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Based on 20 user reviews, BuzzSumo has an overall rating of 4.90 out of 5 stars.


BuzzSumo Review (2024): Pricing, Pros & Cons

BuzzSumo is a comprehensive content research and analysis tool that enables users to discover content trends, influential creators, and key insights into social media engagement across multiple platforms.

Ease of Use
Value For Money
Customer Support

What is BuzzSumo?

BuzzSumo is a digital software tool that helps users discover the performance of content across social media platforms. Founded in 2014 by British entrepreneurs Henley Wing and James Blackwell, BuzzSumo provides insights by analyzing social engagement data to determine what content is generating significant attention and interaction online. With the ability to track 300 trillion social engagements, BuzzSumo provides a comprehensive view of content trends, popularity, and effectiveness. After being acquired by Brandwatch in 2017 and subsequently by Cision in 2021, BuzzSumo expanded its features to include the Youtube Analyzer and a keyword research tool, solidifying its position as a central resource for SEO and online content strategy.

What Is BuzzSumo Good For?

BuzzSumo excels at identifying high-performing content across the web and major social media platforms. It is particularly effective for content creation, marketing, and SEO strategy optimization, allowing users to analyze what content resonates most with audiences. BuzzSumo facilitates competitive analysis by providing insight into competitors’ content performance and social engagement trends. In addition, its influencer identification and tracking capabilities make it an invaluable tool for planning and executing influencer marketing strategies. The inclusion of a YouTube Analyzer enhances its usefulness for video content analysis, and its keyword research tool supports the development of content that aligns with current search trends.

Who Should Use BuzzSumo?

BuzzSumo is ideal for a wide range of users, including content creators, digital marketers, SEO specialists, social media managers, and public relations professionals. Businesses of all sizes can use BuzzSumo to create compelling content strategies, monitor their online presence, and stay ahead of industry trends. It also serves academic researchers and students in media studies or marketing who want to analyze digital content and social media trends. With its tiered pricing plans, BuzzSumo addresses the needs of individual users, small teams, and large organizations by offering scalable access to data, allowing for customized adoption of its features based on the size and specific needs of the user or organization.

BuzzSumo Company Details

Brandwatch, the company behind BuzzSumo, was instrumental in the acquisition and subsequent development of the tool in 2017, further expanding its capabilities with the introduction of a YouTube analyzer and keyword research tool. Prior to the acquisition, BuzzSumo was founded in 2014 by British entrepreneurs Henley Wing and James Blackwell with the goal of creating a solution for identifying high-performing content across social media platforms. In 2021, Cision acquired the rights to BuzzSumo, strengthening its position in the market. In approximately five years, BuzzSumo has built a network of 3 million influencers and tracked social engagements totaling over 300 trillion clicks, establishing itself as a leading platform in the SEO and content marketing industry. BuzzSumo’s financial model includes a free plan with limited functionality, as well as tiered paid plans designed to meet the needs of users ranging from individual content creators to large enterprises. These plans offer a range of features including unlimited searches, data access, user capacity and more, with plans becoming more feature-rich at higher tiers.

Company Name: BuzzSumo Ltd.

CEO Name: Henley Wing

Est Year: 2014

Employees: 11-50

HQ Location: East Sussex, UK

Henley Wing CTO BuzzSumo
Henley Wing
Co-founder & CTO
Raymond Muller BuzzSumo
Raymond Muller
Head of Engineering

BuzzSumo Demo & Media

BuzzSumo Top Features

Content Discovery

Use BuzzSumo as a content discovery platform and find the content that is performing well.

Content Researcher

Get content insight to get new content ideas around your niche that you may target.

Power Up Your Brand/campaign

Improve your brand visibility with the right content and work with influencers.

Domain Reports

Get detailed content analysis for any domain that you want.

Question Analyzer

The question analyzer helps you to find all the relevant questions users might be asking around your niche.

YouTube Analyzer

Discover the topics that are performing well on YouTube. Get new video ideas.

Facebook Page Analyzer

Get insight on your Facebook page, compare it with your competitors, and track your Facebook progress over time.

Track and Monitor Trends

Get the latest content trend from every niche and topic to find new ideas.

Backlink Analysis

The backlink analysis tool of BuzzSumo gives you the option to track backlinks to any domain.

BuzzSumo Chrome Extension

BuzzSumo comes with a very handy Chrome extension to get data on the go.

Pros of BuzzSumo

  • Excellent influencer database
  • Discover popular content
  • Keeps track of competitors well
  • Provides insight into trends
  • Influencer search and strategy
  • Large-scale content analysis
  • Builds backlinking

Cons of BuzzSumo

  • Expensive packages
  • Lacks analytics dashboard
  • Absence of Instagram insights

BuzzSumo Pricing

BuzzSumo offers a free plan with limitations. You can make 10 searches per month in the free plan.

When it comes to the premium plans, you have Monthly Billing and Yearly Billing options to choose from. You get a 20% discount if you go for the Yearly Billing option.

Here are BuzzSumo Pricing Plans

BuzzSumo PlansFree Plan Pro PlanPlus PlanLarge Plan
Monthly Billing $99/Month$179/Month$299/Month
Yearly Billing$79/Month$139/Month$239/Month
Monthly searches10UnlimitedUnlimitedUnlimited
Data1 year of data(maximum of 1,000 results)1 year of data1 year of data2 years of data
No. of users151015
No. of alerts051030
No. of exports050150200
No. of projects1 content project with a maximum of 100 itemsUnlimited projects and itemsUnlimited projects and itemsUnlimited projects and items
No. of custom feeds1102050

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Founder @begindot
BuzzSunmo is a comprehensive content discovery platform that you can use to find new content ideas. The software makes it simple to find the top trending content around any topic with handy data for your analysis. You can also use BuzzSumo to find influencers with a good amount of engagement to promote your brand. Overall, BuzzSumo is very helpful to plan your content. Get started with 30-day free trial.
Eliza Medley
Contributor @begindot
I have used BuzzSumo extensively in the past and found it really helpful to get content ideas. The simplicity of the user interface is a key highlight. Even if you are a complete newbie, you can make the best use of the platform to find relevant information about your niche.
Ujjwal BuzzSumo Reviewer
Source: Capterra

Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.


BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have. Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.


BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.

anonymous Icon
Source: Crozdesk
What do you like about BuzzSumo?

It is an incredible tool that allows you to know what are the most popular content on the network. It allows to establish alerts of keywords, to be aware of everything that happens around some topics. Knowing what your competitors are doing can be a great help for your business strategies

What do you dislike about BuzzSumo?

Its price is a bit high for that reason its potential buyers will be biggers companies with very goods incomes.

What have you been using it for and what problems did BuzzSumo solve?

I used this tool to know the most popular content on social networks and made our marketing strategy on social networks

User Reviews

4.9 out of 5 stars (based on 20 reviews)

Good for monitoring!

May 25, 2024

We use BuzzSumo primarily for monitoring, tracking mentions and trends. I love that I can receive an email daily with brand mentions. There are other functions in BuzzSumo that we personally don’t use, but also seem useful. Review collected by and hosted on

Avatar for Author name not found
Author name not found
Review Source: G2

Monitoring Web Mentions With BuzzSumo

January 22, 2024

BuzzSumo monitoring brand alerts and keyword alerts have been two great and useful features, enabling us to monitor our online presence and mention by third parties.The Content Analyzer and Facebook Page Analyzer are also two great features, enabling us to optimize our social media presence. One word: pricing.At $249 per month, this is a tool that will not be affordable for small businesses. BuzzSumo helped us tracked and monitor our brand mentions in a simple way, though a centralized dashboard. It definitely took our web and social media monitoring to the next level.

One word: pricing.At $249 per month, this is a tool that will not be affordable for small businesses.

Avatar for Nicolas F.
Nicolas F.
Review Source: G2

Best Tool To Get Content Insights And Prepare Content Strategy

October 10, 2023

Finding influencers and researching the topics that will help in preparing the content strategy. It provides too many data points that sharpen our strategies to overrank the current best content for the specific topic.It also helps in discovering high-performance content to increase our likes, shares and backlinks.Finding influencers for our niche is easy and helps in increasing brand awareness and building backlinks also.Social Media Monitoring and Analytics: Buzzsumo also helps in monitoring and tracking comments and trends so that we can respond as soon as possible and capture the opportunities.Buzzsumo also allows us to filter the results on various factors, which gives the proper and correct direction to our research.Also, if you want to keep a track on your competitors and their content, then this is the best tool for you.My team also uses BuzzSumo for content curation purpose. I don’t dislike anything about this tool, the only thing I want to suggest is reducing the costing. This tool is a must for all the content writers and SEO’s to outrank your competitors in all possible ways. We are building our brands, reaching out to influencers for spreading our valuable content and getting high authority backlinks. Along with this, we use this tool to research the topics and contents so as to make our content most effective for the users. The best content marketing strategy is solving the queries of your target market and this tool helps us in researching for all these types of queries via content research and discovery. This tool also helped us in improving our ranking for main keywords via influencer marketing, as they spread our content, and we get more likes and shares and readers for our content

I don’t dislike anything about this tool, the only thing I want to suggest is reducing the costing.

Avatar for Lovely T.
Lovely T.
Review Source: G2

Best Content Marketing tool.

August 18, 2023

BuzzSumi is one the best content marketing tool. I can quickly generate content ideas, view trending feeds, and research keyword tools. I can also analyze content, Facebook pages, and youtube. There are no downsides to using it. It is a simple and straightforward tool. It allows us to monitor the brands, competitors, content, keyword, and backlinks which helps in business. I can use influence marketing to promote my content through social media. It also allows us to create projects where we can manage the work with other teammates.

There are no downsides to using it. It is a simple and straightforward tool.

Avatar for Prem K.
Prem K.
Review Source: G2

good research tool

June 6, 2023

buzzsumo has ton of tools and dashbords to find any kind of information about specific topics or to explore trends It is most guided by English language so most of the trends are EEUU or other English languages countries Whenever we want to discover specific topics, we use Buzzsumo to learn about trends and find other related topics. It is more valuable than using Google or any search engine tool.

It is most guided by English language so most of the trends are EEUU or other English languages countries

Avatar for Laura Amairani M.
Laura Amairani M.
Review Source: G2

What Kind of Support BuzzSumo Offers?

BuzzSumo comes with an active help section where you can post your questions and get answers from the BuzzSumo team. They also have a number of active webinars to help the users. You can also get in touch with the support team.
Email Support
Social Media
Forum & Ticket
Tutorial Videos & Documentation

BuzzSumo FAQs

Yes. BuzzSumo is a legitimate tool, founded in 2014 by Henley Wing and James Blackwell, and later acquired by Brandwatch in 2017 and Cision in 2021. It serves as a reputable content research and analysis tool with a track record of helping users understand the performance of social media content.
BuzzSumo is worth paying for, especially for individuals, marketers, and businesses looking to gain deep insight into content performance on social media. Its paid plans, ranging from $99/month to $299/month, offer unlimited search, extensive data access, and a variety of features tailored to meet different analysis and monitoring needs.
Yes, you can use BuzzSumo as a keyword research tool as it gives you the option to find new content ideas for your blog. You get detailed insight on any topic, how popular it is, and the most engaging content for any keywords so that you can plan your content accordingly.
BuzzSumo offers integrations with various software to enhance its usefulness for content marketing, SEO, and social media analytics. These integrations allow users to streamline their workflows and connect BuzzSumo insights with other tools for comprehensive digital marketing strategies, though specific software integrations should be verified on the BuzzSumo website or through customer support.
The first step is to type in your keyword in the search bar. You can see the types of content related to your keyword. You can click on these items to acquire more information about them.
The BuzzSumo search engine allows you to find the most shared content on any topic. You can see the type of content that performs well on social media. Doing this gives you an idea to focus on and create content that generates the most clicks.
BuzzSumo provides a wide range of analytics, including content performance analysis, influencer identification and tracking, and social engagement metrics. Its analytics cover 300 trillion clicks and the activity of 3 million influencers, providing insight into what content is trending, how it’s being shared, and who is leading the conversation in various niches.

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At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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