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Divi Theme Review (2023): Pricing, Pros & Cons

Divi is one of the most comprehensive WordPress theme packed with the powerful Divi Builder that can help you create complete unique design without any coding.

Ease of Use
Value For Money
Customer Support

What is Divi Theme?

In this Divi Theme review, we will have a look at this popular WordPress theme in detail.

If you are looking for a quality multipurpose WordPress theme, Divi will certainly appear on your list. You can use this theme to create all different types of websites.

The theme is packed with the powerful Divi Builder, which is a drag-and-drop front-end website builder for WordPress that you can use to create unique designs without any coding.

You will get access to a large collection of ready templates that you can use while creating your pages.

Divi has a large community of users and the product is constantly getting new features with every update.

Let’s have a look at the theme in detail.

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Divi Theme Company Details

Divi is the flagship product of ElementThemes, a team that created amazing WordPress products over the years. ElementThemes was founded in 2008 and have thousands of active users.

Company Name: Elegant Themes

CEO Name: Nick Roach

Est Year: 2008

Employees: 50-100

HQ Location: California, USA

Nick Roach ElegantThemes
Nick Roach
Founder & CEO

Divi Theme Demo & Media

Divi Theme Top Features

The Divi theme is constantly adding new & modern design elements to use for your pages.
Divi offers a large collection of ready-design templates. Also, third-party templates are available.
The Divi builder is one of the most comprehensive drag-and-drop website builders.
You can access the Divi library to find new design elements and templates.
Divi comes with marketing elements to help you grow your business.
You will have complete control over every section of your website.
You can save your custom-created templates to use for your future designs.
Divi Theme is fully compatible with the WooCommerce plugin to help you create an eCommerce site.
You can test different designs for your site to find the one that users like.
You will get support from experts if you find any issues while designing your website with Divi.

Pros of Divi Theme

  • Drag and drop website builder
  • Tons of design elements
  • All modern features
  • Large number of ready-design templates
  • Use the product on unlimited sites
  • Get access to all other ElementThemes products
  • Well-documented & great support

Cons of Divi Theme

  • Learning curve for newbies
  • It can affect the loading speed a bit

Divi Theme Pricing

ElementThemes offers a membership model of pricing. You may go for the yearly billing option or lifetime billing option. When you purchase a membership, you will get access to all other products offered by ElementThemes along with the Divi Theme. Also, you will get a 10% discount while using our link.
Yearly Access
  • Access To Divi, Extra, Bloom & Monarch
  • Hundreds Of Website Packs
  • Product Updates
  • Premium Support
  • Unlimited Website Usage
  • Risk-Free Guarantee
Lifetime Access
  • Access To Divi, Extra, Bloom & Monarch
  • Hundreds Of Website Packs
  • Product Updates
  • Premium Support
  • Unlimited Website Usage
  • Risk-Free Guarantee

What Kind of Support Divi Theme Offers?

ElementThemes offers 24/7 support to all users. You can get in touch with the team through live chat or the 24/7 support portal. Also, the theme is well documented, and they have tons of content around every feature offered by the theme to resolve all the queries that users might have.
Email Support
Live Chat
Forum & Ticket
Tutorial Videos & Documentation

Divi Theme Detail

Welcome to Divi theme review, one of the most widely used and popular multipurpose WordPress themes available in the market.

You’re trying to pick the perfect WordPress theme for your website, right? I know how hard it is wading through the thousands of themes out there, trying to find the one that fits your site just right.

It can feel like your Goldilocks sometimes, can’t it? Too large, too small. How do you find the perfect theme?

Well, one way is to find a multi-purpose theme that gives you complete control over how your website functions. And that’s what the Divi theme does.

Join me today as I go in-depth with my Divi theme review. I’ll show you heaps of screenshots of the actual interface (installed on my own server!) and show you how this powerful theme functions.

Don’t miss our Divi Theme discount offer.

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Divi Theme Review

Divi is considered one of the most popular multipurpose WordPress themes that you can use to create any kind of website. Many leasing business sites are already using Divi for their site. Divi brings in unlimited design options to your site and you will never need to hire a developer for any changes on your site ever again.

What’s So Unique About Divi?

Divi then is designed so that even people without any coding skills can create a beautiful custom website on the WordPress platform.

It’s multipurpose and highly customizable. It comes packaged with a number of pre-made layouts. And if you want to strike out on your own, you can use the highly flexible Divi Builder to create unique layouts for your posts and pages.

Divi also makes full use of the WordPress Customizer so that you can customize both your website, as well as the individual modules that you’ll use in the page builder (more on that later!).

And if you’re into conversion optimization, you’ll love that Divi includes a powerful A/B testing tool called Divi Leads. Divi Leads lets you A/B test every element you use in the Divi page builder so that you optimize your site’s performance.

While you can get most of these features using external plugins, Divi is so powerful because it brings everything together under one easy-to-use integrated system.

What Kinds of Websites Can You Make With Divi?

As I mentioned, Divi theme is multipurpose. That means you can create nearly any type of website. For example, you can build:

  • Small business websites
  • Personal portfolio websites
  • Blogs
  • Sales pages
  • Landing pages

You can even create eCommerce stores using WooCommerce! Divi is truly multipurpose.

For example, this website is built using Divi Theme by ElegantThemes:


It’s All About the Divi Builder

If you ask a Divi user what makes Divi Theme so powerful, their first answer will almost always be the Divi Builder.

See, the Divi Builder is what allows you to create complex designs without needing to know a single lick of code. Without it, you’d have to dig into PHP and CSS. And let’s be honest – who has time for that?

With Divi Builder, you can build layouts using something called Modules. For example, if you want to add a table of prices, you can just drag over the Divi Pricing Tables Module instead of trying to code it up from scratch:

Creating a Website With Divi

Backend vs Frontend Page Building

Normally, when you choose a WordPress page builder, you can either edit the front end or the back end. Here’s what those terms mean:

  • Backend Editing – you drag abstract boxes around that represent elements in your layouts. It’s easy to organize, but you can’t actually see what your finished product looks like until you hit Preview.
  • Frontend Editing – when you edit the page, you see exactly what your visitors will see. All the visual elements appear as the final product. You can visualize exactly how your final design will look without needing to hit the Preview button over and over.

In previous versions of Divi, you could only edit in the backend. But that all changed with Divi 3.0.

You can choose to edit in either the front end or the back end. And you can even switch back and forth as needed!


Honestly, being able to switch between modes offers the best of both worlds.

For me, I like to set up the basic layout of my page using the backend editor. But once that’s set, I like to jump into the frontend visual editor so that I can see exactly how my final page will look.

Frontend Builder in Action

Editing your WordPress site was never so easy. You just have to click and add any module to your pages and start editing.

You will have a real-time preview of the changes you are making on your site. If you wish to add any text content on your page, just click on the section where you want the text and start editing, it is that simple.

You have over 45 different page elements that you can use on your site to make it modern and complete. It is super simple for the users to quickly select any of the elements for the page and edit it.

Another important aspect to look at is ready-to-use page templates, you can choose any of the available templates and edit quickly.


What Elements Does the Divi Builder Offer?

If you’ve ever used a page builder before, you know that a page builder is only as good as the elements that it offers.

It offers hundreds of different design modules that you can check on the home site.

Divi Modules

Divi includes different elements (called modules), which gives you a great deal of flexibility for creating your posts and pages. In addition to the basic elements like buttons, headers, and text, Divi also includes specific modules for:

  • Contact forms
  • Pricing tables
  • Testimonials
  • Countdown timers
  • Portfolios
  • and lots more!

Add Modules on The Fy

Creating a website was never so easy. With Divi, you can add any element to your page on the fly. Just hover over the section where you wish to add an element and get started.


As far as page builders go, the Divi Builder’s set of modules can go toe-to-toe with any other premium builder.

Hands-On With the Divi Builder

I want to dig in a little deeper and show you exactly how to use the Divi Builder to create pages.

When you create any new post or page, the first thing you can do is set its basic layout:


You can move the sidebar around or choose to just go with a full-width page.

Then, you can jump into the actual Divi builder by clicking the button:


First, you insert some columns. These basically dictate how you want your canvas to be divided. If you want to take up the full canvas, you can just use one column. But if you want to divide the page in half, you can choose two or more columns:

divi layout library

You can also make columns take up different widths. So one column could take up 70% of the page, leaving 30% for a second column.

You’ll also be able to add rows if you want to use different column alignments on the same page.

Once you’ve got your columns figured out, you’re ready to start adding modules. Columns and rows define the layout – modules are where you actually add content:

Insert Divi Module

Say, for example, you add a button module. It will look like the below when you’re using the backend editor:

Divi Builder Settings

And if you switch to the frontend visual editor, it will look like this:

Divi Builder front-end

Like most page builders, it might take you some time to get the hang of the Divi Builder. But once you figure out your way around the interface, you can absolutely create complex layouts without needing any code skills.

Easy Undo/Redo

One great thing about Divi is its easy undo/redo functionality. If you’ve ever used Microsoft Word, you’re probably a fan of the undo and redo buttons.

Well, you can do the exact same thing with Divi. If you ever make a mistake, you can instantly undo that change without breaking anything:

Divi Undo & Redo

It’s a small thing, but great for your productivity.

Responsive Layouts

Another great thing about Divi is that it lets you create responsive layouts. That means your layouts will look beautiful whether your visitors are browsing on their desktop or their smartphone.

But here’s the really cool thing about Divi:

You can choose to only display some modules for certain devices. For example, say you have a video that takes up a lot of space. You might want to include the video for desktop users, but not for mobile users.

To do that, all you need to do is check a box in the Divi Builder to disable that specific module for mobile devices:

This feature makes it very easy to create platform-specific designs.

Fluid Visual Builder Interface

You will love the visual builder interface, the builder brings in a perfect solution to make your site look pixel-perfect on bigger and smaller screens.

The new visual builder is perfectly optimized for small screen devices to make sure that you are able to edit your site on the go anywhere anytime.

The visual builder is also optimized for vertical screens so that you have the perfect view while editing your site.


Full-Width Layouts for Landing Pages

Here’s the problem with most page builders:

They only let you build pages within the existing framework of your theme. That means that you can edit the body of the page, but you’ll still have your theme’s standard header and sidebar.

It’s fine for most pages, but impractical if you ever need to create a dedicated landing page.

One of the major advantages of Divi is that it lets you build pages from a 100% blank canvas. No default header. No sidebar. No footer.

All you need to do is choose the Blank Page template:

Divi Builder Page Setup

Then, you can create your page using a 100% blank template:

Divi Blank Template

Saving Layouts to the Builder Library

Last thing I’ll show you about the Divi Builder!

If you’re like most sites, you’ll probably have specific layouts that you want to use over multiple pages.

To avoid requiring you to duplicate your efforts, Divi lets you save layouts to the Divi Library:

Save Design on Divi Library

And then you can instantly load those layouts on a new page:

Add Design from Divi Library

This feature will absolutely save you a ton of time.

A Theme Settings Panel That’s a Joy to Use

Ok, so I’m a fan of the Divi Builder. But how about the rest of the theme options?

First off, the Divi Theme Options page is a breeze to use. It’s well-designed and lets you quickly set up basic styling, navigation, layout, and SEO options. You can also easily add AdSense ads to your site:

Divi Theme Options

The Divi Theme Options also allow you to quickly add custom code snippets and CSS. No need to set up a child theme!

Great Use of the WordPress Customizer

Divi doesn’t just rely on its Theme Options settings, though. You can also use the WordPress Customizer to style your design in real-time.

Using the Customizer over a static menu is a huge advantage as you can make your changes using the familiar WordPress WYSIWYG interface.

General Theme Design

First off, Divi lets you use the WYSIWYG Customizer to style your regular website. You can customize:

  • Layouts
  • Fonts
  • Colors
  • Background images
  • And lots more.
Divi General Settings

You can even use it to customize unique settings for the mobile version of your site. I’ve never seen any other theme let you do this!

Divi Theme Customization

Customizing Modules

But Divi doesn’t stop at general theme styling. Remember those modules from the Divi Builder? Yeah, you can customize how they look by using the Customizer!

For example, if you wanted to change the default style for the Pricing Table module, you’d head to Divi → Module Customizer. There, you can change the style for any number of different modules:

Then you could click on the Pricing Table option to specifically style that module’s fonts.

I guess what I’m trying to say is this:

The Divi theme gives you an incredible amount of control over how your website looks, without requiring you to know a single line of code.

Bulk Editing

This is a very effective feature offered by the Divi Theme, you can Cmd or Ctrl on your keyboard and select multiple modules on a page and edit them at the same time.

This feature will be very handy while you create creating a number of different sites for your clients and doing a similar kind of editing to help you save a lot of time.

Find & Replace Styles

This is another very effective feature to save time and increase your efficiency. Divi offers you a quick option to find and replace any style on a page.

Copy & Paste Styles

You also have the option to copy and paste style from one module to another making your editing process quick and easy.

The draggable width features make it super simple and easy for the users to fix the width for any module. If you have a section in the header or the body you can quickly drag and change the width.

Custom Header Designs

The header is the first section of your website that is visible to incoming visitors. So, the header section has to look great to create an impression.

Divi offers you an amazing option to create a custom header for your site. You can play around with the layout of the header section.

You can fully customize the menu of your site as well as change the placement of the logo of your site. You can even create vertical navigation and change the complete orientation to make it completely unique.


Marketing Elements

Easy A/B Testing With Divi Leads

If you’re a marketer, you’re probably always trying to improve your website. The Divi theme makes it possible to A/B test essentially any module in your site using something called Divi Leads.

Once you activate split-testing, you’ll be able to easily A/B test any module you add to the Divi Builder:


You’re not limited to two options, either! You can also use Divi Leads to run multivariate tests.

While there are third-party plugins that can help you A/B test your WordPress site, none are as well integrated as Divi Leads.

Email marketing & Social Sharing

When it comes to marketing your content, social sharing and email marketing is an integral part of the process.

Divi offers you a comprehensive option to manage your email marketing and social media marketing and make sure that you don’t have to look outside for other tools.


Premade Layouts to Help You Save Time

Creating every layout from scratch can feel overwhelming. That’s why Divi includes a number of premade layouts with the Builder.

So, instead of needing to start from a blank canvas each time you create a new page, you can just choose an existing layout and customize it to fit your needs.

Whenever you create a new page or post, you’ll have access to all of these premade layouts:

Divi Premade Layouts

And like I mentioned above, you can always use your own templates that you’ve saved to the Library.

Navigation Options

Divi offers you some amazing designs for your navigation menu. In fact, you can create vertical navigation for your site if you don’t wish to use the regular one.

You can play around with the logo and the menu placement to give it a unique look.


Divi Post Builder

While the default post layout in WordPress is reader-friendly and neat, it doesn’t have any fancy design option to spice up your important posts.

The Divi post-builder gives you amazing options to create a rich post design that will create a strong impact on your readers.


Divi Color Manager

The Divi color management is the new feature introduced. The system automatically keeps track of all the colors that you recently used and presents you with a new window when you come to edit your site.

You have amazing color schemes that you will love, and it is fun to implement color and make each and every section of your site look attractive.

Divi Color Options

Create an Online Store

eCommerce is a big business these days and if you wish to create your own online store to sell your own product or any third-party product, you can use Divi theme to create your store.

As already mentioned, the Divi theme comes with the complete support of the WooCommerce plugin so that you are able to create your store easily.

You will get beautiful ready design templates to use on your eCommerce site so that it is easier and quicker for you to get started on your site.

The Divi Builder offers you a number of modules to create great-looking layouts to showcase products on your site.


Language Options

Divi is a very popular theme and it is used by many different language speakers. Hence, the theme offers you an easy option to translate the entire theme (in and out) to 32 different languages.


Strong Security

Safety of your site is one of the most important parameters to look at when you select your hosting or your theme.

Divi theme takes security very seriously and made sure that your website is not invadable by the bad guys.


Excellent Knowledge Base and Support

Another great thing about Divi is that it has a massive support base. Not only has Elegant Themes created a huge knowledge base filled with video tutorials and detailed guides, but they also publish articles on their blog designed to help you get more value from Divi:

And if that’s not enough, you can even find whole third-party websites dedicated to providing Divi tutorials.

Divi Speed Update

Divi Theme got a very important update recently to improve the overall loading speed. After Google rolled out the Core Vital update and it became part of the Google Search Algorithm, the loading speed has become even more important.

If your site doesn’t load instantly, you will lose users and ranking. Now, for a theme like Divi with so many modules, it is difficult to keep the loading speed under control as there are so many CSS files that need to be loaded.

However, with the recent Divi update, everything has changed. You can achieve a perfect 100 100 on Google Page Speed and 100% on GTMetrix after this update.


So, how does Divi achieve this?

Earlier, when a user loaded a page, all the elements were used to load even the modules that are not required on that particular page. Now, with the Dynamic Framework, only the modules that are needed on a page are loaded.

So, if a page used only 5 modules out of over 50 design modules that Divi offers, the system will load only those 5 modules and not all 50 modules making the page load remarkably quicker than before.

It also introduced Dynamic CSS and files are broken into hundreds of files to make sure that not everything is loaded but strictly the required ones. JavaScript is loaded only if it is required for a module.

Divi’s critical CSS system identifies the CSS needed to style content above the fold and it defers everything else to make sure that your page is lightning fast.

Divi also optimizes the Google Fonts by caching them and loading them in-line.

Divi also published a comparison with some of the top Divi Theme competitors. You can have a look at it on the Elegant Themes site.


Are You Stuck Using Divi Forever?

A common criticism of Divi is that the Divi Builder “locks” you into using Divi forever. That’s because the Divi Builder uses shortcodes to build pages. This is a valid criticism, but it’s not as relevant as it once was…

That’s because Elegant Themes has listened and made a key change to mitigate the issue. You can now use the Divi Builder as a standalone plugin.

That means if you ever want to switch themes down the line, the pages you built with Divi will continue working as long as you keep the Divi Builder plugin.

While you will still need to use the Divi Builder plugin, you’re free to change themes whenever you want without fear of breaking your existing pages. No more theme lock-in.

Divi Community

The Divi theme review will not be complete without mentioning the community around the theme. In fact, the community is one of the key strengths of the theme making sure that you are able to achieve almost anything with this powerful theme.

The Divi community is constantly sharing goodies that you can use on your site created with Divi.

Though it is extremely simple with Divi Builder to create a unique design for your site, you might not have the time or the minimum skill required to create attractive layouts, this is where the community comes to your help.

The Divi community is regularly sharing stunning ready templates for the site that you can use on your site. One of the best places to start your search will be the ElegantThemes blog.

Divi Theme Review: My Final Thoughts

Divi is popular for a reason. It makes it possible for anyone, regardless of their design skill, to create a beautiful website.

If you want to unlock the power of WordPress and create a unique, beautiful website, then you should absolutely consider using the Divi theme.

You’ll get a powerful, multi-purpose theme as well as a great support base if you ever need help with anything.

Divi Theme FAQs

Divi is one of the most popular and widely used multipurpose WordPress themes that you can use to create all different types of websites.
No, Divi is a premium product that you can purchase on the ElementThemes site.
Yes, the Divi Theme is created with the best SEO practices and it offers speed optimization features to offer a great experience to your website users.
The Divi Theme comes with its own custom website builder known as the Divi Builder. It is a front-end drag-and-drop website builder to help users create completely unique designs without any coding.
You can still use the product even after the subscription expires. However, you will not get any future updates or support.
You can use the link in this article to get a 10% discount. This is the maximum custom discount offered by ElementThemes.

Platforms Supported

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Dhiraj: Founder of Begindot.

I have used the Divi theme for some of our projects. While it took some time to get our hands on the Divi Builder and some of its features, it was very easy and fun to design websites. We liked the flexibility and the possibilities that Divi brings in.

Divi gives users complete freedom to design any custom layout including very complex designs without any coding. Overall, Divi is a great theme option for any website that needs a unique and modern design.

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