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Based on 43 user reviews, Frase has an overall rating of 3.63 out of 5 stars.


Frase Review (2024): Pricing, Pros & Cons

Frase is a content optimization and AI-powered research platform designed to help marketers create SEO-focused content by automating keyword research, generating content briefs, and offering actionable optimization recommendations.

Ease of Use
Value For Money
Customer Support

What is Frase?

Frase is an AI-powered content software developed by Frase, Inc., established in 2017, leading the way in AI content generation and optimization. Designed to revolutionize the content creation process, Frase leverages innovative artificial intelligence technologies to offer intuitive solutions that facilitate content research, optimization, and automation. With its advanced AI capabilities, Frase enables users to produce high-quality content efficiently, making it a valuable tool in the digital marketing and SEO sectors. Headquartered in Boston and supported by UnderscoreVC, Frase demonstrates a strong commitment to advancing content strategy with its cutting-edge software, including features that serve as SEO tools.

What is Frase Good for?

Frase excels at enhancing the content creation process through automated research, content optimization, and answering questions based on the user’s intent, positioning itself as a leading AI content tool. It is particularly effective for SEO professionals and content marketers aiming to improve search engine rankings and engage their audience more effectively with the aid of an SEO tool. By analyzing top-performing content and providing actionable recommendations, Frase helps users craft content that resonates with their target audience and adheres to SEO best practices, effectively serving as an AI writing tool. Additionally, its ability to automate content workflows significantly reduces the time and effort required to produce high-quality content.

Who Should Use Frase?

Frase is ideally suited for a wide range of users, including SEO specialists, content marketers, digital marketing professionals, and businesses seeking to enhance their online presence through high-quality, optimized content. Its user base of over 30,000 individuals indicates its broad appeal and effectiveness across various industries, solidifying its position as a top-choice writing tool. Content creators looking for an AI-powered tool to streamline their research, optimization, and content creation processes will find Frase to be an invaluable asset. Small to medium-sized enterprises aiming to compete in the digital space by leveraging AI for content strategy will also benefit greatly from using Frase.

Frase Company Details

Frase, Inc., established in 2017, represents a significant force in the development of AI-powered content creation tools, revolutionizing content writing with AI technology. Under the leadership of CEO Tomas Ratia, the company operates out of Boston and has quickly risen to prominence in the technology sector with its innovative AI content solutions. Supported financially by UnderscoreVC, Frase has successfully attracted over 30,000 users, evidencing the demand for and efficacy of its ai-generated software solutions. Despite its modest size, employing between 1 to 10 individuals, Frase, Inc. has positioned itself as a leader in the field of content innovation, continuously delivering user-friendly tools that facilitate efficient and effective content generation.

Company Name: Frase, Inc

CEO Name: Tomas Ratia

Est Year: 2017

Employees: 1-10

HQ Location: Boston, US

Tomas Ratia CEO Frase
Tomas Ratia
Co-Founder & CEO

Frase Demo & Media

Frase Top Features

AI Content Generator

Frase is a comprehensive AI content writer that can help you to write content on your behalf.

Identify Content Gap

Frase can analyze your competitors and identify the content gap that you can work on to improve traffic.

Generate Content Outline

Frase can quickly check all the top-ranking pages for a keyword and generate a perfectly optimized content outline.

Content Templates

Frase comes with ready content templates that you can use to generate content as per your need.

Create Custom Content Templates

Along with the ready content templates, Frase also gives you the option to create and save custom templates.

Improve Content Quality

Frase can help you to paraphrase and rewrite your content to make it better.

User Friendly Editor

Frase comes with a user-friendly text editor that makes it easy for users to create content for any project.

Improve Old Content

Frase users Search Console data to identify the content that needs improvement & the keywords that can generate more traffic.

Content Clustering

Content clustering is important to rank better, Frase can help you to create the perfect content clusters to help users as well as search engines.

Free Content Tools

Frase offers a number of handy free AI content tools that you can start using right away.

Pros of Frase

  • Comprehensive content research
  • Identify & fill content gaps
  • Find new content opportunities
  • Create a perfectly optimized content brief
  • Compare & optimize your content for better ranking
  • Offers multiple free AI content tools

Cons of Frase

  • Content accuracy issues at times
  • No plagiarism checker tool

Frase Pricing

If you wish to try Frase before signing up for any paid plan, they give you the option to try the product for 5 days only for $1. Once, you decide to go for the product, you can choose from 3 plans depending on your requirement.

FeaturesSolo plan at $14.99 monthlyBasic plan at $44.99 monthlyTeam plan at $114.99 monthly
No. of user seats113 ($25 for an extra user thereon)
No. of articles/month430Unlimited
No. of AI characters/month20,00020,00020,000

Note: A Pro Add-on plan offers three tools: keyword search volume, SERP data enrichment, and Frase AI writer for $35 a month.

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User Reviews

3.6 out of 5 stars (based on 43 reviews)


March 18, 2023

Scammers!They didn’t pay me my affiliate commissions after 6 months. They invented more and more excuses still haven’t paid. Their support is even worse than their service. Avoid theses scammers!

Avatar for Tom
Review Source: Trustpilot

Biggest scammers on Earth

March 1, 2023

Biggest scammers on Earth. Don’t ever trust them with your credit card. Before they use copysmith’s engine for gpt3 generation. Now they use chatgpt, not even gpt4, to generate their bland articles. This product is doomed as soon as chatGPT hits the market. What can Frase do with generate blog articles that GPT4 can’t?They scammed me $169 for 1 month of poor quality output. Shame on you, Matt Hurley! You should be so ashamed of yourself. I hope all your investors see this.

Avatar for Donnie Tang
Donnie Tang
Review Source: Trustpilot

They ask you for a crédito card for a…

February 26, 2023

They ask you for a crédito card for a 1$ trial and then they continúe charging 44$ without any email or confirmación I do NOT recommend

Avatar for Viviana Diaz
Viviana Diaz
Review Source: Trustpilot

This is a SCAM! Watch Out

February 2, 2023

They charged me after cancelling my membership with their “5 days excuse”. I got asked like 5 times if I was sure, offered me a discount and still after stating no and getting a confirmation on the app, they charged me the fee. When I placed a claim they said I should have claim 5 days after. I check my bank statement at the end of the month so this is definitely a scam

Avatar for Cristhie Arias
Cristhie Arias
Review Source: Trustpilot

Terrible after sales

November 15, 2022

Way too expensive for what it does, not value for money, and customer service is very disappointing. They use a 5 day policy as an excuse, not to refund you after they bill you quietly without your noticing fees went up. Such business methods are not ethical. Hope management can review and improve. It can only do this one time to each of us and we will never return. I never understood why would people do business this way.

Avatar for Zining Chen
Zining Chen
Review Source: Trustpilot

Frase Detail

Along with software like Jasper, Frase is also considered one of the most popular and comprehensive AI content generators that analyzes the context of the article you are writing and finds relevant keywords for you to use in your essay.

Many content writers find difficulty in planning and starting the article. Here’s when software such as Frase can be very handy.

Along with creating the perfect outline for your article after proper SEO analysis, Frase AI content writer can help you to write the optimized piece of content for you making the entire content-producing process smooth and easier.


Introduction generator

The introduction generator generates introductions for essays, articles, and other types of writing. By typing in a few words about the topic you are writing about, the Frase Introduction generator will generate an introduction for you.

This tool is very helpful to get started with a new article. You get the much-needed headstart so that you can build on it.


Outline generator

Frase comes with an outline generator that can help users to come up with a perfect outline with proper headings and subheadings to make the article comprehensive.

The software will analyze the top-ranking content for any topic that you choose to write and give you the outline so that it comes across all the important aspects of the topic.

Paraphrasing tool

Frase also offers a paraphrasing tool to summarize text by removing the context and writing a new sentence. It can be used by students, journalists, or anyone who wants to read more and write less.

Paragraph rewriter

The rewriter tool offered by Frase is another handy addition that can quickly improve a paragraph by rewriting it to make it better as well as SEO-friendly. The AI-based paragraph revises a sentence or a section by analyzing the content and context. It also saves your time and effort in writing.


Blog title generator

A blog title generator is a tool that can generate blog titles for you. Many people use these tools to find the perfect title for their blog posts, and it can be beneficial if you’re unsure what to call your next post.

Description generator

Frase will automatically generate the perfect description by pulling relevant keywords from your photo and looking at the surrounding text on the page. It helps you create better captions and subtitles for your products.

Additional Features

Product Description Generator: Product descriptions are the first thing a customer sees; they need to be compelling enough to make them want to buy the product.

The value proposition makes your product stand out in the market and should be included in your marketing materials.

Slogan Generator: A slogan generator helps you develop catchy slogans and taglines for your products. Frase’s sentence rewriter enables you to weave sentences so they sound more natural and less robotic.

Summary Generator: The summary generator tool allows you to write an engaging summary of your product, service, or company in just a few minutes.

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What Kind of Support Frase Offers?

Frase comes with a comprehensive help and support section where you can find answers to your questions. You can attend live product walkthrough sessions to understand the product well.
Email Support
Social Media
Tutorial Videos & Documentation

Frase FAQs

Yes, Frase is a legitimate AI-powered content software developed by Frase, Inc. since 2017. With a robust user base exceeding 30,000 individuals and leadership under CEO Tomas Ratia, the company has established itself as a reputable provider of innovative content solutions.
Frase is worth paying for due to its cutting-edge AI-powered tools that significantly enhance content creation and optimization processes, marking it as an indispensable AI writer for professionals. The software offers substantial value to its users by saving time and improving content quality with its AI writing tool, making it a worthwhile investment for businesses and individuals focused on content marketing and SEO.
Frase provides integrations with a variety of other software to streamline content workflows and enhance user experience. Although specific integration partners are not detailed in the provided information, Frase typically integrates with popular content management systems (CMS), analytics tools, and SEO platforms to offer a comprehensive suite of features for content creators and marketers.
Frase is designed with user-friendliness in mind, offering an intuitive interface and easy-to-use tools that empower individuals of all skill levels to optimize their content efficiently. The software’s focus on simplicity and efficiency makes it accessible for both novice users and seasoned professionals, offering an impressive suite of writing tools.
The target users of Frase include content marketers, SEO professionals, digital agencies, and businesses of all sizes that aim to improve their online presence through high-quality, optimized content. By providing AI-driven content solutions, Frase caters to the needs of anyone looking to streamline their content creation and optimization processes.
Frase incorporates AI in its features by using advanced algorithms to perform content analysis, automate content creation, and provide SEO recommendations, functioning as a comprehensive AI writing tool. This enables users to quickly generate and optimize content in alignment with best practices and search engine guidelines, benefiting from the software’s ai-generated content capabilities.
Yes, Frase can help in identifying content opportunities by analyzing search engine data and user queries. This allows users to uncover gaps in their content strategy and generate content ideas that cater to their audience’s needs and search intents, enhancing their SERP performance.

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At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

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