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Based on 85580 user reviews, Trustpilot has an overall rating of 4.23 out of 5 stars.


Trustpilot Review (2024): Pricing, Pros & Cons

One of the most popular review collection platform for business and users to read reviews of any product or service.

Ease of Use
Value For Money
Customer Support

What is Trustpilot?

Trustpilot is an online product review site where customers may grade companies based on their experience. It enables firms to collect feedback to enhance their products while assisting customers in making educated judgments.

Trustpilot also strives to encourage openness and strengthen customer and corporate relationships. To reply to reviews, handle issues, and interact with customers, businesses may claim their accounts on the page.

Trustpilot is a very important resource for both customers and businesses due to its widespread usage and increasing impact on the public image and online reputation of businesses.

Let us know more about Trustpilot.

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Trustpilot Company Details

Businesses may claim their accounts on Trustpilot’s platform and reply to consumer reviews, improving interaction and transparency. Trustpilot attempts to encourage veracity and dependability in consumer feedback by using verified reviews and a TrustScore methodology.

Company Name: Trustpilot, Inc.

CEO Name: Peter Mühlmann

Est Year: 2007

HQ Location: Copenhagen, Denmark

Peter Holten Muhlmann Trustpilot
Peter Holten Muhlmann
Founder & CEO, Trustpilot

Trustpilot Demo & Media

Trustpilot Top Features

Trustpilot for Business App

The Trustpilot for Business mobile app enables companies to manage and reply to evaluations while on the go.

Customizable Review Invitations

Companies can send personalized invitations to customers, encouraging them to leave reviews after making a purchase or using a service.


Businesses can showcase their Trustpilot reviews on their websites using customizable TrustBoxes, enhancing their credibility and customer trust.


Trustpilot's TrustScore algorithm generates an overall rating based on the number and recentness of reviews, providing customers with a short guide for assessing a company.

Industry Benchmarks

Trustpilot offers benchmarks for the industry so that organizations may assess their performance in comparison to rivals.

Review Response

Businesses can respond to customer reviews directly on the platform, addressing concerns or expressing gratitude for positive feedback.


Trustpilot encourages transparency by showing all reviews, positive and negative, giving users a well-rounded view of a company's reputation.

Easy user interface

Trustpilot comes with a very simple and easy to use user interface. So, anyone can signup and start posting reviews.

Pros of Trustpilot

  • Transparency and Customer Engagement
  • Reputation Management, Industry Insights
  • SEO Benefits, Global Reach
  • User-Friendly Interface
  • Over 160 million reviews

Cons of Trustpilot

  • Potential Biases and Misleading Reviews
  • Review Manipulation and Limited Control
  • Overwhelming Volume

Trustpilot Pricing

You may start with the Trustpilot platform for free and collect reviews. However, the free plan is limited to 100 reviews. If you need more review options, you may choose any of the suitable premium plans.
  • 500 verified review invitations per month
  • 500 additional invitations 
  • 8 website widgets 
  • An ad-free profile page
  • Image and video generators
  • Access to everything in Standard
  • 750 verified review invitations per month
  • 750 additional invitations
  • Personalize your profile
  • Access our full 22 widget library
  • Access to everything in Growth
  • Unlimited verified review invitations
  • Invite unlimited past customers
  • Collect more reviews
  • Build a customer-centric business

Trustpilot Price Comparison

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User Reviews

4.2 out of 5 stars (based on 85,565 reviews)

Solid platform

May 25, 2024

The platform is very easy to use. The integrations and image generator are essential features that helps to easily display reviews where applicable. Review collected by and hosted on

Avatar for Chris J.
Chris J.
Review Source: G2

Simple and compelling but can be pricey

May 25, 2024

I like that for free trustpilot can publicly demonstrate how good your business is. Review collected by and hosted on

Avatar for Sean T.
Sean T.
Review Source: G2

Great way to share feedback from customers.

May 25, 2024

Trustpilot is a great way for the business to ask clients to leave feedback about using their services. Easy to invite people to leave feedback and helps us drive more traffic to our website too. It’s really easy to display all of your positive feedback on your own website too. Review collected by and hosted on

Avatar for Carl L.
Carl L.
Review Source: G2

Great Platform with Amazing results

May 25, 2024

Compared to other review platforms, TrustPilot has helped cultivate rich, meaningful reviews from our customers. The reviews we receive now are more then just a star rating, but rather a testimonial of the customer’s buying experience. That’s valuable to our future customers. Review collected by and hosted on

Avatar for Steven S.
Steven S.
Review Source: G2

Good website

May 25, 2024

Great product overall. No complaints as this has helped our business succeed. Review collected by and hosted on

Avatar for Maria R.
Maria R.
Review Source: G2

What Kind of Support Trustpilot Offers?

Trustpilot comes with a help center portal where you may get more information about the platform. Once you are a premium member, you will get dedicated support manager to help you get the meximum from the platform.
Email Support
Forum & Ticket
Tutorial Videos & Documentation

Trustpilot FAQs

Trustpilot is a popular review management platform that you may use to collect reviews for your product or services.
Trustpilot is free upto 100 reviews. If you need more you need to upgrade to a premium plan.
If you wish to go for the premium plans of Trustpilot, the price starts at $250 per moth per domain.
While there could be biased reviews, there are plenty of organic reviews that can be trusted.

Platforms Supported

Review Method

At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

Affiliate Disclosure: BeginDot is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

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