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Serpstat Review (2023): Pricing, Pros & Cons

Serpstat is one of the leading SEO and marketing analysis software that you can use to grow your business.

Ease of Use
Value For Money
Customer Support

What is SerpStat?

Serpstat is one of the most comprehensive SEO and marketing software that comes with a number of tools that you can use for various analyses.

It offers you a comprehensive keyword analysis tool to find the right keywords for your content. You can do a detailed site audit to make sure that your site doesn’t have any SEO issues.

The Serpstat platform comes with a number of tools that will help you to do a complete analysis of your competitors to find out their backlink sources, top-performing keywords, and more.

Let’s have a look at the platform in detail below.

Serpstat Company Details

Started as a keyword research tool in 2013, Serpstat has grown to be one of the leasing SEO and marketing analysis platform that offers over 50 different tools for various analysis under one roof. The platform has more than 200K active users currently.

Company Name: Netpeak Group

CEO Name: Ekaterina Kabakova

Est Year: 2013

Employees: 11-50

HQ Location: New York, US

Oleg Salamaha Founder Serpstat
Oleg Salamaha
Artem Borodatiuk Founder Serpstat
Artem Borodatiuk
Ekaterina Kabakova

Serpstat Demo & Media

Serpstat Top Features

A comprehensive solution with almost all the tools that you need for various analysis.
All important SEO analysis tools under one roof. Grow your site with proper SEO analysis.
Track the ranking of all your important keywords and take action at the right time.
Comprehensive SEO audit tool to understand the SEO issues your site might have.
Do detailed research on your competitor’s site and find their best practices, top keywords, and links.
Comprehensive keyword research tool to discover profitable keywords for your business.
Detailed backlink analysis tool to find all the backlinks with important data for any domain.
Comes with a number of tools for proper content analysis. speed up content creation with AI tool.
Create a content cluster with proper keyword analysis and grouping to improve overall SEO.
Detailed paid traffic analysis, ad copies, and all other important data from your competitor’s ads.

Pros of Serpstat

  • 50 Tools under one roof
  • Detailed competitor research
  • Comprehensive keyword research
  • Complete website SEO audit
  • Track keyword ranking changes
  • PPC and advertisement analysis

Cons of Serpstat

  • Expensive for larger sites
  • Free version is very limited

Serpstat Pricing

Serpstat platform offers a number of pricing plans to choose from. The price starts at $55 if you go for annual billing, this price includes a 20% discount.

Here’s the list of detailed pricing plans.

Serpstat Pricing

What Kind of Support Serpstat Offers?

Serpstat comes with comprehensive customer support through various channels. They have a detailed knowledge base portal where you can find detailed tutorials about the tools offered by the platform. They have the Serpstat Academy to help the users. You can also get in tough with the support team through email or live chat.
Email Support
Live Chat
Forum & Ticket
Tutorial Videos & Documentation

Serpstat Detail

A detailed review of Serpstat, a comprehensive SEO analysis tool that you can use for your business.

Understanding and researching your competition is one of the key factors for achieving online success.

There are plenty of tools available in the market that helps you research your competition and help you build a more potent marketing strategy.

Serpstat is one of the best tools in the market designed to help with competitor research, keyword research, and other SEM necessities.

On top of that, Serpstat isn’t as expensive as some of its alternatives. And despite the low pricing comes packed with a lot of useful features.

All of these factors together are helping to create a lot of hype surrounding Serpstat.

And so we have to ask – Is Serpstat worthy of all the attention it is getting? And can this tool help you achieve your marketing goals?

Let’s find out:

 SerpStat review

Serpstat Overview

The most impressive factor about Serpstat would be its fantastic UI along with the option to track SEO stats in real-time.

You will also get options to get a comprehensive and well-laid-out look at what strategies your competitors are using and the results they are getting out of them.

Let’s take a more in-depth look at all the features you get with Serpstat:

Serpstat Features

The software delivers a boatload of useful features and functionalities which we figured can be broadly categorized under 5 segments.

Let’s take a look:

domain analysis

1. Serpstat Tools For Website Analysis

Website Analysis can be further classified into two aspects – domain analysis and URL analysis. Serpstat provides tools for both of these tasks.

First, let’s go through the tools you get to help you with domain analysis:

  • SEO Research: You can do detailed SEO research by using the Serpstat SEO analysis tools to find what is working for your site as well as analyze your competitors. You can find and keep a track of your top competitors.
  • PPC Research: The PPC & advertising analysis tools are very helpful if you rely on paid ad campaigns to drive traffic to your website. You can analyze your competitor’s PPC strategies which can help you identify a gap in your own PPC campaign. You can find the keywords, landing pages, and other important details to start your research.
  • Batch Analysis: This is one of the most useful functionalities offered by Serpstat. With Batch Analysis you can analyze up to 100,000 keywords and different domains with key metrics.

So these were the tools focused on domain analysis. Now, let’s look at the different options you have for a comprehensive URL analysis.

URL analysis
  • Keywords and Positions: Here you simply need to enter your desired URL, and the tool will show you a list of keywords coupled with its ranking on Google.
  • Competitors: Here too, you will have to enter a URL, and the tool will fetch a list of competitors to that URL as well as their Facebook shares.
  • URL vs URL: This feature is similar to what we saw with SEO Research functionality, but this time with URLs. You will get to enter the URL of one of your web pages along with URLs from one or two of your competitors’ website. This will show you common and unique keywords to the URLs entered.
  • Missing Keywords: As is obvious from the name, the tool showcases all the keywords that are exclusive to your site but present to on competitor URLs, and help them to rank in the top 10s.

2. Tools For Keyword Research

The tool can help you get a quick look at all the keywords you and your competitors are using for targeting organic traffic.

This will help you see which keywords are commonly used by both of you, as well as, all the other keywords which your competitors are focusing on, but you are not.

keyword research
  • SEO Research: Here you will be able to get a detailed report on keyword selection including matched keywords, cluster research on LSI keywords, search suggestions, top pages, competitors for that particular keyword, and so on.
  • PPC Research: This tool will generate a list of paid keywords alongside a list of competitors for that paid keyword. You will also gain some insight into ad examples, and even ad research reports.
  • Content Marketing: This will show you a comprehensive list of all possible search suggestions that contain your specified keyword.
  • SERP Analysis: Using this feature you will get to see the top 100 Google results in organic as well as paid searches for a specified keyword.

Backlinks are one of the most important ranking factors when it comes to organic traffic. The backlink analysis tools offered by Serpstat will help you to find new link opportunities.

One of the methods to do it is by analyzing your competitors’ backlink profiles. This can be seamlessly handled using the Backlink Analysis tool provided by Serpstat.

backlink analysis
  • Backlink Dashboard: Here you get a brief overview of all the referring domains to your site, the pages, the number of pages indexed, and much more. Serpstat also has a Page Rank and Trust Rank metric which can give you a quantitative perspective regarding your website.
  • Referring Domain: Under this section, you will be able to view all the domains that are referring back to your website. The tool will also display the Alexa rank of all these domains besides them.
  • New and Lost Backlinks:  If you are building a backlink profile you have to keep tabs on all the new backlinks to your websites as well as old ones that are getting lost. Without any hassle, the tools show you all this information in a convenient list view.
  • Anchors: Anchors are an important means to understand the relevance of the keywords that are associated with your site. The tool allows you to view an anchor cloud along. You will also get a list of keywords that are used as anchor text and are linked back to your websites.
  • Top Pages: If you are curious to know which pages on your site have the highest number of backlinks, then this tool will be of great relevance. All your pages will be listed, and it will show you which page has how many backlinks.

4. Serpstat Rank Tracker Tool

Google changes there algorithms regularly, and this can affect your own search engine ranking for particular keywords.

Now with Serpstat, you get to track your search engine ranking under multiple categories, to understand how your SEO strategies are performing.

  • Position: This helps you to see your site’s rank distribution on the search engine.
  • History: Here you will get a chronological arrangement of historical data on your domain’s position in reference to a selected keyword.
  • Competitors: This will show you the traffic share for a selected keyword in reference to your competitor domains.

5. Serpstat Site Audit

Up next we have tools for site auditing. Here you will get a comprehensive analysis and look at your site’s overall SEO performance. All your errors in tactics will be highlighted which you should fix to optimize your SEO score.

  • Meta tags:  For looking at high, medium, and low priority errors with your site’s title tag, meta description, and so on.
  • Heading: For looking at high, medium, and low priority errors with the headings (h1, h2, etc) on your website.
  • Redirects: This will show you all the redirects on your site and point out which of them are wrong or corrupt.
  • Accessibility and Indexation: Here you get to see pages with canonical tags, flash elements on the page, low word counts, and so on.
  • Links: Here you will see if there is any problem in regard to your content and other external links.
  • Server Parameters: This will show you all HTTP and HTTPS issues on your site.
  • Loading Speed: Loading Speed is a huge factor that can affect your SEO performance as well as audience engagement. This section will help you to see all the errors that are affecting your site’s loading speed and help you to fix those issues.

6. Tools

As of now, the tools section for Serpstat is in Beta. It offers two sections, one for Keyword quality control and the other for keyword clustering and text analysis.


The User Experience With Serpstat

As you can see, Serpstat offers a number of very handy tools & features that can help you grow your business.

The user interface is well-designed and all the information is displayed in an organized fashion. With this in mind, we can also promise, that the learning curve will be short.


Final Word

Serpstat is no doubt a phenomenal tool for SEO and Keyword analysis. With its comprehensive collection of features, you are bound to up your game and gain better search engine rankings in no time.

You also get an intuitive interface bundled in to help you easily digest all the information that you are getting through the tool.

And best of all, everything is bundled inside a competitively priced package, leaving no reason to give it a try.

Show More

Serpstat FAQs

Serpstat is a tool for keyword research, analysis, and rank tracking. It helps you find high-performing keywords, track your rankings, and improve your SEO campaign.
Serpstat uses an algorithm to collect and analyze data from multiple search engines. This data is then used to generate reports that help you understand your SEO campaign and make improvements.
Serpstat can help you save time and money on your SEO campaign. It can also help you improve your rankings, find high-performing keywords, and track your progress.
Serpstat has a variety of pricing plans, depending on your needs. The Basic plan starts at $69 per month. There is also a free trial available.
Yes, Serpstat is a safe and secure tool. All data is encrypted and stored securely. Additionally, Serpstat has a strict privacy policy that protects your data.
No, Serpstat is not better than Semrush. When you compare both the software, Semrush has a lot more keyword and backlink data. However, when you look at the pricing, Serpstat is a cheaper option.

Platforms Supported

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At Begindot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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Founder @begindot
Serpstat is a very handy SEO and marketing analysis software with over 50 different tools for all kinds of analysis. While there are other comprehensive solutions like Semrush, Ahrefs, etc, Serpstat is a lot more affordable when you compare pricing while it offers similar functionalities. Serpstat comes with a simple user interface and there is no learning cure as such. Overall, a good solution if you are looking for a quality SEO analysis tool.
Contributor @begindot
I have used Serpstat's keyword research tool extensively in the past. While the traffic data may not be accurate at times, it is certainly a good tool to discover some quality keywords that can be worked on. Also, when we look at value for money, Serpstat is a good option to explore.
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It's packed with cleaner keyword databases made available for the UK, USA, Ukraine, and Russia. These are the countries that we're currently operating in. The search suggestion is perfect for content marketing. On-demand support is excellent.

What aspects are problematic or could work better?

Its UX/UI needs some improvement. It can be confusing sometimes. Some European countries lack support.

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User Reviews

Rated 1 out of 5
1 out of 5 stars (based on 1 review)
Very good0%

Extremely bad experience with the support and services

Rated 1 out of 5
April 3, 2023

Hey guys, be careful when you chose to try the free version !!! I left my card details just for 2 days, saw that is not suiting my needs and the needs of my team, wrote them a mail to let them know I am not interested.Regardess of the fact they took a payment of my card without notifying me . The support lost plenty of my time, leaving me with the impression that they will fix it and have done 0 action to return my payment. Imagine if you are running a serious business and you depend on them to fix something major? Please think twice when choosing their service, they are not trustworthy at all!! Cannot just take a payment from someone without giving any service, if they think they can run a serious business with such strategy, the answer is NO!! Will never recommend them to partners, colleagues and friends!! My 69USD payment will not make me reacher or poorer, but this overall experience with Serpstat I will never forget. I think they have no bright future in front of them by looking how they treat potential customers!! My advice to you is to find another option, please don’t rely on them!!

Avatar for Magdalena Nesheva
Magdalena Nesheva

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