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Based on 70 user reviews, Thrive Themes has an overall rating of 2.90 out of 5 stars.


Thrive Themes Review (2024): Pricing, Pros & Cons

Thrive Themes is a comprehensive suite of WordPress tools designed to optimize website conversion rates, including themes, plugins, and page builders that facilitate the creation of custom, conversion-focused websites.

Ease of Use
Value For Money
Customer Support

What is Thrive Themes?

Thrive Themes is a comprehensive WordPress product store founded in 2013 by Shane Melaugh and Paul McCarthy. It specializes in offering a wide range of tools designed to enhance website functionality and improve user engagement. With a portfolio of 16 products, it caters to the diverse needs of WordPress site owners, ensuring high-quality website optimization solutions. Thrive Themes has made a significant impact on the WordPress community, powering over 100,000 websites worldwide. Since its acquisition by Awesome Motive in 2023, Thrive Themes has continued to evolve, offering innovative and effective tools like Thrive Suite, which bundles conversion-focused applications for users.

What is Thrive Themes good for?

Thrive Themes excels at optimizing WordPress websites to increase user engagement, lead generation, and conversion rates. Its products, especially those included in the Thrive Suite, such as Thrive Theme Builder, Thrive Leads, and Thrive Architect, are designed for comprehensive website optimization. These tools are great for creating visually appealing layouts, generating and converting leads, and building custom pages without extensive coding knowledge. Thrive Themes is especially effective for business owners looking to maximize their online presence and e-commerce effectiveness through strategic design and conversion tools.

Who should use Thrive Themes?

Thrive Themes is ideal for WordPress users ranging from individual bloggers and small business owners to professional website developers looking to improve website aesthetics and functionality. Its tools are tailored for those looking to improve conversion rates and lead generation and engage more effectively with their audience. In addition, Thrive Themes is ideal for entrepreneurs focused on optimizing their online business platforms for revenue growth. With an easy-to-use interface and extensive documentation, it serves both beginners and professionals looking to thrive in the digital space.

Thrive Themes Company Details

Thrive Themes was founded in 2013 by Shane Melaugh and Paul McCarthy as a WordPress product store. It has become a prominent figure in the WordPress community with 16 different offerings designed to optimize and enhance WordPress websites. Thrive Themes supports over 100,000 WordPress sites worldwide, reflecting its significant influence and reach in the market. In 2023, Awesome Motive’s acquisition of Thrive Themes further strengthened its market position and demonstrated the value and potential of its comprehensive suite of tools. The company is focused on providing conversion-focused tools to its users, striving to deliver solutions that drive success and maximize online business potential.

CEO Name: Shane Melaugh

Est Year: 2013

Employees: 1-10

HQ Location: Schaffhausen, Switzerland

Thrive Themes Demo & Media

Thrive Themes Top Features

Get Access to All Products in One Membership
Thrive Theme Builder & Custom Themes
Create Any Design Without Coding
Create High-Quality Landing Pages
Tons of Templates
Conversion Focused Landing Pages
Unlimited Homepage Designs
Ready to Use SEO Silo Pages
Thrive Leads for Better Email Conversion
Thrive Quiz Builder

Pros of Thrive Themes

  • Easy to use interface.
  • Beautifully designed for UX.
  • A/B testing capabilities.
  • Guided path for beginners.
  • Updated tutorials for support.
  • Autoflagging for email service failures.
  • Cons of Thrive Themes

  • Learning curve for beginners.
  • Limited design customization.
  • Requires regular updates.
  • Integration issues with certain platforms.
  • Thrive Themes Pricing

    Thrive Themes gives you the option to get access to all their products including top solutions like Thrive Theme Builder, Thrive Leads, Thrive Architect, and all other Thrive Themes products in a single membership package called Thrive Suite.

    The suite will offer you unlimited access to all the conversion-focused Thrive products to make sure that you can earn good revenue from your business.

    Thrive Themes Price

    Thrive Themes Price Comparison

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    User Reviews

    3.0 out of 5 stars (based on 68 reviews)

    The most versatile wordpress web solution company

    May 25, 2024

    Thrive themes makes development of websites second nature and provides me with the tools that larger companies use at an affordable price. Review collected by and hosted on

    Avatar for Everard B.
    Everard B.
    Review Source: G2

    Great Features, Too Much Bloat, Issues with various 3rd party plugins

    May 25, 2024

    If you stick within the Thrive community, everything flowed well. It was a decent system. Review collected by and hosted on

    Avatar for James H.
    James H.
    Review Source: G2

    Thrive Suite is the best thing ever for my business

    May 25, 2024

    I’ve never invested in a company that has as much dedication to an awesome user experience as Thrive Themes. What I pay to them as an annual subscription is way too low. I’m grandfathered in as I was one of their earlier adopters. They not only have a whole conversion-focused package of Wordpress plugins that make me 6 figures a year, but their support is fully trained and extremely tech-savvy, going out of their way to fix my issues. They also are constantly sending me blog posts and videos that boost my business and show me how to use their ever-evolving suite of features. Review collected by and hosted on

    Avatar for Author name not found
    Author name not found
    Review Source: G2

    Poor Experience with Lifetime Products

    February 13, 2024

    I bought their lifetime package a couple of years ago, but they won’t let me install the Thrive Architect anymore (I have used it on around 10 sites). They even stopped providing and updating the thrive focus theme. I am never buying anything from these people again.

    Avatar for Md. Nurul Afsar
    Md. Nurul Afsar
    Review Source: Trustpilot

    Abysmal support, and they don't care.

    February 5, 2024

    This company is a shell of what it was before the “Awesome Motive” based in Florida company acquired it. It’s run by Syed Balkhi, who also owns the WP Beginner site. Support techs didn’t understand how to access my site as my vendor. I had MailerLite in the back end days earlier with no issues. I ending up trouble shooting for THEM! (Did you clear your cache? – I actually had to ask!) Customer messages went unanswered, or they “reset” my issue with a new rep. I gave up and hired someone. As soon as I can, I’m finding a new company. They abandoned me and my issue during a major book launch. Never again. Shane’s legacy of service is dead on arrival, I’m afraid.

    Avatar for L. L. Keyes
    L. L. Keyes
    Review Source: Trustpilot

    What Kind of Support Thrive Themes Offers?

    Thrive Themes comes with detailed knowledge base and help section where you will find a lot of helpful content to know more about the products. They also have a large number of video tutorials to help users get started quickly.
    Email Support
    Forum & Ticket
    Tutorial Videos & Documentation

    Thrive Themes FAQs

    Thrive Themes is a legitimate company founded in 2013 by Shane Melaugh and Paul McCarthy. It has grown to become a leading WordPress product store, powering over 100,000 WordPress sites worldwide. In 2023, it was acquired by Awesome Motive, further strengthening its credibility in the market.
    Thrive Themes is worth paying for, especially for WordPress users looking to improve the functionality and aesthetics of their website. Through its comprehensive access package, Thrive Suite, Thrive Themes offers conversion-focused tools like Thrive Theme Builder, Thrive Leads, and Thrive Architect. These tools are designed to optimize online presence and increase business revenue, making the subscription valuable to its users.
    Thrive Themes offers extensive integrations with a variety of software to increase functionality and value for users. This includes email marketing platforms, webinar platforms, and social media networks. These integrations allow for seamless connection and interaction with tools that are essential for effective digital marketing and website optimization.
    Thrive Themes is suitable for eCommerce websites, providing tools and integrations that can improve the online shopping experience and increase conversions. Although best known for its content creation and conversion optimization tools, Thrive Themes supports eCommerce functionality through integrations with WooCommerce and other eCommerce platforms, allowing for streamlined product showcases, shopping cart optimization, and more.
    Thrive Themes can improve website speed through its lightweight themes and plugins optimized for high performance. The Thrive Theme Builder and other tools in the Thrive Suite are built with clean code and efficient design structures that prioritize fast load times and responsive designs.
    Thrive Themes supports multilingual websites through compatibility with popular translation plugins. This allows users to create multilingual content and reach a broader audience by catering to non-English speakers.
    Thrive Themes enhances lead generation through its suite of conversion-focused tools, such as Thrive Leads. This plugin allows for the creation of targeted opt-in forms, A/B testing, and detailed analytics to help users effectively capture and convert leads.

    Platforms Supported

    Review Method

    At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

    Affiliate Disclosure: BeginDot is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

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