The logo is one of the most important elements when it comes to branding. As your business grows the logo of your website or your business becomes the face of it.
So, you need to spend some time creating the logo and make sure it is perfect from every angle before finalizing it.
A professional-looking logo enhances the overall brand image, while a low-quality logo can spoil the branding even if everything else is correct.
There are a number of aspects to look at while you design the logo for your business, such as the niche; the graphics that you use; the fonts and the overall placement of each element in the logo.
Now, when we see the logo of brands like Google, Apple, Facebook, etc. we instantly associate with the brands, that’s because they have created the value and branding around their logo.
Even if you are not as big as the brands mentioned above the value of the logo still remains the same.
Consider a simple business like a tech blog, when you visit the site and see a good quality logo and professionally designed layout, your trust in the blog increases almost instantly and you tend to take their views seriously.
In the reverse scenario when you visit a blog with a messy logo and design, you don’t take it seriously.
So, the point is, you have to take your business seriously no matter how big or small it is. If you don’t take it seriously, no one else will.
It is important to spend some time, brainstorming while creating your logo design, and create the perfect logo that reflects your values, and ideas. Also, you must know the common logo design mistakes to avoid.
Important Factors While Creating a Logo
While the big brands spend a lot of money and time creating their logo, we will stick to the small and mid-size businesses and look at the way to create the logo in the most cost-effective way.
Even if your business is small, the main checkpoints remain the same while designing the logo.
The design should reflect your overall brand and make your customers associate with it instantly.
#1. Consider The Business Type
If you are in a wellness business, you will not have a car image on your logo. This means the design of the logo should go well with the kind of business you are in.
Try and incorporate elements that are related to your business. For example, if your business is related to health and fitness, anything related to exercising, bodybuilding can be a good fit.
Similarly, if your business is related to automobiles, a strategically used graphic of a car can be a perfect fit.
#2. The Graphic Used
We have already discussed this in point number one. The graphics that you use for your logo are very important, it is be related to your business and it should be professionally created.
Also, the placement of the graphic is another important factor to consider. Make sure the overall flow of the design looks pleasing and the graphics and the text used in the logo complements each other perfectly.
#3. The Font
The font that you use to create your logo design is one of the most important factors to consider. You need to make sure that you use a font that looks clean and professional.
Make sure that the font you use for the logo goes well with the font that you use in other parts of the website or your business-related graphics and documents.
#4. The Color Scheme
Needless to say, the color scheme of the logo is extremely important. The color of your logo should reflect the overall color branding for your business.
While black and blue are the two most widely used color options, you can choose other color combinations as well depending on your product and branding.
Avoid colors that are too flashy, they don’t go well in a logo or to be precise don’t look professional.
You can refer to this article to understand the color psychology of your logo.
#5. The Variations
Before you finalize the logo, you need to check the different variations of the logo on different color backgrounds.
The back and the white versions of the logo are important and common. make sure to check how your black logo looks on white and other color backgrounds. Similarly, check the white version of the logo on other color backgrounds.
How to create a Professional Looking Logo Design
Let’s get into the actual process of creating the logo.
Now, there are a number of different ways to go about it. You can hire a freelancer to design your logo, you can design yourself using a tool like Photoshop or other similar tools.
Or you can decide to create it using a platform like Logo Crisp, which is a free-to-use logo designing platform that offers you tons of design options.
However, before you get into any of these options, you need to sit down with a paper and a pencil and create the rough ideas for the logo design.
In this article, we will look at how you can use Logo Crisp platform to create your logo design.
Step #1. As you visit the site, you will get the option to add the text that you wish to have on your logo. For example, let’s create a logo for begindot.
Step #2. In the next step, we have the option to choose the category depending on our niche and proceed.
Step #3. Choose your design from hundreds of options offered by the site.
Step #4. Edit the logo you have selected and give it the required final touch using the easy-to-use Logo Crisp interface.
If you look at the interface, you have all the important options. You can upload an image, you can save the logo for rework or you can easily download it to use it.
You also have the option to change the color combination. You can select from unlimited color options.
Change the Font
As the font that you use on your logo is very important, you can do your experiment on the logo designing interface and select from a number of different font options.
You also have the option to add additional text to the logo if required.
The best part about this logo design is that you don’t have to pay a penny to design and download your logo. You can use a friendly design interface to design your logo.
You can easily add any additional image you need or add text as per your requirement.
Overall, Logo Crisp is one of the best logo designing options we have.