MissinglettrReview, a social media scheduling tool that goes beyond just posting.
The tool has continued to expand over the years, with an active product and customer support team regularly rolling out updates. With each new update, Missinglettr simplifies another aspect of your social media marketing.
With a free base plan, Missinglettr is popular for bloggers looking to set up basic drip campaigns. Expanded paid plans increase the power of Missinglettr further to save you more time and money.
Agencies appreciate the agency add-on which makes it easier to manage clients without leaving the Missinglettr dashboard.
Let’s have a look at the software in detail.
Missinglettr Company Details
Founded in 2015, Missinglettr is one of the most comprehensive social media management software that you can use to manage multiple accounts and schedule your posts in advance.
Company Name: Missinglettr
CEO Name: Benjamin Dell
Year Founded: 2015
Employees: 1-10
HQ Location: England, UK
Mark Henderson
Co-owner & CEO
Missinglettr Screenshots and Media
Pros and Cons of Missinglettr
Pros of Missinglettr
Clean, user-friendly interface
Social media content discovery
Automated content creation from blog post
Drip content feature
Social content scheduling & automation
Cons of Missinglettr
Support can be improved
Missinglettr Features
Automated drip campaign
Missinglettr will keep your social feed fresh with new content with the drip content feature.
New blog detection
Missinglettr comes with automated blog detection feature. It will detect new blog post on your site and prepare post for them.
Curated content library
You will have access to a large content to share on your social media accounts.
Content amplification capabilities
Make your content better with the content amplification feature.
Client management
Missinglettr gives you the option to add client or team member as per your need.
Enhanced analytics reporting
Missinglettr comes with detailed social media analytics to help you make better decision.
Unified calendar tool
Missinglettr comes with content calendar so that you can plan your content better.
PDF reporting
You may generate detailed PDF reports for your clients.
Missinglettr Pricing
Missinglettr provides scalable pricing options that fit any budget. Their free forever plan is incredibly powerful and can allow you to start driving results right away with one workspace, social profile, and up to 50 scheduled posts.
The most popular Missinglettr plan is Solo, costing $19 per month. Solo includes one workspace, three social profiles, up to 500 scheduled posts, and the option to add an additional user.
For social media marketers managing multiple brands, Pro costs just $59 per month and includes three workspaces, nine social profiles, up to 3,000 scheduled posts, and the ability to invite unlimited additional users.
Missinglettr also has two add-ons that can further enhance the power of Missinglettr for your brand. Curate gives you unlimited access to sharing content from the Missinglettr Library and lets you promote up to ten posts each month. Agency is perfect for agencies handling multiple client accounts. For $147 monthly, the Agency add-on includes unlimited workspaces, up to 25 social profiles, 10,000 scheduled posts, a custom domain, reporting, and more.
Explore the Missinglettr plans in greater detail, or give one a spin with a 14-day free trial.
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Missinglettr Detail
As a blogger or marketer, you have a lot of tasks on your plate. Social scheduling tools save you a bit of time over manually posting, but you still have to figure out what you want to post.
Missinglettr is designed to make your entire social media marketing management cycle immensely simpler.
Missinglettr Drip Campaigns
Drip Campaigns are the core of what Missinglettr provides. After adding your site to Missinglettr, the tool automatically detects each new blog post you publish and begins developing a smart social media campaign based on that content.
You can customize the length of your campaigns, the number of posts, and more when setting your account up.
Then, for each new article posted, you just need to review and approve your campaign in Missinglettr. Missinglettr users love that they save hours each week on developing content and altering it to fit each platform.
Missinglettr Curate Library
Missinglettr Curate serves two purposes: 1 – you can share content from the library to bolster your social media presence, 2 – you can add your content to the library to be distributed by other relevant accounts.
Curating content to fill out your social strategy can be one of the most time-consuming aspects of social media management. With Missinglettr Curate, you can grab ready-made social media content and add it right to your schedule.
The Curate library makes it easy to find relevant content with categories based on your interests and stats that make it easy to screen content, like word count and media type. Sharing to the Curate library works similarly. You add a post promoting your blog, or choose one from a drip campaign, then select the relevant categories.
When you’re managing content across platforms, it can be hard to remember what campaigns you have running where. The Missinglettr Calendar makes it easy to see exactly what posts will go out on which platforms and when.
See at a glance how your content is distributed across drip campaigns, one-off posts, and curated content. You can also filter by platform, campaign, type of content, and more to quickly find the posts you’re looking for. Agencies enjoy being able to see scheduled posts for all of their clients from one centralized dashboard.
Missinglettr Analytics
Going to each platform you publish on to monitor results and inspect analytics is time-consuming and often challenging. Every site displays analytics over different periods of time, exports differently, and isn’t easy to integrate.
Missinglettr Analytics makes it easy to see where your clicks are coming from. Explore traffic driven across platforms, with modules making it easy to analyze audience location, time engaged, top-performing campaigns, and more.
Why Missinglettr Over Other Scheduling Tools?
Today, there are many options for social media scheduling platforms. With so many tools out there, you may be wondering if Missinglettr is a good fit for your needs. There are a few factors that set Missinglettr apart from industry alternatives.
Post flexibility
From curated content to one-off posts, and signature drip campaigns, Missinglettr makes it easy to publish a variety of content types across all of your platforms. It’s easy to customize your post schedules, campaign templates, and more to make Missinglettr yours.
Content library
Curating content can take many hours. Missinglettr makes it easy to browse content relevant to your niche and add those posts right to your social media queue.
Advanced analytics
Missinglettr’s advanced analytics capabilities make it easy to see how your content is performing across platforms, post types, and more. Additionally, the unified location makes it easy to see all of your accounts in one centralized place.
Cost-effectiveness
Tools like Hootsuite and Sprout Social can cost hundreds of dollars and CoSchedule can reach that price when you start adding additional users. Missinglettr Pro costs just $59/month and includes unlimited users.
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What Kind of Support Does Missinglettr Offer?
If you need any help with the software, you can reach the team through live chat and get your issue resolved instantly.
Missinglettr offers a variety of plans ranging, starting with a free plan, up to Pro, which costs $59/month. Agency and Curate are add-ons that can enhance the power of Missinglettr. Explore a detailed pricing breakdown on the Missinglettr website.
Missinglettr makes it easy to start saving time on social (and seeing results!) right away. Within minutes you can connect your RSS feed and Missinglettr will automatically create campaigns for previously published posts as well as being detecting future posts. With a 14-day free trial, you can see just how easy it is to start driving social engagement and traffic.
Missinglettr’s customer support is one of their best differentiators. Reaching out is easy — you can do so at any time by clicking the lifesaver icon in your account. You can also join the Missinglettr Facebook community to get support from other users, ask for advice, and more.
Unfortunately, Missinglettr currently only offers a desktop website interface at this time, but a mobile app is on the product team’s list of future roll-outs!
System Requirements and Supported Platforms
Windows: Not Supported
MacOS: Not Supported
Web-Based, Cloud: Supported
iPhone / iPad: Not Supported
Android: Not Supported
Review Method
At Begindot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation.
We go through the software in detail
We test most of the software before writing
We go through documentation
We check communities for user sentiment
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