11 Best Google Analytics Alternatives

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Google Analytics has been a trustworthy tool that many people around the online world use today when it comes to managing their work.

But while Google’s analytical program makes it easy for you to review how others are coming on your sites, there could be many reasons you want to check for Google Analytic alternatives

So, what could be the reason to look for Google Analytics alternatives?

Data Privacy: We all know that Google uses the data they capture through all different tools and services they offer to make their ads more accurate.

So, in case you don’t want to Google the access to your data, you might consider a different analytics system with more tight privacy policies.

Ease of Use: While Google Analysis is not a very different tool to use, there are easier choices for teh newbie users can use.

So, if you are looking for the best Google Analytics alternatives, there are a few quality alternatives to Google Analytics that deserve to be explored. You can use these alternatives to help you make the most out of how well you can manage the data that you’re working with.

Note: These programs may require you to spend some amount of money for monthly access. Some of these programs have free trials or free versions that come with limited features. Click on the links in this report to learn more about each of these services.

Don’t forget to check our collection of best Google Analytics WordPress Plugins here.

What Are The Top Google Analytics Alternatives?

Here are some of the best alternatives of Google Analytics.


A well known name among the marketers, Kissmetrics is a very useful analytics tools for the markers to increase conversion.

Kissmetrics can give you in depth data on what’s happening on your site. It can provide you very specific data on where your audience in engaging on your site to further optimize your conversion.

Kissmetrics data is more in depth than Google analysis in terms of user journey on your site. You get a complete clear picture of every user who land on your site.

It can also help you to optimize your websites bounce rate by helping your to understand where your users are getting dropped.

So, overall Kissmetrics can be a very handy analytics tool if you are selling any product or services through your website.



Matomo is a distinct analytics program because of how the analytics data produced is hosted. Formerly known as Piwik, Matomo works in that it will host the analytics information on your site.

That is, you don’t have to rely on Google to host the results for you. This point is useful in that you’re more likely to get accurate details or results out of your content when you use Matomo.

The idea of storing the data on your own server is worth noting. You can keep your data protected and secure from other people thanks to the design that Matomo uses for its operation. This is a simple operation that doesn’t take much time to work with.



Not all people have access to Flash technology. Of course, Flash can be difficult to load on some computers that already have it. Google Analytics needs Flash for it to work. But Clicky is different in that you won’t have to worry about using a Flash download to make it work.

Clicky does not require Flash, but that is only the start of what makes Clicky useful. Clicky works with a setup that makes it easy to follow.

You won’t have to worry about complex data all over the place, including ridiculous forms of data that may not be relevant to your work. The streamlined approach that Clicky uses makes more sense for your use.



You can use StatCounter if you have a smaller site that does not get too many page views in a month. StateCounter is made for giving you general analytics surrounding which pages are popular for use and which pages people enter and exit your site though.

The engagement points surrounding downloads, how many times someone visits a site, and the length of a visit are all features that will help you identify what’s happening online.

You can use this quite well to get the most out of the content you want to plan out.



W3Counter is an ad-supported program for analytics needs, although you can pay extra to get an ad-free version that offers a few extra features and controls for your convenience.

The map-based feature on W3Counter will help you identify where people are coming from and how they are using your site. This could work if you’re attempting to target people from specific markets.

What is also interesting is that the dashboard lets you review the last couple of page views that you get. You will find information on IP addresses and other bits of data surrounding the people who are on your site.

The work will never personally identify anyone who comes on your site, thus ensuring you will meet up with all security and data protection protocols that you need to follow.



Mixpanel produces various behavior analytics programs that are easy to program and prepare. You can use the Mixpanel setup for marketing and data needs.

The data segmentation feature works with many visualizations to help you analyze the content you wish to use. Various annotations may be utilized as you keep tabs on many points listed on the program.



Heap is an exciting option to see when you’re looking to keep tabs on your data. Heap works with many cloud interaction and mobile reviewing functions for your use. The setup that Heap uses is sensible and provides a non-technical approach to managing your content.

A great part of Heap is that it lets you track events and results based on those said events. The detailed support that Heap provides will simplify how well the data you work with is used.

This should be essential for reviewing any new programs you are planning out. You can track details on how changes to those programs are coming about, thus simplifying the points that you’re managing for your work at large.


Adobe Analytics

Adobe Analytics is a convenient tool that is made for larger businesses. The program works with mobile and website analytics features.

The automation setup also helps you to keep tabs on what you’re doing online. This is useful for many large entities, although this one might work best if you have lots of extremely specific bits of data to work with.

Adobe Analytics

Open Web Analytics

Not all programs that you can use in lieu of Google Analytics have to cost extra for you to utilize. You can use the Open Web Analytics program to help you make the most out of your analytical efforts without spending extra.

OWA is an open source option that works with Javascript, REST, and PHP-based APIs. You can analyze individual visitors and locations alongside search terms. The OWA setup provides a secure data setup that is specific and controlled to your liking.

Open Web Analytics


Gauges use a real-time approach for handling analytics. You don’t have to refresh the dashboard on your program to make it work. The program is updated with each live page read.

You can review data on referring sites, tracking codes, and demographics relating to screen sizes and technology points. The specifics included through Gauges are simple to access and more detailed than what you might expect elsewhere.


IBM Analytics

Your last option should be noted based on the specific things you want to do for your site or the business industry you are in. IBM Analytics is available with different platforms available for businesses of varying sizes and in different industries.

The information that IBM Analytics covers when getting its programs handled right are varied and should be noted well.

The content works with AI and multi-cloud setups to review the analytics for your site from every angle. You can also use AI to collect data and to organize the content based on the fields that your work is to be checked through.

The comprehensive approach that IBM Analytics offers is worth noting. But this only works if you have a simple setup that is not hard to use.

IBM Analytics

Final Word

Each of the Google Analytics alternatives that you can work with are worth noting. See how well each of these alternatives can work for you if you’re aiming to give your data a boost.

The plans that you use should be planned out well to be carefully arranged and that you have an idea of where you’re going to follow with your work.

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