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ActiveCampaign Reviews (2024): Pricing, Pros & Cons

A comprehensive marketing automation, email marketing & CRM solution, ActiveCampaign offers a number of tools within one umbrella.

Ease of Use
Value For Money
Customer Support

What is ActiveCampaign?

ActiveCampaign is a comprehensive marketing automation software that helps you reach out to your customers and prospects. It’s easy to set up, customize, send emails, and get results.

ActiveCampaign is one-stop software for email marketing, social media marketing, and customer management. The platform’s email tools are powerful enough to impact your business’s sales funnel. 

You can connect with customers through multiple channels and segment them into groups based on their preferences or purchase history in order to send personalized messages to increase conversion rates.

The ActiveCampaign platform is flexible enough to work with any business model. If you use a customer relationship management (CRM) system, it integrates seamlessly and syncs data between them.

Let’s have a look at ActiveCampaign in detail.

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ActiveCampaign Company Details

Jason VandeBoom is the founder & CEO of ActiveCampaign, a company that helps you grow your business by using a number of marketing automation tools. The platform offers a number of solutions under one umbrella.

Company Name: ActiveCampaign, LLC.

Year Founded: 2003

Employees: 501-1000

HQ Location: Illinois, US

Jason VandeBoom ActiveCampaign
Jason VandeBoom
Founder & CEO of ActiveCampaign

ActiveCampaign Screenshots and Media

Pros and Cons of ActiveCampaign

Pros of ActiveCampaign

  • Comprehensive email marketing features
  • Marketing automation options
  • Create an automated email chain
  • Complete CRM solution
  • Automate contact management process
  • Drag and drop email builder
  • Ready email templates
  • Custom reports

Cons of ActiveCampaign

  • Steep learning curve
  • Pricing goes up quickly as contacts grows

ActiveCampaign Features

All email marketing features
Marketing automation options
Complete CRM solution
Omni-channel contact management
Email campaign templates
Landing page builder
eCommerce Business management
AI Automation tools
Third-party app integration
Free migration

ActiveCampaign Pricing

ActiveCampaign offers different pricing plans for different products they have. They have plans to email and marketing automation software, and different pricing plans for CRM and other products they have.

Here’s the pricing for email & marketing automation.

  • Email Marketing & Marketing Automation
  • Help via Chat & Email
  • Inline Forms
  • Site & Event Tracking
  • API & Webhooks
  • Everything in Lite +
  • Email Marketing & Marketing Automation
  • Inline, Pop up and Modal Forms
  • Landing Pages
  • Site & Event Tracking
  • API & Webhooks
  • Everything in Plus +
  • Predictive Sending AI
  • Split Automations
  • Salesforce Integration
  • Microsoft Dynamics 365 Integration

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ActiveCampaign Detail

ActiveCampaign is one of the most popular marketing automation software. But the best part is that ActiveCampaign has a ton of different features to offer for all kinds and sizes of business organizations worldwide.

You can find all these features right on your dashboard itself. Here are the major features of ActiveCampaign:

Email Marketing and Email Newsletters

This is one of the core and primary features of ActiveCampaign. For creating and sending professional-looking and productive email newsletters, the software is packed with some of the most beautiful and informative newsletter templates. 

Not only do you get the most business-centric and engaging templates but you also get some of the most ready-to-use email templates that don’t need much tweaking. 


When it comes to ActiveCampaign as an email marketing solution, it offers all the features and options that you will need to make it big.

The email autoresponder makes it simple for the users to send an automated welcome email and a welcome series that will help the new subscribers so that you can engage them and make them regular readers of our email newsletters.

Ready Email Templates

ActiveCampaign comes with over 250 ready-to-use email newsletter templates that you can use to make your email newsletter look professional.

You can select the most suitable template based on category and edit it to fit into your needs perfectly.


Personalized Email Campaigns

Another advantage of ActiveCampaign is that you can segment your subscribers and group them so that you can send custom newsletters to different groups with your subscribers.

You can also personalize your newsletter based on the contact information that you have.

Automated Marketing Campaigns

The core reason for the popularity of ActiveCampaign is its automation solution for all kinds of marketing needs. The integrated and easy-to-use Automation Builder makes everything easy. 

The software makes putting together a complete email campaign simple, thanks to its automation capabilities.

You can initiate campaigns and automation after selecting a single template and then making it into a complete marketing campaign.

ActiveCampaign gives you the option to create a sequence of automated emails that will go out to the group of subscribers based on your settings.


Deals: Integrated CRM Solution 

Closing sales is pretty easy with ActiveCampaign as you get a complete CRM solution known as Deals.

The integrated CRM allows you to automate your entire sales. It takes away most of your manual work and simplifies everything from sales to closing deals. 

ActiveCampaign gives you all the features that are needed to keep track of all your leads and manage them perfectly.

You can create a complete workflow to make sure that you don’t have to do much manually.

ActiveCampaign makes it simple for you to manage all your contacts from a simple, centralized dashboard.


The CRM system will make sure that you have all the customer contact data in the contact management system and you don’t have to manually track it. You will be able to access all the interactions with the customers at a glance.

Also, the automated segmentation by the system gives you clarity about the timing when you need to contact a customer when there is a probability of conversion.

You can integrate the CRM system with other important apps and services to streamline the whole system.

Get More Leads and Boost Sales with Integrated Landing Page Builder

ActiveCampaign allows you to convert the traffic you receive on your website into effective customers and signups with its industry-leading Landing Page builder. It’s super easy, effective, and works especially well for small business needs.  

The handy drag-and-drop landing page builder will help you design a completely custom landing page for your product or service.


ActiveCampaign for eCommerce

If you’re running an eCommerce business, then you know how important it is to have a good marketing strategy. While ActiveCampaign will take care of email marketing campaigns for your eCommerce business, it will help you grow and keep a strong relationship with your customers through all different channels.

ActiveCampaign for eCommerce offers you all the tools to boost your sales and grow your business. With ActiveCampaign, you can easily create beautiful email newsletters, automate your marketing campaigns, and track your results.

You can create an automated email series to reduce cart abandonment and bring back those potential customers to your eCommerce site.

Plus, ActiveCampaign integrates with all the major eCommerce platforms, so you can easily add it to your existing website or online store.


ActiveCampaign: Top Benefits

ActiveCampaign offers different ways to create email campaigns, mobile notifications, and social media posts to get the most out of your marketing efforts.

Multi-Level Communication Channel

ActiveCampaign’s email marketing solution allows you to connect with your contacts through various channels.

You can send emails, SMS messages, or social media posts from ActiveCampaign and then track the success rate in real-time. Multi-channel communication is perfect for targeting customers who prefer different messaging types.


Top-Class Third-Party Integrations

With ActiveCampaign, you get a ton of different integrations to choose from. The range of options you get here is simply endless and is all designed to bring you great business success and sales. 

One of the best things here is that you get to choose from an existing list of unique integrations and new integrations daily. You can also integrate any homebrew software of your own using Zapier or the integrate open API option.

From adding extra data and applying tags to getting purchase records, ActiveCampaign offers them all. 

A few of the most popular third-party integrations include Shopify, BigCommerce, WooCommerce, Facebook, WordPress Plugins, Basecamp, Calendly, and Google Analytics. 


AI and Automation Features

Another amazing feature that makes ActiveCampaign a class-apart from its competitors is its powerful AI-powered features. All across the software, you get AI pop-up options that allow you to deliver results faster. 

With integrated options like predictive content and predictive sending, your complete marketing journey becomes easy, quick, and well-organized.

Free Automation Template

Unlike any of its alternatives, ActiveCampaign has a lot more to offer to you than just simple templates.

Get free, ready-to-use Automation-ready templates that allow you to kick-start your automated marketing. These templates are free to use and packed with a ton of automation options to choose from.

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What Kind of Support Does ActiveCampaign Offer?

ActiveCampaign offers support through a number of different channels. They have an active community site where you can post your questions, they have a forum as well as a comprehensive knowledgebase portal.
Email Support
Live Chat
Forum & Ticket
Tutorial Videos & Documentation

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Frequently Asked Questions About ActiveCampaign (FAQs)

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System Requirements and Supported Platforms

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