Google will be soon rolling out the comment option on search results. So, how this feature is going to affect your site?
This question is extremely important for all webmasters, bloggers and online business owners. Will a search result with more comments get the better ranking?
Google has not made that clear, so we can only speculate. However, we certainly see a correlation between more engaging content with more activity and comments and better ranking.
The comments on search results are soon to be live and according to the update published by Google, users will even be able to write comments and updates on sports games while they are live.
With the objective to make the search results more accurate, useful and engaging for users, Google has been experimenting with their algorithm and how they present the results.
The user comment on the search result is certainly a feature to look forward to. It will be interesting to see how this new experiment evolves and helps the content publishers.
There has been a history of Goole rolling back new features that were added to the search results, the popular ones being the author image in search, increased text on meta description etc.
How to Add a Comment in Google Search
Coming back to the topic, Google has described the process of adding a comment in the search results in the official announcement.
There is no option to add a comment as an anonymous user. You have to open a Google account if you don’t have one already and login to your account to comment on any search results.
Here is the process to leave a comment as described by Google
- Go to Google.com or open the Google app.
- Do a search.
- In the overview box, tap or click More
- Tap or click Comments Viewers.
- Tap or click Add a public comment…
- Enter your comment.
There will an option to delete your comment as well, you can follow the similar path and chose your comment to delete.
The users will also have the comment rating option. You can like, dislike any other users comment.
So, the entire process is designed to make the search results page more interactive and engaging.
What Does It mean to The Content Publishers?
Google has always preferred and credited the blog posts with more meaningful comments and engagement with better ranking.
Will they use the comment feature on search results for the ranking purpose?
As the main objective of this new feature is focused on making the search results more interactive, how it is going to impact the content publishers and ranking is only to wait and see.
Google will certainly look at the stats and use the outcome for ranking purpose sooner or later.
So, will it mean that more comments on a search result mean better ranking? It is definitely possible, we will have to wait and see the trend.