Call To Action

Learn more about call to action and how it can impact the overall conversion on your site.

What is a Call To Action?

An interactive feature called a call-to-action (CTA) overlay that appears above an advertisement can encourage visitors to click through to your website. When the video starts, an overlay appears; after 15 seconds, it turns into a thumbnail image. When users hover over the CTA on desktop browsers, it expands.

They are typically used by eCommerce businesses as buttons to attract customers to add an item to their shopping cart or finish a transaction. Having fun engagement with your users is essential and is a powerful way to boost conversions.

What is a Call To Action

Benefits of CTAs

Getting your customer to move

In marketing, a CTA’s main (and most obvious) advantage is to motivate your clients to start corresponding with you.

Remove doubt

Any uncertainty your lead may have about their journey will be removed if you have a crystal-clear CTA that clearly states what they should do next.

Develop a loyal audience and boost sales

A CTA as straightforward as “Follow us on Facebook” can successfully increase your online following. The number of individuals who visit your blog entries, articles, blogs, and other content may rise as a result.

Different kinds of CTAs

Form submission

A form CTA is an effective approach to collect contact information from your leads, such as their email address and phone number.

Find out more

A ‘Learn more’ CTA will direct your prospect to material from which they can learn more.

Product discovery

If a person comes to your website and wants to learn more about what you have to offer, make it as simple as possible for them to do so.

Lead generation

The main purpose of a CTA is to convert your website visitors into leads. A smart place to put them would be anywhere on your website that receives a lot of cold traffic.

How to create an inviting CTA button?

1. Your CTA Button Appears Clickable

It should have a clearly defined shape (only rectangles; top rounded corners). A distinct border in a contrasting color should surround it. It must have text on it.

2. Your CTA Button Is Properly Positioned

Your CTA should be put somewhere the user will naturally come at, regardless of whether you’re optimizing your PPC landing page or using a heatmap to analyze the user’s viewing patterns.

3. Write Intentional & Simple Copy

You don’t need to be a professional copywriter to create an effective CTA copy. Almost anyone can do it if they are familiar with the four pillars of CTA copywriting. 

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