Helium 10 can be a very handy software for your business. You can use it to find winning products, perform keyword research, and more.

With a comprehensive list of tools, Helium 10 is a leading platform with a strong user base. The list generally consists of tools for listing optimization, PPC marketing, keyword tracking, researching, etc.

Moreover, the sellers find its huge ASIN database and dashboard extremely useful.

Now, let’s learn more about this platform.

Helium 10 Company Details

Did you know that Helium 10 started just as a listing optimization tool? It was the year 2015 when Manny Coats and Guillermo Puyol had a visionary idea to help Amazon sellers climb to the top. Hence, they created this tool. But with time, it upgraded and became a complete software solution for Amazon sales. Now over 2 million sellers use this platform to achieve their e-commerce goals and grow their businesses.

Company Name: Helium 10

Est Year: 2015

Employees: 101-250

HQ Location: California, US

Helium 10 Demo & Media

Helium 10 Top Features

30+ Amazon FBA Tools

If you are managing an Amazon FBA business, Helium 10 comes with over 30 different tools to help you grow your business.

X-Ray Browser Extension

Among all the browser extensions Helium 10 offers, X-Ray is the most popular among users! One can use it to stay up-to-date with ever-changing market trends.

Scribbles Listing Optimization

Helium 10 makes listing optimization easier and faster with Scribbles. The best thing is that it increases your brand's visibility, meaning more sales and profits!

Product Research

Supported by a 450 million product database, the tool serves as Helium 10's backbone and helps one find the most lucrative niche for their business.

Inventory Protector

As you know, it's likely for anyone to come across suspicious competitors or clients while running a business. Hence, one requires a tool like Inventory Protector to prevent fake ordering in bulk by frauds and save money!

Refund Genie

Amazon is nothing more than a shipping platform, so sometimes, your products can get lost or damaged, which can cost your brand a lot. Refund Genie tool constantly notifies you about the different refund options available to add to the overall profits.

Cerebro Reverse ASIN Search Tool

Another popular feature of Helium 10 is Cerebro, which allows an in-depth product analysis. One can use it to check whether or not the product will survive in the market and what'll be the profits!

Detailed Analytics Dashboard

Helium 10 comes with detailed insight dashboard to help businesses make better decision with important data analytics.

AI-Powered PPC Software

The AI-powered PPC software by Helium 10 is a very handy option to increase conversion rate for your PPC campaigns.

Free Tools

If you can't afford the premium version of the software, Helium 10 offers businesses a number of useful free tools that you may start using.

Pros of Helium 10

  • An all-in-one platform that allows switching between plans.
  • An intuitive and user-friendly dashboard.
  • Over 30 different Amazon FBA tools
  • A free package is available for new sellers.
  • Helpful customer service.

Cons of Helium 10

  • Too many tools can overwhelm beginners.
  • No information about the supplier database.

Helium 10 Pricing

Helium 10 has different plans for different requirements and budgets. Also, you will get a 25% discount when you select the yearly billing option.
Monthly: $39/Month
Yearly: $29/Month
If you’re a new seller, we recommend starting from this plan. Although the features are limited, you still get a gist of what you can do with the platform.
Monthly: $99/Month
Yearly: $79/Month
This plan features all the basic tools, including unlimited access to Scribbles, Frankenstein, etc. One can also track up to 500 keywords.
Monthly: $279/Month
Yearly: $229/Month
Although expensive, the plan is worth every penny. With this, you get unlimited access to all the standard features.

Helium 10 Price Comparison

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User Reviews

3.9 out of 5 stars (based on 565 reviews)

Amazing software

May 25, 2024

From all the softwares we have tested for international marketplaces, Helium 10 has always delivered the best results. I absolutely love their Magnet and Cerebro tools and we have achieved great results with our clients’ listings using Helium 10. Review collected by and hosted on

Avatar for Jana K.
Jana K.
Review Source: G2

It is the only Amazon tool I would recommend

May 25, 2024

Multiple tools in one subscription, best accurate data out there. Webinars. Social media. Review collected by and hosted on

Avatar for Carlos E.
Carlos E.
Review Source: G2

My Favorite Amazon Tool

May 25, 2024

I love using Magnet and Cerebro for keyword research. Scribbles is a powerful tool for building Amazon listings. They now have ADS, which is for Amazon PPC management. Their customer service is world class and very quick to answer questions. Review collected by and hosted on

Avatar for Kyle N.
Kyle N.
Review Source: G2

Best Amazon helper to grow your business

May 25, 2024

Simple to use and the know-how of all the Amazon universe Review collected by and hosted on

Avatar for Leonardo M.
Leonardo M.
Review Source: G2

Profitable time saver

May 25, 2024

The new features in Ads are the best. I’m finally getting my Amazon ad campaigns tuned so I’m getting more sales with a lower ACOS and TACOS. Review collected by and hosted on

Avatar for Tahmi D.
Tahmi D.
Review Source: G2

What Kind of Support Helium 10 Offers?

Helium 10 comes with a detailed knowledge base section where you may find answers to most of your questions. You may also rise a support ticket or get on with live chat.
Email Support
Live Chat
Forum & Ticket
Tutorial Videos & Documentation

Helium 10 FAQs

Helium 10 is popular an all-in-one software for Amazon sellers. It comes with over 30 different tools to help sellers optimize their revenue.
Helium 10 offers a number of free tools. However, you will need a premium account to get access to the important tools.
Helium 10 offers a number of handy features such as Keyword Research, Product Research, Listing Optimizer, Important Insights and more.
No, Helium 10 is designed to be user-friendly and doesn’t require advanced technical skills.

Platforms Supported

Review Method

At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

Affiliate Disclosure: BeginDot is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

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